Although refinance customers don’t often come to us in steady streams, they can be instrumental in getting quick closings. That’s why it’s important to figure out the best way to generate consistent refinancing business. In this day and age, it seems like we are being told every few months that there’s a new magic marketing channel, that is sure to boost your customer base. Whether it be a social media trend like Instagram, pay-per-click ads, or any other online marketing fad, chances are, it will take time and proficiency to learn and it might even fade away within the next few months. The obvious solution, then, is to utilize a marketing tactic that is timeless and always relevant. However, a tactic like cold calling has been proven to be timeless, but is still not a marketing favorite because of its overall inefficiency. After all, who wants to spend all day making cold calls anymore, just to see minimal results?...
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