Without a doubt LinkedIn is one of the most important sites a loan officer should focus on from the outset and YES you should be using it to the absolute limit of its potential.
However it is not the only site to really focus on: Facebook, Twitter, YouTube and other video upload sites, your blog, online Directories, relevant forums, article sites and social book marking sites, they all have an important part to play in your social media marketing strategy and whilst LinkedIn is very important you must develop a strategy and see it in the long term perspective.
It’s easy to use, it’s free, it's well established and liked and it's powerful for loan officers. Do not see LinkedIn, just in the personal context alone see it as a really powerful professional networking tool at the level of the firm itself.
LinkedIn has over 500 million users and is perfect because all those users solely focus on using the site for business purposes.
When you join, LinkedIn, you create a...
When it comes to the various social networks, the pros and cons of these marketing strategies need to be weighed out to determine whether or not they are worth your time and effort. This is true of your LinkedIn marketing strategies as well. In truth, it depends on how much you really know about LinkedIn, whether you really know how to use LinkedIn, and whether or not you take advantage of all it can offer your business.
For many loan officers, the downside of joining LinkedIn is all of the emails that get sent to you once you set up an account. You may get one that says someone you know has gotten a job and you should congratulate them or you may get one that says someone wants to become part of your network. While some may consider them a nuisance, you need to consider the obvious. These emails may seem bothersome, but what if you learned better LinkedIn marketing strategies?
One of the best LinkedIn tips is to take advantage of how well it can help you to determine your real...