Mortgage Marketing ideas for loan officers on how to create animated GIFs

Oct 30, 2018

Mortgage Marketing with GIF files

GIF stand for Graphics Interchange Format, and it was born before the popular explosion of video. In fact, the GIF is probably the lead to the development of Web 2.0 video. The GIF tells a story more than a static image ever could - it is literally a series of timed images patched together, invented by photographer Eduard Muybridge in 1878. It was eventually developed for the web in 1987 by CompuServe.

Gif file types are perfect for images that do not contain more than 256 colors and has large areas of uniform color, so gif file type is not recommended to be used for photographic images because they will not be shown in their best format. If the number of colors is smaller than 256 then there will be no problem for the gif file type to show the image exactly like it is. If the image has too many colors gif will use various algorithms to approximate the extra colors in the image. Gif format also compresses files but during compression it looses many...

Continue Reading...

How to use Business cards for loan officers as a Mortgage Marketing Tool

Oct 30, 2018

Business cards for loan officers is one of the most important, cost-effective and versatile marketing tools to have. Because they're inexpensive, easy to carry with you and easy to get in front of people. Especially for businesses just starting out.

However, your card needs to make a great impression. A well-designed business card can effectively promote your business, but there's a good chance that if your card looks unprofessional, it may be thrown in the dustbin or just lie in a drawer, collecting dust. Your business card needs to tell people what you and your business is about, instead of only telling people who you are and where to contact you.

Planning, designing and having your cards printed.

For your business card to be the marketing tool it should be, there are a few things you must take into consideration when planning and designing your cards.

Get professional quality business cards printed for you. Sure, you could print them on your laser jet and cut them with scissors....

Continue Reading...

10 facts on why mortgage loan officers need to have a business website

Oct 24, 2018

According to LSA’s (Local Search Association) April 2017 report, “The Digital Consumer Study,” websites were the second most-used media to find local businesses, after Google Search.

Mortgage borrowers use websites to find or engage with mortgage companies and loan officers 63 percent of the time.

10 Reasons Why Your Mortgage Business Needs a Website?

1. Your Clients expect it.
6 out of 10 clients expect loan officers to provide online information about their experience, programs, qualifications, ..etc

2. It provides social proof
90% of clients claim that online reviews influence their buying decisions.

3. You control the narrative
It’s true that you cannot control what others say about you on social media channels, but you can control public perception by creating your own story via a business website.

4. 24/7 working, while you are sleeping
Your website is open 24/7/365. Clients are now looking for convenient ways to search for mortgage programs, home loan...

Continue Reading...

Free Marketing ideas for mortgage loan officers | Mortgage Marketing

Oct 24, 2018

Free Mortgage Marketing Ideas

Considering the current state of the economy, mortgage brokers have to work harder than ever before to earn a living. Unlike during housing booms when buyers are flooding the market, these tighter economic times have caused mortgage brokers to have to get more creative to compete for the limited number of buyers in the market for a new home. These mortgage marketing ideas will help you to edge out the competition for new clients.

Create a Useful Website

There are many free platforms that you can use easily to build a simple website to promote yourself and your business here are a few:

All mortgage brokers should understand the power of the Internet. Unlike years ago when prospective homeowners thumbed through a telephone book or visited banks in person looking for a lender, these days those in need of a mortgage turn to the Internet to find a lender. This means, if you do not already have an...

Continue Reading...

When should I ask a borrower for a customer review on a home loan

Oct 18, 2018

Loan Officer Reviews

Customer reviews can be a vital tool for attracting new customers, and evaluating your performance to determine areas that might need improvement. The reviews is an effective sales tool because it serves as a powerful form of social proof. If you were on the fence about purchasing a product, wouldn't you appreciate hearing a number of positive (or negative) testimonials about that product from real people/your peers who were once in your same position?

Showcasing a number of immaculate testimonials on your sales page or your social media, Google My Business and Yelp, assuage your customer of any doubts which they have about your service.

But besides the obvious reasons of the positive impact of getting reviews from your satisfied customers, reviews can easily generate you new business by increasing your ranking on Google and yelp as the accounts with more positive reviews will rank higher on the search engines.

The absolute best time to ask for a review for your...

Continue Reading...

Why Buffer is essential for Loan Officer Social Media Management

Oct 18, 2018

Buffer for Loan Officers

Loan Officers often complain about the lack the time in managing their social media accounts. While some resort to outsourcing this task, the others don't feel comfortable enough letting somebody else do this work for them.

To those who still want to have a hand on sharing their experiences and updating their different social media sites, there's great news for you. Now you don't need to be totally hands on in updating your Facebook, instagram, Twitter and all your other accounts because you can get help from a new application.

This app is called Buffer. What it does is schedule the content you'd like to share according to the time you want them to go out on the different sites. The team behind the app said their goal is to make life easier for people and help them make an authentic and honest appearance on social media.

What is Buffer?

The Buffer app is free to use but those who would like to manage more than three social media accounts need to upgrade to...

Continue Reading...

Mortgage Marketing FSBOs for loan officers

Oct 18, 2018

For Sale by Owner for Loan Officers

Working with a FSBO seller can be very rewarding yet once we are done with that listing we need and want more FSBO sellers to work with. You can turn every FSBO seller into more closed transactions by following several repeatable steps on each and every transaction that will uncover more FSBO sellers as well as bring you buyers for your other properties.

More FSBO Listings By Helping One FSBO Seller

Often it is one piece of valuable information that is shared with a seller or buyer that puts them over the edge in deciding to work with you. One of the most powerful ways to get more FSBO listings very quickly is from taking just 1 FSBO listing. If worked correctly 1 FSBO listing can turn into 5 or more FSBO listings very quickly.
This can be done by making sure to share the experience with as many people as possible. Some immediate ways to pick up FSBO inventory is by taking the following actions:

Calling all of your current FSBO prospects and...

Continue Reading...

Mortgage Marketing with LinkedIn for loan officers | Free Ebook

Oct 08, 2018

When it comes to the various social networks, the pros and cons of these marketing strategies need to be weighed out to determine whether or not they are worth your time and effort. This is true of your LinkedIn marketing strategies as well. In truth, it depends on how much you really know about LinkedIn, whether you really know how to use LinkedIn, and whether or not you take advantage of all it can offer your business.

For many loan officers, the downside of joining LinkedIn is all of the emails that get sent to you once you set up an account. You may get one that says someone you know has gotten a job and you should congratulate them or you may get one that says someone wants to become part of your network. While some may consider them a nuisance, you need to consider the obvious. These emails may seem bothersome, but what if you learned better LinkedIn marketing strategies?

One of the best LinkedIn tips is to take advantage of how well it can help you to determine your real...

Continue Reading...

Should I have a website as a loan officer and will it work

Oct 08, 2018

Why Every Loan Officer Need A Website

If you take a poll of online users, they are likely to agree that every loan officer needs a website. Take a poll of loan officers or mortgage companies, however, and only about 50 percent seem to agree. In fact, half of all loan officers do not have a website, and the owners of those LO’s have no idea how many clients they lose because of it.

Home loan clients don't look for mortgage companies and loan officers in phone books or newspapers anymore. Believe it or not, more than 90 percent of mortgage searches are online.

Ever wondered whether you need a website? Well, the answer is, yes! If you are a loan officer, you definitely need a website.

The best thing to have happened to the world is the advancement of Internet in the past decade. Internet has grown immensely with people all over the world selling just about anything online. Everyday numerous people are purchasing various things online, so why should you miss such a great...

Continue Reading...

Should i get coach or mentor as a loan officer to help increase my business

Oct 01, 2018

Loan Officer Mentor

Most of us can think of people in our lives, with more experience than ourselves who have supplied information, offered advice, presented a challenge, initiated friendship, or simply expressed an interest in our development as a person. If we think long enough most of us must admit we have had mentors even though we may not have called it 'mentoring' at the time. Very often our first mentor was our parents or other relative who taught and demonstrated for us some essential knowledge or understanding that we needed.

The term "mentor" has its origin in Homer's Odyssey when a man named Mentor was entrusted with the education of the son of Odysseus. In modern times, mentoring is associated with a variety of activities including teaching, counseling, sponsoring, role modeling, job shadowing, academic and career guidance, and networking. Mentors can be helpful in just about any areas of your personal development. However, this is especially true when it comes to...

Continue Reading...
Close

50% Complete

Two Step