In this article we will discuss the most useful tips and tricks to help loan officers in marketing themselves online. No doubt there's something valuable to take away from this post, for everyone, no matter what marketing strategies are being implemented.
Do not get left behind on your marketing plan as a mortgage loan officer. It is never too late to start a plan of action, just start one and work it. The more you work on it the better you will become at creating a video, writing a blog and getting great reviews. To learn more on how to generate direct consumer leads check out www.MortgageMarketingPros.com
Do not allow yourself to be bogged down by one file the whole entire day. Have a plan each day you go into the office and by the end of the day you are closer to more fundings. Have a plan to generate your own leads to sustain a long and profitable mortgage career. To learn more free marketing tips, ideas, strategies, and technics visit www.MortgageMarketingPros.com
Mortgage Content marketing is continuing to play an increasingly important part in marketing your mortgage business effectively.
The fact is that content marketing is consistently evolving. Exactly like previous years if you have been observant, content marketing remains the main strategy to acquire new clients and increase brand awareness.
In addition, this makes sense because more loan officers in 2019 have had significant success with content marketing when compared to that of 2018. The key to having consistent success in this effort is your capability to foresee imminent trends and embrace the changes as soon as possible.
For a loan officer, content marketing is the sure way for the acquisition of new clients regarding the fact it doesn't need a huge budget. Nevertheless, according to various reports, mega-brands such as Google, Facebook, and Apple are investing thousands of dollars to get original content. Therefore, original and consistent...
Have you as a mortgage loan officer implemented your marketing plan yet in 2019? Do not know which marketing avenue to explore? Break down on which media you would enjoy doing, my top 3 are Video, Blogging, and Reviews. Want to learn more about where to start and implement some of these marketing avenues check out www.MortgageMarketingPros.com
What are some ways I can work with Realtors? This Episode will explore an untapped avenue for Loan Officers to connect with real estate agents. Another avenue to use Zillow and Realtor.com in Ep #11 (listen HERE). Be a Proactive Loan Officer and generate a lead source by working with listing agents. For more tips, technics, ideas, and strategies to create your own leads, check out www.MortgageMarketingPros.com
Why is a marketing strategy the most powerful tool for growing mortgage business? The straight-forward answer is that a solid marketing strategy will address current challenges and map out paths by which a loan officer can grow in the future. It will audit a business's brand and message, but isn't limited to branding alone. Rather, a marketing strategy is a combination of big picture and detail analysis that incorporates a wide range of marketing channels tailored for the mortgage industry. The majority of marketing strategies include a high number of items that can be performed for free by loan officers, resulting in a plan that won't lead to a fortune spent. In fact, a good marketing strategy is an investment in saving money because it targets a business's efforts and helps avoid waste.
It's important to keep in mind that while a smart mortgage marketing strategy won't force a loan officer beyond its means, it will present a mix of opportunities that meet immediate goals and show...
Want to connect with more real estate agents to increase your closings? This Podcast will explore an avenue to touch more Realtors with Rehab and EEM loans. This is an untapped market to connect with those listing agents that have properties not moving. To learn more tips, technics and strategies to Learn - Grow - Dominate your local mortgage market at www.MortgageMarketingPros.com
This Podcast will review the importance of CRM system, with the opinion geared towards LionDesk's software system. The best CRM system for Mortgage Loan Officer in my personal opinion is LionDesk. Every mortgage loan officer should have a CRM System in place creating valuable touch points. Listen to Ep #9 about TouchPoints. Here is the link for a coupon http://www.liondesk.com/#_l_o76y.
The right mortgage marketing strategy can have an incredible impact on your career as a loan officer. But the wrong marketing strategy can have the opposite effect on your business. Being a loan officer is a lot of work, loan officers are like small business owners, which comes with a lot of different challenges. Some are harder than others to overcome and according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% go under; and by the tenth year, that number rises to 80%.
The good news is that with the right mortgage marketing strategy you can overcome these challenges and improve your business daily. Here are the some of the top marketing tips that are recommended for loan officers in 2019:
- Be clear on what your mortgage business stands for. What’s your promise is. Knowing this will not only help you put out consistent messages and...