Did you know that a large portion of your potential business is already in your own database? All you have to do to generate some new business is utilize information you already have. Well, that is the case if you’ve correctly built your database. If so, you will already have access to a large list of email addresses that will help you market to specific target groups of potential customers.
Chances are that you are collecting data from potential home buyers who agreed on lead-capture forms and from online inquiries or even loan applications However, what about all the other professionals that you work with during the loan process? You can add a lot of emails to your database by acquiring the information of other industry professionals, such as escrow officers, realtors, selling homeowners, tax preparers, insurance agents, transaction coordinators, various home inspectors, and the like.