Chances are, we all already know how difficult it can be to convert a simple lead into a loan. Additionally, after that lead has been converted, it can be even tougher to use it in order to grow your business. The easiest way that we suggest you do this is by establishing an effectively line of communication between you and each of your customers. You can do this by establishing a talking point early on in your relationship with every customer.
We probably all already know that one of the most frustrating aspects of the mortgage business is is that borrowers are often forced to go days or even weeks without hearing any updates about the status of their loan. That’s why you should take it upon yourself to make sure that all parties involved are consistently kept up to date. This will make you appear more trustworthy, honest, and transparent, and in turn, keep your customers...
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