The right mortgage marketing strategy can have an incredible impact on your career as a loan officer. But the wrong marketing strategy can have the opposite effect on your business. Being a loan officer is a lot of work, loan officers are like small business owners, which comes with a lot of different challenges. Some are harder than others to overcome and according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% go under; and by the tenth year, that number rises to 80%.
The good news is that with the right mortgage marketing strategy you can overcome these challenges and improve your business daily. Here are the some of the top marketing tips that are recommended for loan officers in 2019:
- Be clear on what your mortgage business stands for. What’s your promise is. Knowing this will not only help you put out consistent messages and...
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