Ep #39: How Much Should I Spend on Marketing?

Sep 24, 2019

How much money should I spend to stay consistent with marketing efforts? Depends on how many loans you fund but you should always budget each funding with some funds for marketing. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.

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Are you as a Mortgage Loan Officer going blind by all the shining marketing objects?

Sep 18, 2019

Engage in mortgage marketing sometimes feels like a dog with its head outside the car window, ears flapping, eyes glazed, and no idea of where he's going. Now a days with the expansion of the internet, search engines and social media, there are so many ways that you can market your mortgage business as a loan officer, most of these marketing techniques works, but what determines if a mortgage marketing method will work for you or not is how well are you implementing this method?

Now I will be the first to admit that marketing is not rocket science. But I will also be the first to tell you that marketing is an art that uses some scientific disciplines (such as market research and statistical analysis) and not a science in and of itself. Not understanding the art of marketing is often the difference between failure and success.

In this article we will cover list of the most common and costly marketing mistakes made by loan officers. Avoiding these mistakes will not only help you know...

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Ep #38: Are you Consistent with your Mortgage Marketing?

Sep 16, 2019

Not staying consistent with your marketing will burn you very quickly and empty your bank account just as fast. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.

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5 top free mortgage marketing ideas in 2019 for Loan officers

Sep 04, 2019

There is a ton of sales and marketing information out there for loan officers - what is actually worth your time and what isn't? I've read numerous books, listened to plenty of presentations and conducted several training sessions on sales and marketing. Some of it has been junk, some of it has been recycled common sense, but some has been pure gold. What I will do today is try to boil down the key themes (that work) of sales and marketing in five easy to remember points. Although these tips and ideas may look generic, but they do work mortgage marketing, loan officer marketing and pretty much any type industry.

Top 5 Mortgage Marketing Ideas for Loan Officer:

1. Scarcity Drives Demand
No this is not a lesson in economics 101, however it is a rule of economics that holds true. When things are limited or exclusive to a group of people, customers want it. It's part of the "you want what you can't have" cliche. Think back to high school. You may have gotten dumped by your sweetie...

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Ep #37: Are You Taking Advantage of Current Market Conditions as a Loan Officer

Aug 26, 2019

 

Ep #37: Are You Taking Advantage of Current Market Conditions as a Loan Officer

August 26, 2019

Recapping on a busy week, as a loan officer we can not control market conditions but when a rate drop occurs are you taking advantage of it and passing the savings along to your borrowers? Guess what, if you are not doing someone else will. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10

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Do you have a LinkedIn company business page as a Mortgage Loan Officer

Aug 22, 2019

Without a doubt LinkedIn is one of the most important sites a loan officer should focus on from the outset and YES you should be using it to the absolute limit of its potential.

However it is not the only site to really focus on: Facebook, Twitter, YouTube and other video upload sites, your blog, online Directories, relevant forums, article sites and social book marking sites, they all have an important part to play in your social media marketing strategy and whilst LinkedIn is very important you must develop a strategy and see it in the long term perspective.

It’s easy to use, it’s free, it's well established and liked and it's powerful for loan officers. Do not see LinkedIn, just in the personal context alone see it as a really powerful professional networking tool at the level of the firm itself.

LinkedIn has over 500 million users and is perfect because all those users solely focus on using the site for business purposes.

When you join, LinkedIn, you create a...

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Ep #36: Are You Spending Money or Investing your Money…

Aug 15, 2019

There is no reason you should spend money on getting, retaining and earning referrals but invest your earnings into your business. Look at what you are spending money on and divert those funds by investing in action taking steps. Work your database for new business on refinances and purchases. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10

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How to maximize your Loan Officer email signature line

Aug 07, 2019

Loan Officers spend lots of time putting together the perfect email to their mortgage clients, business partners and other potential customers. You can't just end it with a "~" and your name. well, you could, but it wouldn't be advised. Your email deserves a finishing touch--something with as much thought as the content you so carefully crafted.

If you already using an email signature you may want to ask yourself, How well is my email signature working for me? For most people who use email, an email signature is just a basic contact information signature file that they append to their emails without giving it much thought, if they choose to use an email signature at all. However, for professional loan officers, an email signature can be the least expensive yet most effective tool in your online business marketing toolkit. Why? Because it enables you to promote yourself and your mortgage business without any blatant advertising. It's like sending a business card with a call to action...

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Ep #35: Do not wait for things to happen, make things happen

Aug 06, 2019

Be an action taken loan officer to generate business, if you wait for things to happen, you are going to wait for a very long time. Work your database for new business on refinances and purchases. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10

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Ep #34: Do Not Sweat the Small Stuff as a Loan Officer

Jul 31, 2019

The more you generate the less you tolerate. Need to have an active and moving pipeline that the small stuff will not affect your business or attitude. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD1

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