There was a time when clients reached for the Yellow Pages when they wanted to find a loan officer or a real estate agent. However, today's client probably doesn't even have a copy of the phone book; instead the majority of people now find everything they need using online resources. Combine that with the increasing number of smart phones that offer customers the ability to search the web - even when they are away from home -- the process of enhancing your online presence is even more vital to bringing customers to your business.
Yelp is a popular search and social media platform that allows users to look up businesses in their area using computers and smart phones.
Every successful loan officer knows that word of mouth is the best way to bring new customers to a business. Also consider the fact that today's savvy shoppers research before they buy products and services and you can see why a service...