In this day and age, the ineffectiveness of old school loan officer marketing tools and tactics, such as making cold calls, is becoming clearer by the second. Sure, cold calling might be a decent starting point for your business to gain some traction, but they are by no means a sustainable practice. That’s why Mortgage Marketing Pros wants to tell you what the top 4 loan office marketing tools going into the new year. The first thing you might notice about this list is that it revolves around online marketing. That wasn’t a deliberate choice, but rather an observation made after compiling this list. Not only does this show the overall effectiveness of general online marketing, but it also tells us that most mortgage business is currently being conducted over the internet. It is therefore vital that your company has a functional website that potential customers will find easy to navigate and use. Becoming even just the slightest bit...
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