6 Free Mortgage Marketing Ideas for Loan Officers

Jul 10, 2019

Mortgage marketing is about understanding your clients' needs and putting together and implementing a plan that encompasses those needs, how to satisfy them and help you build your mortgage business as a loan officer. The following represents a list of six free marketing ideas for you to use to better understand client needs and ways to satisfy those needs. They have been compiled from various sources and are not listed in any particular order.

It's what will work for you that counts and remember the top 5 "rules" of marketing:

  • Never let a day pass without engaging in at least one marketing activity.
  • Clients buy for their reasons not yours. Find out their reasons to buy what you're selling!
  • Focus all marketing materials on "what's in it" for the client.
  • No one has ever found success by doing nothing.
  • Get a mentor.

1) Make it a BIG deal!

There’s no need to be shy in this business. When you accomplish something for a client, don’t hesitate to brag about it. In mortgage...

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