Mortgage Marketing is Changing! What Changes should Loan Officers Do?

Aug 10, 2018

Loan Officer Strategy

The Refinance market is downsizing and there seems to be a lack of affordable housing. Many long programs are changing the guidelines for lending. Government and government sponsored programs including GSEs loans are still the main loans for many borrowers. It is important to keep up with the changes that are being made to these programs. There are changes and new regulations being made to these programs all the time. It is important to stay on top of them for changes in the qualifications for the borrowers and to make sure that they qualify for the loan.

There are new lending guidelines developed by the Federal Housing Administration (FHA), the U.S. Department of Agriculture(USDA, The U.S. Department of Veteran Affairs, and other programs that include loans offered by Fannie Mae and Freddie Mac. One of the ways to keep up with these changes is to sign up for their newsletters. This will allow you t see the changes in a timely manner and will make sure you get...

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Pick one Niche and Stick with it - Loan Officer Marketing Tip

Jul 31, 2018

Pick one Mortgage Niche and Stick with it

One of the main reasons Loan Officers fail in their effort to generate business in the mortgage industry is that they try to do everything at once, the problem is when they see other successful loan officers targeting certain niches and they try to copy each niche and each loan officer style. For one what might work for you may not work for someone else and vice versa, what could be a great marketing strategy for one loan officer may not work for you, there are many variables like that effect it, like experience, market, available programs, …etc

It even gets harder when you try to do market yourself in so many different ways, because first you will never be great in everything, and second its very hard to measure the outcome of a marketing campaign when you are doing several at the same time therefore it makes it impossible to make the necessary adjustments in optimizing the campaign to ensure the maximum results.

“A Jack of...

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Building Mortgage Marketing Pillars for Loan Officers

Mar 12, 2018

When it comes to finding leads in the mortgage industry, there's no limit to the number of venues you can choose from. From free and paid systems to networking with influencers at events, there is a lot to explore. In fact, if you check your inbox, you'll probably find dozens of unsolicited emails that talk about how to get these leads.

And that's what so frustrating. Sure, you know that borrowers aren't going to flock to you and that you have to go out and find them. However, with so many options to choose from and so many different pieces of advice out there, it can be difficult to decide which strategy is best for you.

So how do you avoid becoming overwhelmed with all of these decisions? It's easy to let your indecisiveness paralyze you into doing absolutely nothing. What's worse, it could cause you to fall into the black hole of trying one strategy and gimmick after the next, never really knowing which one actually works because you never take the time to fully execute it. Not...

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Find Customers in Your Own Database

Mar 05, 2018

How many potential clients are right under your nose?


Did you know that a large portion of your potential business is already in your own database?  All you have to do to generate some new business is utilize information you already have.  Well, that is the case if you’ve correctly built your database.   If so,  you will already have access to a large list of email addresses that will help you market to specific target groups of potential customers.

Chances are that you are collecting data from potential home buyers who agreed on lead-capture forms and from online inquiries or even loan applications However, what about all the other professionals that you work with during the loan process? You can add a lot of emails to your database by acquiring the information of other industry professionals, such as escrow officers, realtors,  selling homeowners, tax preparers, insurance agents, transaction coordinators, various home inspectors, and the like.

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