Everyone agrees that mortgage referrals are the most effective, and cost-effective, way to generate new clients, but asking for referrals can feel awkward, and most loan officers don’t even do it!. We know that you don’t want to come across as desperate or pushy, especially when you feel that asking for referrals may upset your client, which It does not if you ask the right way.
The only way you can grow and make more money is to increase your sales. It takes a lot of work to make a single sale. With all the time, effort and money involved, you’re always looking for a way to maximize your effort and expense so that you can grow your bottom line. No matter how long you’ve been in sales, you already know that getting a sale through cold calls is tough. It’s always easier when a friend or client recommends your products or services to someone else. This is one of the reasons why customer referrals matter and should...
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