What are some ways I can work with Realtors? This Episode will explore an untapped avenue for Loan Officers to connect with real estate agents. Another avenue to use Zillow and Realtor.com in Ep #11 (listen HERE). Be a Proactive Loan Officer and generate a lead source by working with listing agents. For more tips, technics, ideas, and strategies to create your own leads, check out www.MortgageMarketingPros.com
Why is a marketing strategy the most powerful tool for growing mortgage business? The straight-forward answer is that a solid marketing strategy will address current challenges and map out paths by which a loan officer can grow in the future. It will audit a business's brand and message, but isn't limited to branding alone. Rather, a marketing strategy is a combination of big picture and detail analysis that incorporates a wide range of marketing channels tailored for the mortgage industry. The majority of marketing strategies include a high number of items that can be performed for free by loan officers, resulting in a plan that won't lead to a fortune spent. In fact, a good marketing strategy is an investment in saving money because it targets a business's efforts and helps avoid waste.
It's important to keep in mind that while a smart mortgage marketing strategy won't force a loan officer beyond its means, it will present a mix of opportunities that meet immediate goals and show...
Want to connect with more real estate agents to increase your closings? This Podcast will explore an avenue to touch more Realtors with Rehab and EEM loans. This is an untapped market to connect with those listing agents that have properties not moving. To learn more tips, technics and strategies to Learn - Grow - Dominate your local mortgage market at www.MortgageMarketingPros.com
The right mortgage marketing strategy can have an incredible impact on your career as a loan officer. But the wrong marketing strategy can have the opposite effect on your business. Being a loan officer is a lot of work, loan officers are like small business owners, which comes with a lot of different challenges. Some are harder than others to overcome and according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% go under; and by the tenth year, that number rises to 80%.
The good news is that with the right mortgage marketing strategy you can overcome these challenges and improve your business daily. Here are the some of the top marketing tips that are recommended for loan officers in 2019:
- Be clear on what your mortgage business stands for. What’s your promise is. Knowing this will not only help you put out consistent messages and...
We have just begun a new year, and everyone has a list of resolutions which may remain words on paper if you do nothing to make sure that you realize them. As a loan officer marketing mortgage to prospective customers may have been tricky in the past years. For all your efforts, it can be frustrating that you have barely been meeting your target. However, do not give up; not just yet until you have tried these marketing ideas to bring fruition to your hard work.
In this article we will be taking a 360 look at mortgage marketing starting with ways to grow your business and ending with ways that you can utilize to become a better loan officer.
Are you using your email signature line to capture leads? Use your email signature line to direct your recipient to a blog, video, ebook, loan application etc. Your email signature line should be one of your marketing avenues to drive in more leads. Learn how by listening to this informative podcast. Learn more tips, technics, straighties and ideas at www.MortgageMarketingPros.com
The Refinance market is downsizing and there seems to be a lack of affordable housing. Many long programs are changing the guidelines for lending. Government and government sponsored programs including GSEs loans are still the main loans for many borrowers. It is important to keep up with the changes that are being made to these programs. There are changes and new regulations being made to these programs all the time. It is important to stay on top of them for changes in the qualifications for the borrowers and to make sure that they qualify for the loan.
There are new lending guidelines developed by the Federal Housing Administration (FHA), the U.S. Department of Agriculture(USDA, The U.S. Department of Veteran Affairs, and other programs that include loans offered by Fannie Mae and Freddie Mac. One of the ways to keep up with these changes is to sign up for their newsletters. This will allow you t see the changes in a timely manner and will make sure you get...
One of the main reasons Loan Officers fail in their effort to generate business in the mortgage industry is that they try to do everything at once, the problem is when they see other successful loan officers targeting certain niches and they try to copy each niche and each loan officer style. For one what might work for you may not work for someone else and vice versa, what could be a great marketing strategy for one loan officer may not work for you, there are many variables like that effect it, like experience, market, available programs, …etc
It even gets harder when you try to do market yourself in so many different ways, because first you will never be great in everything, and second its very hard to measure the outcome of a marketing campaign when you are doing several at the same time therefore it makes it impossible to make the necessary adjustments in optimizing the campaign to ensure the maximum results.
“A Jack of...
When it comes to finding leads in the mortgage industry, there's no limit to the number of venues you can choose from. From free and paid systems to networking with influencers at events, there is a lot to explore. In fact, if you check your inbox, you'll probably find dozens of unsolicited emails that talk about how to get these leads.
And that's what so frustrating. Sure, you know that borrowers aren't going to flock to you and that you have to go out and find them. However, with so many options to choose from and so many different pieces of advice out there, it can be difficult to decide which strategy is best for you.
So how do you avoid becoming overwhelmed with all of these decisions? It's easy to let your indecisiveness paralyze you into doing absolutely nothing. What's worse, it could cause you to fall into the black hole of trying one strategy and gimmick after the next, never really knowing which one actually works because you never take the time to fully execute it. Not...
Did you know that a large portion of your potential business is already in your own database? All you have to do to generate some new business is utilize information you already have. Well, that is the case if you’ve correctly built your database. If so, you will already have access to a large list of email addresses that will help you market to specific target groups of potential customers.
Chances are that you are collecting data from potential home buyers who agreed on lead-capture forms and from online inquiries or even loan applications However, what about all the other professionals that you work with during the loan process? You can add a lot of emails to your database by acquiring the information of other industry professionals, such as escrow officers, realtors, selling homeowners, tax preparers, insurance agents, transaction coordinators, various home inspectors, and the like.