One of the main reasons Loan Officers fail in their effort to generate business in the mortgage industry is that they try to do everything at once, the problem is when they see other successful loan officers targeting certain niches and they try to copy each niche and each loan officer style. For one what might work for you may not work for someone else and vice versa, what could be a great marketing strategy for one loan officer may not work for you, there are many variables like that effect it, like experience, market, available programs, …etc
It even gets harder when you try to do market yourself in so many different ways, because first you will never be great in everything, and second its very hard to measure the outcome of a marketing campaign when you are doing several at the same time therefore it makes it impossible to make the necessary adjustments in optimizing the campaign to ensure the maximum results.
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