5 top free mortgage marketing ideas in 2019 for Loan officers

Sep 04, 2019

There is a ton of sales and marketing information out there for loan officers - what is actually worth your time and what isn't? I've read numerous books, listened to plenty of presentations and conducted several training sessions on sales and marketing. Some of it has been junk, some of it has been recycled common sense, but some has been pure gold. What I will do today is try to boil down the key themes (that work) of sales and marketing in five easy to remember points. Although these tips and ideas may look generic, but they do work mortgage marketing, loan officer marketing and pretty much any type industry.

Top 5 Mortgage Marketing Ideas for Loan Officer:

1. Scarcity Drives Demand
No this is not a lesson in economics 101, however it is a rule of economics that holds true. When things are limited or exclusive to a group of people, customers want it. It's part of the "you want what you can't have" cliche. Think back to high school. You may have gotten dumped by your sweetie...

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Mortgage Marketing Strategies, Ideas and Inspirations for Loan Officers in 2019

Jan 18, 2019

Mortgage Marketing Ideas 2019

We have just begun a new year, and everyone has a list of resolutions which may remain words on paper if you do nothing to make sure that you realize them. As a loan officer marketing mortgage to prospective customers may have been tricky in the past years. For all your efforts, it can be frustrating that you have barely been meeting your target. However, do not give up; not just yet until you have tried these marketing ideas to bring fruition to your hard work.

What will this article cover?

In this article we will be taking a 360 look at mortgage marketing starting with ways to grow your business and ending with ways that you can utilize to become a better loan officer.

  1. How Can I Grow My Mortgage Business?
  2. How do I Become a Successful Mortgage Broker?
  3. How do I market myself as a loan officer?
  4. How do I Promote My Mortgage Business?
  5. How to use open houses to meet agents?
  6. The strategies loan officers use to attract business
  7. Top Mortgage...
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