You are a loan officer. Do you need a website? An Internet presence can be a necessity or a resource-draining boondoggle, depending on your target audience. You shouldn't build or maintain a website simply because "everyone else has one." However, even if you own a one-person services company and get all the business you can handle through word of mouth, you can still create an online presence with a minimum of time and expense.
If and when you do develop a business website, you'll need to make some kind of investment in Internet-based marketing. Consumers increasingly and overwhelmingly use the Internet to research and buy goods and services. This means the competition is robust, and if your site doesn't announce its presence it will simply sit and gather (virtual) dust in some computer's memory.
If you've convinced yourself that you need to enter the web marketing arena, the following report provides a fundamental primer on the most widely used...
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