Mortgage Marketing is Changing! What Changes should Loan Officers Do?

Aug 10, 2018

Loan Officer Strategy

The Refinance market is downsizing and there seems to be a lack of affordable housing. Many long programs are changing the guidelines for lending. Government and government sponsored programs including GSEs loans are still the main loans for many borrowers. It is important to keep up with the changes that are being made to these programs. There are changes and new regulations being made to these programs all the time. It is important to stay on top of them for changes in the qualifications for the borrowers and to make sure that they qualify for the loan.

There are new lending guidelines developed by the Federal Housing Administration (FHA), the U.S. Department of Agriculture(USDA, The U.S. Department of Veteran Affairs, and other programs that include loans offered by Fannie Mae and Freddie Mac. One of the ways to keep up with these changes is to sign up for their newsletters. This will allow you t see the changes in a timely manner and will make sure you get...

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Loan Officers. Get Out of Your Comfort Zone

Jul 31, 2018

Comfort Zone is Comfortable

It can be easy for a loan officer to fall into a routine and get comfortable with the way things are. If your mortgage business is OK and you are paying your bills, Why change? As a matter of fact, comfort zone can be your worst enemy, because even if you are doing good in your mortgage business now, history taught us that nothing stays the same, any small change in the economy can effect your business, also there are new loan officers joining the mortgage industry every day, so staying put, means that you are going backwards.

Pushing yourself to expand your horizons and get a little better each day is essential to growth, by striving to learn new things in improve with every aspect of your business, you will be creating a new comfort zone like no other, which is to be only comfortable when you are moving forward.

Pushing yourself beyond your comfort zone doesn’t have to be extreme, like taking on a new mortgage marketing strategy that you’re...

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Find Customers in Your Own Database

Mar 05, 2018

How many potential clients are right under your nose?


Did you know that a large portion of your potential business is already in your own database?  All you have to do to generate some new business is utilize information you already have.  Well, that is the case if you’ve correctly built your database.   If so,  you will already have access to a large list of email addresses that will help you market to specific target groups of potential customers.

Chances are that you are collecting data from potential home buyers who agreed on lead-capture forms and from online inquiries or even loan applications However, what about all the other professionals that you work with during the loan process? You can add a lot of emails to your database by acquiring the information of other industry professionals, such as escrow officers, realtors,  selling homeowners, tax preparers, insurance agents, transaction coordinators, various home inspectors, and the like.

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Looking for a free and easy site to market your loan products on, have you ever thought about Craigslist?

Feb 07, 2018

Mortgage Loan Officer should not discount the power of a free site like Craigslist to help promote their mortgage services to a local market.

It’s quite true that many people these days are overlooking the effectiveness of promoting their Mortgage Services on Craigslist and this could be a big mistake. Why? Well, because Craigslist has been ranked #15 of the 50 most dominant websites online today by Alexa. In fact, according to Alexa, Craigslist even outranks the online big boys like Apple, Bing, CNN, PayPal, Pinterest, Wal-Mart, and Yelp. 


Mortgage Marketing Pros is an affordable monthly membership to assist mortgage loan officers on how to market and dominate their local market to attract borrowers looking for a mortgage professional to help them buy or refinance a house.

So, using Craigslist’s authoritative power for marketing your mortgage programs is a really smart move for a loan officer. And, two of its major benefits include easy set-up and the fact that...

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