There is a ton of sales and marketing information for loan officers - what is actually worth your time and what isn't? Some of it has been junk, some of it has been recycled common sense, but some has been pure gold. What I will do today is try to boil down the key themes (that work) of sales and marketing in five easy to remember chunks.
Although the ideas discussed in this article seems to be generic, sales laws applies to any loan of sales and marketing business, whether you are a loan officer, real estate agent or an insurance agent, if you master the 5 marketing ideas below you will increase your mortgage business drastically over the next few months.
1. Scarcity Drives Demand
No this is not a lesson in economics 101, however it is a rule of economics that holds true. When things are limited or exclusive to a group of people, customers want it. It's part of the "you want what you can't have" cliche....
Download a Free YouTube Check List Here