SEO for Loan Officers

Search engine optimization (SEO) refers to techniques that help your mortgage website rank higher in Google's organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines. SEO is part of the broader topic of Search Engine Marketing (SEM), a term used to describe all marketing strategies for search. SEM entails both organic and paid search. With paid search, you can pay to list your website on a search engine so that your website shows up when someone types in a specific keyword or phrase. Organic and paid listings both appear on the search engine, but they are displayed in different locations on the page.

DOWNLOAD FREE GUIDE

SEO Benefits for Loan Officers

• Google users are more likely to click on one of the top 5 suggestions in the results pages, and you can only be one of the top list by doing SEO.
• Users trust search engines and having a presence in the top...

MailChimp Guide for Loan Officers

In this guide you will learn how to get an email marketing campaign set up from start to finish using MailChimp as your CRM (Customer Relationship Management) system. Learn to manage your interaction with current and potential customers. You will also learn how to use data analysis to improve business relationships with customers, specifically focusing on customer retention and ultimately generating closed loans.

What is MailChimp?

MailChimp is a free software system that gives you the ability to create and manage mailing lists, newsletters, automate campaigns and lead generating landing pages. Places you in the driver’s seat and lets you have full control over your email marketing efforts from beginning to end.

MailChimp is simple and easy to use where the software gives you access to an array of email marketing tools conveniently located in one place. There are several advantages that MailChimp provides over other CRM systems in the...

What is LionDesk for Loan Officers

LionDesk is a customer relationship management service prepared and designed for real estate and mortgage professionals. Regarded as an efficient management platform, LionDesk serves as an all-in-one solution that realtors, teams, agents, brokers, and lenders can use to improve their operations, boost drip campaigns, and supercharge client interactions.

LionDesk helps users organize their leads, prospects and closed business by providing them with the opportunity to increase leads and close more deals. It also offers marketing and transaction management tools.  LionDesk aids mortgage professionals by streamlining follow-up process, so you are able to spend more time communicating with your clients.

Their CRM system allow loan officers and real estate agents to manage clients by assigning each new client to a specific team member, and prioritize to determine who to contact next. Loan Officers can also track emails, phone calls, and other...

WordPress for Loan Officers

As a loan officer who has built a successful business in large part thanks to blogging and youtube videos, I’ve seen firsthand the difference it can make in terms of search visibility, leads, and sales. I’m a huge advocate of investing heavily in a content publication strategy, and that strategy begins with the company blog.

What is WordPress for loan officers?

WordPress is open source software you can use to create your own mortgage website, blog, or even an application. Since it was first released in 2003, WordPress has matured into a highly flexible “content management system,” or CMS (Content Management System). And today, it powers more than 27% of the entire web—including some of the most popular websites you’ve probably heard of.

WordPress enables you to build and manage your own full-featured website using just your web browser—without having to learn how to code. In fact, if you’ve ever used a text...

Why remove image background?

One of the main elements that can enrich your content whether its a blog article, newsletter or social media posts are images, and sometimes you find the perfect image but you are not happy with its background, maybe because its irrelevant to your content, or maybe you just want to use a different background to make it more authentic and appealing.

Cutting out the background from an image can be time-consuming especially if there’s a lot going on with the image.

There are many software tools and applications available for background image removal. But, out of all of them Photoshop is the best and most used tool for it. But if you are not an expert in Photoshop, or you don’t want to have to pay for Photoshop, then what?

Do I need to learn Photoshop?

Don’t worry there are options. Here are a list of the top free tool that you can use to remove image background:

1. Gimp: This is a highly versatile program that can be used for graphics...

What is Canva?

Canva.com is a design tool loaded with enough easy-to-use features and functionality that Loan Officers can create a variety of engaging content that can be shared and the best part is that its FREE.

Canva gives businesses, organizations, and even individual professionals with a very simple design platform that enables them to create amazing and professional quality graphic designs. This online design solution offers a throng of powerful features, including a simple drag-and-drop design tool and a vast collection of over 1 million photographs, graphics, and fonts.

What can I do with Canva?

There are unlimited way that you can use canva to enhance your mortgage marketing efforts as a loan officer. Here are just a few examples:

• Facebook Cover Page
• Facebook Posts
• Facebook Ads
• Instagram Posts
• YouTube Channel Art
• YouTube Video Thumbnails
• Book Covers
• Blog Post Featured Image
• Marketing Flyers
• Business Cards
• Brochures
• Post Cards
• Letter Heads

Canva offers three pricing...

Mortgage Marketing with GIF files

GIF stand for Graphics Interchange Format, and it was born before the popular explosion of video. In fact, the GIF is probably the lead to the development of Web 2.0 video. The GIF tells a story more than a static image ever could - it is literally a series of timed images patched together, invented by photographer Eduard Muybridge in 1878. It was eventually developed for the web in 1987 by CompuServe.

Gif file types are perfect for images that do not contain more than 256 colors and has large areas of uniform color, so gif file type is not recommended to be used for photographic images because they will not be shown in their best format. If the number of colors is smaller than 256 then there will be no problem for the gif file type to show the image exactly like it is. If the image has too many colors gif will use various algorithms to approximate the extra colors in the image. Gif format also compresses files but during compression it looses many...

Business cards for loan officers is one of the most important, cost-effective and versatile marketing tools to have. Because they're inexpensive, easy to carry with you and easy to get in front of people. Especially for businesses just starting out.

However, your card needs to make a great impression. A well-designed business card can effectively promote your business, but there's a good chance that if your card looks unprofessional, it may be thrown in the dustbin or just lie in a drawer, collecting dust. Your business card needs to tell people what you and your business is about, instead of only telling people who you are and where to contact you.

Planning, designing and having your cards printed.

For your business card to be the marketing tool it should be, there are a few things you must take into consideration when planning and designing your cards.

Get professional quality business cards printed for you. Sure, you could print them on your laser jet and cut them with scissors....

According to LSA’s (Local Search Association) April 2017 report, “The Digital Consumer Study,” websites were the second most-used media to find local businesses, after Google Search.

Mortgage borrowers use websites to find or engage with mortgage companies and loan officers 63 percent of the time.

10 Reasons Why Your Mortgage Business Needs a Website?

1. Your Clients expect it.
6 out of 10 clients expect loan officers to provide online information about their experience, programs, qualifications, ..etc

2. It provides social proof
90% of clients claim that online reviews influence their buying decisions.

3. You control the narrative
It’s true that you cannot control what others say about you on social media channels, but you can control public perception by creating your own story via a business website.

4. 24/7 working, while you are sleeping
Your website is open 24/7/365. Clients are now looking for convenient ways to search for mortgage programs, home loan...

Free Mortgage Marketing Ideas

Considering the current state of the economy, mortgage brokers have to work harder than ever before to earn a living. Unlike during housing booms when buyers are flooding the market, these tighter economic times have caused mortgage brokers to have to get more creative to compete for the limited number of buyers in the market for a new home. These mortgage marketing ideas will help you to edge out the competition for new clients.

Create a Useful Website

There are many free platforms that you can use easily to build a simple website to promote yourself and your business here are a few:

• Wordpress.org
• Wix.com
• En.webself.net
• Weebly.com
• Site123.com

All mortgage brokers should understand the power of the Internet. Unlike years ago when prospective homeowners thumbed through a telephone book or visited banks in person looking for a lender, these days those in need of a mortgage turn to the Internet to find a lender. This means, if you do not already have an...