If you take a poll of online users, they are likely to agree that every loan officer needs a website. Take a poll of loan officers or mortgage companies, however, and only about 50 percent seem to agree. In fact, half of all loan officers do not have a website, and the owners of those LO’s have no idea how many clients they lose because of it.
Home loan clients don't look for mortgage companies and loan officers in phone books or newspapers anymore. Believe it or not, more than 90 percent of mortgage searches are online.
Ever wondered whether you need a website? Well, the answer is, yes! If you are a loan officer, you definitely need a website.
The best thing to have happened to the world is the advancement of Internet in the past decade. Internet has grown immensely with people all over the world selling just about anything online. Everyday numerous people are purchasing various things online, so why should you miss such a great...
Most of us can think of people in our lives, with more experience than ourselves who have supplied information, offered advice, presented a challenge, initiated friendship, or simply expressed an interest in our development as a person. If we think long enough most of us must admit we have had mentors even though we may not have called it 'mentoring' at the time. Very often our first mentor was our parents or other relative who taught and demonstrated for us some essential knowledge or understanding that we needed.
The term "mentor" has its origin in Homer's Odyssey when a man named Mentor was entrusted with the education of the son of Odysseus. In modern times, mentoring is associated with a variety of activities including teaching, counseling, sponsoring, role modeling, job shadowing, academic and career guidance, and networking. Mentors can be helpful in just about any areas of your personal development. However, this is especially true when it comes to...
If you have never had the opportunity to speak with a FSBO seller as a loan officer let me be the first to tell you they are real people, they have a problem even if they don't know it yet, & they don't hate you or hate real estate agents, they just simple don’t see the value you can offer them yet.
FSBO sellers need to sell their home and they have decided to give it a go themselves to save money because they feel that is the best thing for them. In order to find out if they are worth your time and investment to list their home speaking with them and finding out their motivation and desires, along with the real estate knowledge, is a great way to get to the bottom of things.
Speaking with a FSBO seller is not as scary as one might think and there are a few critical pieces that one should remember prior to beginning a conversation with a FSBO. These items are:
Every loan officer’s websites or landing page number one goal is to show up in the first page of Google’s search results for the services he/she provides in their area. Blogging is one of the best methods used to rank high in Google search results, its also a free way, but before we go further in explaining how to use a blog to your mortgage marketing advantage, lets get to know blogging a little more.
A mortgage blog is a type of website where the content is presented in a reverse chronological order (newer content appear first). Blog content are often referred to as entries or “blog posts”. Blogs are typically run by an individual (loan officer) or a small group of people (mortgage teams, or companies) to present information in a conversational style. However now there are tons of corporate blogs that produce tons of informational and thought-leadership style content.
Your mortgage articles are...
FSBO sellers will reject you whether you are a Real Estate Agent or a Loan Officer. Remember, they would prefer not to use your services. But if you maintain a steady, professional relationship, offering help and staying in contact for four to five weeks, you will usually be able to win an interview, which will help you in generating buyer leads by helping the FSBO seller sell his house.
Increase FSBO Odds of success
FSBOs fundamentally turn into a game of lead follow-up. You need to personally and regularly contact your FSBO leads to discover their motivation and qualifications, book a face-to-face meeting, disqualify prospects as necessary, provide regular service and communication, and schedule a presentation...
Defining your target market is critical if you plan on any measure of success in your mortgage business. A solid foundation for your business requires that one of the first things - if not THE first thing you need to do is to - DEFINE YOUR TARGET MARKET! In laymen's terms, that means you need to figure out who your typical customer is, and design your marketing to reach those people. If you fail to do so, you're marketing efforts will be like tumbleweeds - rolling around aimlessly in whatever direction the wind blows them.
Whether your target market is homeowners who are looking to refinance their property or a new loan borrower who is looking to purchase a home, online marketing is one of the most effective ways of marketing. There are several strategies that big mortgage companies use to market their business online, most of which are very expensive considering the amount of competition in the mortgage industry online.
But the good...
It's clear that social media has grown dramatically over the last few years and that with more than 800 million active users, the number of Facebook users is easily more than twice the size of the entire population of the United States!
Its growth has been astronomical and today, millions of people are posting more personal and business information online than ever before. It's happening at lightning speed with thousands of posts, tweets and uploads occurring every hour.
There are hundreds of social networks online and quite a few huge social networks like Facebook, Twitter, Linkedin Instagram, Snapchat, Google+ and more. Social media sites are where your future clients are today. We all understand the power of social networks, but which ones are ideal for a loan officers marketing campaign?
Before we answer this question let us give you a few facts about the top social networks and that by itself my answer your question of what are the best social networks for loan officer...
YouTube Marketing for loan officers has become an essential part of any successful network or online mortgage marketing strategy. YouTube, according to Alexa analytics data is the number three most visited website in the world, ranking after Facebook and Google. YouTube is also owned by Google, the most valuable search engine in the world, which is one indicator that google gives videos published on youtube that are optimized huge credit in terms of search engine optimization.
YouTube is not only the 2nd Largest Search Engine after Google, It gets the Second Largest Amount of Traffic, in both cases the number one spot goes to its parent, Google. Alexa reports that each visitor spends an average of 24.02 minutes per day searching or just browsing YouTube. Many network marketers have experienced significant breakthrough in their business using video marketing on YouTube or on any other video sharing site.
Video marketing is perfect for building trust, and...
The Refinance market is downsizing and there seems to be a lack of affordable housing. Many long programs are changing the guidelines for lending. Government and government sponsored programs including GSEs loans are still the main loans for many borrowers. It is important to keep up with the changes that are being made to these programs. There are changes and new regulations being made to these programs all the time. It is important to stay on top of them for changes in the qualifications for the borrowers and to make sure that they qualify for the loan.
There are new lending guidelines developed by the Federal Housing Administration (FHA), the U.S. Department of Agriculture(USDA, The U.S. Department of Veteran Affairs, and other programs that include loans offered by Fannie Mae and Freddie Mac. One of the ways to keep up with these changes is to sign up for their newsletters. This will allow you t see the changes in a timely manner and will make sure you get...
As a loan officer in the mortgage industry, social media marketing should be on the top of your list in terms of ways to promote your business online. Today’s customs are very tech savvy, and they are all on social media, Facebook, Twitter, Instagram, Linkedin, YouTube, …etc. Besides the fact that you can generate leads through a well planned social media marketing campaign, Google gives a huge credit to websites that have social media accounts that are active in terms of google search ranking, so either way you look at it, social media is crucial for any marketing efforts.
That's why we are here to offer you some helpful mortgage social media marketing tips that are designed to make life easier. While the idea of a loan officer or a loan providing outlet using mortgage social media marketing may seem strange to some, it is the new way of the world and you will need to get on board or get left behind, so be sure to read on and learn more....