Mortgage Marketing ideas for loan officers on how to create animated GIFs

Oct 30, 2018

Mortgage Marketing with GIF files

GIF stand for Graphics Interchange Format, and it was born before the popular explosion of video. In fact, the GIF is probably the lead to the development of Web 2.0 video. The GIF tells a story more than a static image ever could - it is literally a series of timed images patched together, invented by photographer Eduard Muybridge in 1878. It was eventually developed for the web in 1987 by CompuServe.

Gif file types are perfect for images that do not contain more than 256 colors and has large areas of uniform color, so gif file type is not recommended to be used for photographic images because they will not be shown in their best format. If the number of colors is smaller than 256 then there will be no problem for the gif file type to show the image exactly like it is. If the image has too many colors gif will use various algorithms to approximate the extra colors in the image. Gif format also compresses files but during compression it looses many...

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