How to Target Renters to Buy a House as a Loan Officer

Mar 26, 2018

Loan Officers can target renters to convert into home buyers. Steps to follow on how to convert renters to an owner with a marketing plan for your mortgage business. 

Why Market to Renters

Here are the top 10 reasons to focus on Renters:

1) Rent Increases, just getting too expensive to continue renting

2) Job relocation to a new city or area

3) Wish to move to a different area to be closer to their job, family, friends, school, hospital, etc 

4) Issues with management, neighbor or neighbors; loud neighbor(s) moved in, dogs continuously barking, no parking, etc

5) Need more space, outgrown space with a new addition to the family

6) Divorce or getting married, downsizing or increasing family size

7) Becomes a homebuyer's market, realizing it is the right time to buy and own real estate

8) Maintenance issues, the property always needing maintenance with bugs, water leak, needing updated carpet or paint

9) Need less space, their current residence is too...

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