Are you as a Mortgage Loan Officer going blind by all the shining marketing objects?

Sep 18, 2019

Engage in mortgage marketing sometimes feels like a dog with its head outside the car window, ears flapping, eyes glazed, and no idea of where he's going. Now a days with the expansion of the internet, search engines and social media, there are so many ways that you can market your mortgage business as a loan officer, most of these marketing techniques works, but what determines if a mortgage marketing method will work for you or not is how well are you implementing this method?

Now I will be the first to admit that marketing is not rocket science. But I will also be the first to tell you that marketing is an art that uses some scientific disciplines (such as market research and statistical analysis) and not a science in and of itself. Not understanding the art of marketing is often the difference between failure and success.

In this article we will cover list of the most common and costly marketing mistakes made by loan officers. Avoiding these mistakes will not only help you know...

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Ep #32: Want More Leads and Close More Loans

Jul 16, 2019

Want More Leads and Close More Loans as a Mortgage Loan Officer? Then deliver great customer service and communication. Here is another great Podcast to listen to Here is a link for a discount on LionDesk and here is a Link to Pipeline ROI please mention my name Nathan Rufty and check out and sign up with coupon code POD10

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Is your website working for you when it comes to capturing leads, ranking with blogs and automatic email marketing

May 08, 2019

Your website is up and running, but now you need to help people find it. Does your website have what it takes to capture your incoming traffic and convert into leads? Do you utilize the power of email marketing and other online mortgage marketing techniques to capitalize on this great source of leads? In this article we will discuss the top ways that you can use to boost your website ranking and lead capture strategy.

Every Loan Officer knows a website is critical to a lead-generation strategy. Learn how to determine if your mortgage website is doing more harm than good with our handy checklist.

Websites aren't like cartons of milk with a clear-cut expiration date stamped prominently on them. But that doesn't mean that your website will never spoil. With new trends and technologies constantly being introduced, the web is the most fluid media format in the history of mankind. Studies, technological innovations and constant testing are shaping (daily) how "best practices" for web...

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Ep #23: Why You Should Have Reviews as a Loan Officer

May 06, 2019

Getting reviews is free an easy way to generate your own leads, listen on how and why. A podcast about TouchPoints Here is a link for a discount on LionDesk and here is a Link to Pipeline ROI please mention my name Nathan Rufty and check out and sign up with coupon code POD10.

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Why Is It Very Important To Have A Ranking Mortgage Website

Apr 24, 2019

Ranking Mortgage Website

People are more internet savvy than ever before. However, there are many loan officers that feel that they are OK even though they don't have an online presence. There are hundreds of reasons why every loan officer need a ranking website. In this blog post, we will only talk about the 25 reasons why you need a ranking mortgage website right now.

  1. Your Competitor Has A Website - Whether you choose to compete or not, there is someone trying to earn your potential clients' business. When rates isn't the issue, and one reference isn't good enough to close the deal, your website can be used as a tool to gain new clients. If you don't do it, your competitor will.
  2. Your clients Are Looking For You - In a perfect world every client that you ever service will keep your number on their refrigerator, or in their cell phone. When they need you they would simply go to the frig and give you a call. Unfortunately wives throw items away from the frig without asking and cell...
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Ep #19: Get in the Game by Making Plays

Apr 09, 2019

What actions are you taking to create your lead generating systems? Get in the game and make plays that will drive traffic to your website to download a free eBook, a video to learn about a program or drive them to a blog to educate themselves on how to improve their credit. Be an educator about the mortgage industry to set yourself apart. Make your first play by signing up with and use the coupon code of POD10. 

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Ep #18: Do You Have a Goal to Increase Your Mortgage Business?

Apr 02, 2019

What activities are you doing to increase your business every time you go to your office. Business is not going to just land at your feet. Loan officers should have a plan of action and goals in place to achieve and sustain a long and successful mortgage career. Here is the code to receive a discount with LionDesk

To learn more tips, technics, ideas and strategies check out

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Online Marketing Tips & Ideas for Loan Officers in 2019

Mar 28, 2019

Loan Officer Online Marketing Tips

You are a loan officer. Do you need a website? An Internet presence can be a necessity or a resource-draining boondoggle, depending on your target audience. You shouldn't build or maintain a website simply because "everyone else has one." However, even if you own a one-person services company and get all the business you can handle through word of mouth, you can still create an online presence with a minimum of time and expense.

If and when you do develop a business website, you'll need to make some kind of investment in Internet-based marketing. Consumers increasingly and overwhelmingly use the Internet to research and buy goods and services. This means the competition is robust, and if your site doesn't announce its presence it will simply sit and gather (virtual) dust in some computer's memory.

If you've convinced yourself that you need to enter the web marketing arena, the following report provides a fundamental primer on the most widely used...

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Ep #17: What are you doing to grow your business as a Mortgage Loan Officer

Mar 28, 2019

What are you doing to grow your business as a Mortgage Loan Officer? Hope it is proactive activities that will generate calls to build your database. The more you do something, the better you will become at it and it will produce results. Create your business and click on this link here to see why having an online presence is crucial to your business going forward. To Learn More visit 

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Want to Work with More Listing Real Estate Agents as a Mortgage Loan Officer

Feb 19, 2019

What are some ways I can work with Realtors? This Episode will explore an untapped avenue for Loan Officers to connect with real estate agents. Another avenue to use Zillow and in Ep #11 (listen HERE). Be a Proactive Loan Officer and generate a lead source by working with listing agents. For more tips, technics, ideas, and strategies to create your own leads, check out

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