Grow or perish... as you well know, in mortgage business there are only two options. And while we are constantly being bombarded with the latest marketing options, gimmicks, trends and opportunities, it seems that in the current market the simplest things are often the best.
The key to generating more leads, in the current economic climate is community. Your prospects want to feel as if there is a face behind the corporation. Gone are the days of big brands and monolithic empires - community is in, and it's the perfect time for loan officers to prosper.
Get personal, get ego-centric and build your own personal brands. It's time to revel in your loan officer status - as someone famous once said (on a totally unrelated topic), "Say it loud and say it proud." Become the public face of your business, give information away, be generous, and position yourself as an expert. Then the leads will come.
1. Email Marketing
There are three vitally important aspects of email marketing.
Your website is up and running, but now you need to help people find it. Does your website have what it takes to capture your incoming traffic and convert into leads? Do you utilize the power of email marketing and other online mortgage marketing techniques to capitalize on this great source of leads? In this article we will discuss the top ways that you can use to boost your website ranking and lead capture strategy.
Every Loan Officer knows a website is critical to a lead-generation strategy. Learn how to determine if your mortgage website is doing more harm than good with our handy checklist.
Websites aren't like cartons of milk with a clear-cut expiration date stamped prominently on them. But that doesn't mean that your website will never spoil. With new trends and technologies constantly being introduced, the web is the most fluid media format in the history of mankind. Studies, technological innovations and constant testing are shaping (daily) how "best practices" for web...