How Long Should a Mortgage Blog be?

Nov 06, 2019

Many loan officers forget this basic principle; When you have a blog or a website, you must blog. It is very disappointing when you like a brand, head to their blog and see that it has been months, or even a year since their last blog post. I've also seen blogs with the post date removed so they can "get away" with posting less frequently. From my perspective, no date is equivalent to an old post, but the writer is masking their lack of frequent updates. If you have a blog or call yourself a blogger, you should regularly post updates.

Regular blog posts also provide more traffic to your mortgage site - from both readers and search engines. Search engines favor websites that are more frequently updated. If you regularly provide new content, search engines will scan your website more often. The more often the bots scan your site, the more content you will have indexed, which can appears in more search results. Also, the more often your site is scanned, the sooner your posts will be...

Continue Reading...

How to blog and make the first page of google as mortgage loan officer

Sep 17, 2018

Blogging for Loan Officers

Every loan officer’s websites or landing page number one goal is to show up in the first page of Google’s search results for the services he/she provides in their area. Blogging is one of the best methods used to rank high in Google search results, its also a free way, but before we go further in explaining how to use a blog to your mortgage marketing advantage, lets get to know blogging a little more.

What is Blogging for Loan Officers?

A mortgage blog is a type of website where the content is presented in a reverse chronological order (newer content appear first). Blog content are often referred to as entries or “blog posts”. Blogs are typically run by an individual (loan officer) or a small group of people (mortgage teams, or companies) to present information in a conversational style. However now there are tons of corporate blogs that produce tons of informational and thought-leadership style content.

Your mortgage articles are...

Continue Reading...

50% Complete

Two Step