The right mortgage marketing strategy can have an incredible impact on your career as a loan officer. But the wrong marketing strategy can have the opposite effect on your business. Being a loan officer is a lot of work, loan officers are like small business owners, which comes with a lot of different challenges. Some are harder than others to overcome and according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% go under; and by the tenth year, that number rises to 80%.
The good news is that with the right mortgage marketing strategy you can overcome these challenges and improve your business daily. Here are the some of the top marketing tips that are recommended for loan officers in 2019:
- Be clear on what your mortgage business stands for. What’s your promise is. Knowing this will not only help you put out consistent messages and...
Are you creating touch points at the beginning, during the process, at closing, and after closing? Learn some touch points with the borrowers, agents, and escrow that will increase your business and pick up new affiliate partners. Link for some National Days https://trackmaven.com/blog/national-days-calendar/ LionDesk discount link http://www.liondesk.com/#_l_o76y
Success is Dependent on Your Effort Everyday as a Mortgage Loan Officer. Wanting to close more loans and generate more leads each month? What efforts are you doing each day to ensure you consistently close a good amount of loans to live within your comfort level? For more tips, technics, strategies, and ideas check out www.MortgageMarketingPros.com
We have just begun a new year, and everyone has a list of resolutions which may remain words on paper if you do nothing to make sure that you realize them. As a loan officer marketing mortgage to prospective customers may have been tricky in the past years. For all your efforts, it can be frustrating that you have barely been meeting your target. However, do not give up; not just yet until you have tried these marketing ideas to bring fruition to your hard work.
In this article we will be taking a 360 look at mortgage marketing starting with ways to grow your business and ending with ways that you can utilize to become a better loan officer.
Another free avenue you can generate leads and rank on the first page of Google is with a blog. Blogs that are structured well will rank on the first page of Google driving more traffic to you. If you have blogged in the past and did not see results, there is a reason why, if you are blogging time to change your strategy and if you have never blogged, it is time to do so. Learn more at www.MortgageMarketingPros.com
Google My Business (formerly known as Google Places for Business or Google Local) offers Mortgage Lenders/Broker and Loan Officers a fantastic opportunity to appear in Google local search results on the first page.
Google My Business provides you with the ability to list your business location on Google Maps and local search results.
You can display important information about your services, including business hours, contact phone number, a link to your website and more. You can also post a link to articles or upcoming events.
The Business Page is free and should be regarded as a necessity by all Mortgage Brokers/Lenders and especially for you as a Loan Officer working in the mortgage industry.
WHY GOOGLE "MY BUSINESS" IS VERY IMPORTANT TO YOUR MORTGAGE BUSINESS?
Be a better loan officer by originating a fundable loan. The last thing you want to happen is to receive a decline decision because you did not originate a good loan from the very start. You can pick up referrals and real estate agents because you completed a fundable loan in a timely and stress-free manner. Need additional help with your mortgage business? check out www.MortgageMarketingPros.com to learn tips, ideas, technics and strategies to increase self generate leads.
Are you using your email signature line to capture leads? Use your email signature line to direct your recipient to a blog, video, ebook, loan application etc. Your email signature line should be one of your marketing avenues to drive in more leads. Learn how by listening to this informative podcast. Learn more tips, technics, straighties and ideas at www.MortgageMarketingPros.com
Are you asking for referrals? If not you are losing an opportunity to expand your reach to new clients. Give a reason for your borrowers to refer you to friends, family, co-workers, and neighbors. Download your free ebook on 7 marketing Strategies for mortgage loan officers to ask for referrals
Everyone agrees that mortgage referrals are the most effective, and cost-effective, way to generate new clients, but asking for referrals can feel awkward, and most loan officers don’t even do it!. We know that you don’t want to come across as desperate or pushy, especially when you feel that asking for referrals may upset your client, which It does not if you ask the right way.
The only way you can grow and make more money is to increase your sales. It takes a lot of work to make a single sale. With all the time, effort and money involved, you’re always looking for a way to maximize your effort and expense so that you can grow your bottom line. No matter how long you’ve been in sales, you already know that getting a sale through cold calls is tough. It’s always easier when a friend or client recommends your products or services to someone else. This is one of the reasons why customer referrals matter and should...