Free CRM system for loan officers (MailChimp) - Mortgage Marketing

Oct 23, 2019

Email proves an extremely efficient mortgage marketing channel for loan officers when done well. It's very affordable and I believe that anyone can create successful campaigns when equipped with the right advice, which is why it's ideal for loan officers.

Email gives you a chance to really engage with your audience, nurture your leads and ultimately turn them into clients. You can also automate all your campaigns, which means you won't need to spend hours each day working on them, giving you more time to devote to other areas of your business.

MailChimp is the easiest way to create and send professionally functional and aesthetically appealing business emails. It organizes and manages subscriptions as well as tracks and evaluates the performance of email marketing campaigns. By using latest analysis techniques like A/B split testing, segmentations and return on investment (ROI) tracking, MailChimp produces the most accurate and instant results out of business email marketing. On top...

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MailChimp Guide for Loan Officers Your Mortgage Email Marketing Guide

Dec 03, 2018

MailChimp Guide for Loan Officers

In this guide you will learn how to get an email marketing campaign set up from start to finish using MailChimp as your CRM (Customer Relationship Management) system. Learn to manage your interaction with current and potential customers. You will also learn how to use data analysis to improve business relationships with customers, specifically focusing on customer retention and ultimately generating closed loans.

What is MailChimp?

MailChimp is a free software system that gives you the ability to create and manage mailing lists, newsletters, automate campaigns and lead generating landing pages. Places you in the driver’s seat and lets you have full control over your email marketing efforts from beginning to end.

MailChimp is simple and easy to use where the software gives you access to an array of email marketing tools conveniently located in one place. There are several advantages that MailChimp provides over other CRM systems in the...

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