6 Free Mortgage Marketing Ideas for Loan Officers

Jul 10, 2019

Mortgage marketing is about understanding your clients' needs and putting together and implementing a plan that encompasses those needs, how to satisfy them and help you build your mortgage business as a loan officer. The following represents a list of six free marketing ideas for you to use to better understand client needs and ways to satisfy those needs. They have been compiled from various sources and are not listed in any particular order.

It's what will work for you that counts and remember the top 5 "rules" of marketing:

  • Never let a day pass without engaging in at least one marketing activity.
  • Clients buy for their reasons not yours. Find out their reasons to buy what you're selling!
  • Focus all marketing materials on "what's in it" for the client.
  • No one has ever found success by doing nothing.
  • Get a mentor.

1) Make it a BIG deal!

There’s no need to be shy in this business. When you accomplish something for a client, don’t hesitate to brag about it. In mortgage...

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Free Marketing ideas for mortgage loan officers | Mortgage Marketing

Oct 24, 2018

Free Mortgage Marketing Ideas

Considering the current state of the economy, mortgage brokers have to work harder than ever before to earn a living. Unlike during housing booms when buyers are flooding the market, these tighter economic times have caused mortgage brokers to have to get more creative to compete for the limited number of buyers in the market for a new home. These mortgage marketing ideas will help you to edge out the competition for new clients.

Create a Useful Website

There are many free platforms that you can use easily to build a simple website to promote yourself and your business here are a few:

All mortgage brokers should understand the power of the Internet. Unlike years ago when prospective homeowners thumbed through a telephone book or visited banks in person looking for a lender, these days those in need of a mortgage turn to the Internet to find a lender. This means, if you do not already have an...

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