Is Your Mortgage Website Generating Leads for you in 2019?

Apr 11, 2019

Every loan officer knows a website is critical to a lead-generation strategy. Learn how to determine if your mortgage website is doing more harm than good with our handy checklist.

Websites aren't like cartons of milk with a clear-cut expiration date stamped prominently on them. But that doesn't mean that your website will never spoil. With new trends and technologies constantly being introduced, the web is the most fluid media format in the history of mankind. Studies, technological innovations and constant testing are shaping (daily) how "best practices" for web marketing are evolving. That's why it's essential that you periodically ensure that you're not falling behind the curve. An outdated website can do more harm than it does good, making you look out of touch. The trouble is that it's not always easy to know when your site crosses that line and becomes a liability rather than a benefit to your business.

With that in mind, we've assembled a list of 10 key indicators when...

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Ep #19: Get in the Game by Making Plays

Apr 09, 2019

What actions are you taking to create your lead generating systems? Get in the game and make plays that will drive traffic to your website to download a free eBook, a video to learn about a program or drive them to a blog to educate themselves on how to improve their credit. Be an educator about the mortgage industry to set yourself apart. Make your first play by signing up with www.MortgageMarketingPros.com and use the coupon code of POD10. 

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Ep #18: Do You Have a Goal to Increase Your Mortgage Business?

Apr 02, 2019

What activities are you doing to increase your business every time you go to your office. Business is not going to just land at your feet. Loan officers should have a plan of action and goals in place to achieve and sustain a long and successful mortgage career. Here is the code to receive a discount with LionDesk

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To learn more tips, technics, ideas and strategies check out www.MortgageMarketingPros.com

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Online Marketing Tips & Ideas for Loan Officers in 2019

Mar 28, 2019

Loan Officer Online Marketing Tips

You are a loan officer. Do you need a website? An Internet presence can be a necessity or a resource-draining boondoggle, depending on your target audience. You shouldn't build or maintain a website simply because "everyone else has one." However, even if you own a one-person services company and get all the business you can handle through word of mouth, you can still create an online presence with a minimum of time and expense.

If and when you do develop a business website, you'll need to make some kind of investment in Internet-based marketing. Consumers increasingly and overwhelmingly use the Internet to research and buy goods and services. This means the competition is robust, and if your site doesn't announce its presence it will simply sit and gather (virtual) dust in some computer's memory.

If you've convinced yourself that you need to enter the web marketing arena, the following report provides a fundamental primer on the most widely used...

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Ep #17: What are you doing to grow your business as a Mortgage Loan Officer

Mar 28, 2019

What are you doing to grow your business as a Mortgage Loan Officer? Hope it is proactive activities that will generate calls to build your database. The more you do something, the better you will become at it and it will produce results. Create your business and click on this link here https://www.lendingtree.com/home/mortgage/most-competitive-housing-markets/ to see why having an online presence is crucial to your business going forward. To Learn More visit www.MortgageMarketingPros.com 

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Ep #16: New Way to Communicate with your Borrowers as Loan Officer

Mar 21, 2019

Are you communicating with your borrowers via Facetime, Skype and Google? If not why not. Consumers are getting more and more savvy with technology when it comes to the new home loan process, online. Our industry is going more paperless by the day and looking to streamline the home loan process, have you?

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How Do I Market Myself As A Loan Officer 29 Tips & Tricks

Mar 15, 2019

In this article we will discuss the most useful tips and tricks to help loan officers in marketing themselves online. No doubt there's something valuable to take away from this post, for everyone, no matter what marketing strategies are being implemented.

Loan Officers Marketing Tips & Tricks

  1. 75% of your time should be dedicated to traffic generating leads, only 25% should be dedicated to working the loans, processes should be doing most of the work.
  2. Pick one or two traffic generating strategies and spend one month mastering them before moving on others. As an experienced mortgage loan officer, I know the importance of mastering one strategy. You don't need to be the jack of all trades in the beginning.
  3. Always aim to give more value than your competitors. If your competitors are giving away a free eBook, you give away an ebook on 10 ways you can increase your credit score (as an example). Even if you don’t know how to write ebooks you can always outsource this work for a...
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Ep #15: Time to Have a Marketing Plan or You Will Be Left Behind..

Mar 13, 2019

Do not get left behind on your marketing plan as a mortgage loan officer. It is never too late to start a plan of action, just start one and work it. The more you work on it the better you will become at creating a video, writing a blog and getting great reviews. To learn more on how to generate direct consumer leads check out www.MortgageMarketingPros.com 

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Loan Officers Must Have a Daily Mortgage Plan to Sustain a Healthy Mortgage Business

Mar 05, 2019

Do not allow yourself to be bogged down by one file the whole entire day. Have a plan each day you go into the office and by the end of the day you are closer to more fundings. Have a plan to generate your own leads to sustain a long and profitable mortgage career. To learn more free marketing tips, ideas, strategies, and technics visit www.MortgageMarketingPros.com 

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11 Easy Ways to find Content Marketing ideas for Loan Officers

Feb 28, 2019

Loan Officer Content Marketing 2019

Mortgage Content marketing is continuing to play an increasingly important part in marketing your mortgage business effectively.

The fact is that content marketing is consistently evolving. Exactly like previous years if you have been observant, content marketing remains the main strategy to acquire new clients and increase brand awareness.

In addition, this makes sense because more loan officers in 2019 have had significant success with content marketing when compared to that of 2018. The key to having consistent success in this effort is your capability to foresee imminent trends and embrace the changes as soon as possible.

For a loan officer, content marketing is the sure way for the acquisition of new clients regarding the fact it doesn't need a huge budget. Nevertheless, according to various reports, mega-brands such as Google, Facebook, and Apple are investing thousands of dollars to get original content. Therefore, original and consistent...

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