Are you as a Mortgage Loan Officer going blind by all the shining marketing objects?

Sep 18, 2019

Engage in mortgage marketing sometimes feels like a dog with its head outside the car window, ears flapping, eyes glazed, and no idea of where he's going. Now a days with the expansion of the internet, search engines and social media, there are so many ways that you can market your mortgage business as a loan officer, most of these marketing techniques works, but what determines if a mortgage marketing method will work for you or not is how well are you implementing this method?

Now I will be the first to admit that marketing is not rocket science. But I will also be the first to tell you that marketing is an art that uses some scientific disciplines (such as market research and statistical analysis) and not a science in and of itself. Not understanding the art of marketing is often the difference between failure and success.

In this article we will cover list of the most common and costly marketing mistakes made by loan officers. Avoiding these mistakes will not only help you know...

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