Thank you cards are still important to a Mortgage Loan Officer as a marketing tool
Loan Officer's Thank you Card
Thank you notes are a little-used powerful tool in your mortgage marketing toolbox. Their benefits are staggering. And your clients ARE NOT where the maximum power of these little pieces of dynamite should be used. A handwritten thank you note to all your clients after the job is complete is absolutely necessary. Most loan officers will do this for a while but then stop. A professional never stops sending his clients thank you notes.
These little notes are powerful relationship-builders. When is the last time you received a handwritten thank you note from anyone you ever purchased any product or service from?
These thank you notes can also build your future mortgage business...
Every single time you meet someone new and get their contact information they should receive a thank you note from you. Every time you meet new people and collect a business card at a networking function, a business meeting, a training session, a ballgame, a dinner, a party, on...
Ep #29: How to Build Your Database as a Loan Officer
Have a small database to market to? Fear not, start implementing those actions and you will see your database grow. Having a good marketable database will increase your reach and sales. Link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a Link toPipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10 $10 off for the first month.
Ep #28: Why Aren't you Blogging as a Mortgage Loan Officer
Loan officers should be blogging about loan programs in their local market where an individual mortgage loan officer can compete and dominate with page one with informative loan program information. Time for you to put hands to keyboard and own page one. Link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a Link toPipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10 $10 off for the first month.
5 Marketing plans steps that you can do that will have a huge return
Time to create your mortgage marketing plan? Just the words, marketing plan, sound so dry and conjure images of lengthy word documents, online research, and possibly some sort of matrix. Completely understandable. But, what if there is a different way?
What if we take that complex process, boil it down, and only use what loan officers truly need? The single most important elements and a workable plan. That doesn't sound so bad. Because, really, once we take out all the mumbo jumbo, we're left with four parts:
- Evaluate Existing Foundation
- Know Your Target Audience Precisely
- Create A Workable Plan
- Measure Everything
- Be Patient
Evaluate Existing Foundation
In order for any amount of marketing, advertising, or public relations to work, the marketing foundation must be solid. Your marketing foundation includes: logo, tagline, Unique Selling Proposition (USP), and loan officer service. If your company has been in business for more than a year, you have your logo and your tagline. If it...
Ep #26: Are You Being a ProActive Mortgage Loan Officer?
Do not be a reactive mortgage loan officer, create your own leads by being proactive. Have value to bring to your realtor partners by creating your own lead sources by creating high ranking videos and getting positives reviews on Yelp, Zillow and Google Business. PodCast #23 on Review https://www.podbean.com/media/share/pb-fs5m7-b15e86. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a Link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10
You do not need to spend money to buy leads, here are avenues to generate leads for free
The number one issue facing loan officers today is not having enough qualified prospects. Every loan officer would like to have more high-quality prospects, but most either don't have the time, or just do not have the expertise!
In any given industry, there are a myriad of potential lead sources that can be used to supply your business with highly-qualified sales leads. Some are very simple and inexpensive to set-up, others are more involved. Some will give you a trickle of leads, others will produce a flood.
In this article we’ll cover the best practices for lead generation that take the least amount of effort and no money. You can choose which ones that works best with your style of marketing.
What Would the "Ultimate" Mortgage Lead Generation System Look Like?
- A great mortgage lead generation system should have the following elements...
- Require little manual effort to effectively run it with the ability to be put almost entirely on "autopilot."
- Generates contact...
Ep #25: 6 Free Mortgage Marketing Ideas for Loan Officers
Here are 6 Free Marketing Ideas that Mortgage Loan Officers can implement right away that does not cost anything but time. Listen to Podcast #24, 23 and 20 related to this podcast. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a Link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.
Ep #24: Are You as a Mortgage Loan Officer Effectively Email Marketing
You are already sending emails, but are you sending maximizing your efforts? Download free Mail Chimp eBook at this link - https://www.mortgagemarketingpros.com/blog/loan-office-mailchim-free-ebook-guide Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a Link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.
Is your website working for you when it comes to capturing leads, ranking with blogs and automatic email marketing
Your website is up and running, but now you need to help people find it. Does your website have what it takes to capture your incoming traffic and convert into leads? Do you utilize the power of email marketing and other online mortgage marketing techniques to capitalize on this great source of leads? In this article we will discuss the top ways that you can use to boost your website ranking and lead capture strategy.
Every Loan Officer knows a website is critical to a lead-generation strategy. Learn how to determine if your mortgage website is doing more harm than good with our handy checklist.
Websites aren't like cartons of milk with a clear-cut expiration date stamped prominently on them. But that doesn't mean that your website will never spoil. With new trends and technologies constantly being introduced, the web is the most fluid media format in the history of mankind. Studies, technological innovations and constant testing are shaping (daily) how "best practices" for web...
Ep #23: Why You Should Have Reviews as a Loan Officer
Getting reviews is free an easy way to generate your own leads, listen on how and why. A podcast about TouchPoints https://www.podbean.com/media/share/pb-q9a23-a627a0 Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a Link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.