In this article we will discuss the most useful tips and tricks to help loan officers in marketing themselves online. No doubt there's something valuable to take away from this post, for everyone, no matter what marketing strategies are being implemented.
Loan Officers Marketing Tips & Tricks
75% of your time should be dedicated to traffic generating leads, only 25% should be dedicated to working the loans, processes should be doing most of the work.
Pick one or two traffic generating strategies and spend one month mastering them before moving on others. As an experienced mortgage loan officer, I know the importance of mastering one strategy. You don't need to be the jack of all trades in the beginning.
Always aim to give more value than your competitors. If your competitors are giving away a free eBook, you give away an ebook on 10 ways you can increase your credit score (as an example). Even if you don’t know how to write ebooks you can always outsource this work for a...