How to maximize your Loan Officer email signature line

Aug 07, 2019

Loan Officers spend lots of time putting together the perfect email to their mortgage clients, business partners and other potential customers. You can't just end it with a "~" and your name. well, you could, but it wouldn't be advised. Your email deserves a finishing touch--something with as much thought as the content you so carefully crafted.

If you already using an email signature you may want to ask yourself, How well is my email signature working for me? For most people who use email, an email signature is just a basic contact information signature file that they append to their emails without giving it much thought, if they choose to use an email signature at all. However, for professional loan officers, an email signature can be the least expensive yet most effective tool in your online business marketing toolkit. Why? Because it enables you to promote yourself and your mortgage business without any blatant advertising. It's like sending a business card with a call to action...

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Ep #35: Do not wait for things to happen, make things happen

Aug 06, 2019

Be an action taken loan officer to generate business, if you wait for things to happen, you are going to wait for a very long time. Work your database for new business on refinances and purchases. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10

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Ep #34: Do Not Sweat the Small Stuff as a Loan Officer

Jul 31, 2019

The more you generate the less you tolerate. Need to have an active and moving pipeline that the small stuff will not affect your business or attitude. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD1

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Are you asking for referrals as a Mortgage Loan Officer

Jul 25, 2019

What exactly is a referral system? Do you need one as a loan officer? More importantly, do you already have one? A good definition for referral marketing follows:

Referral Mortgage Marketing: Acquiring new clients who are suggested or referred to you by existing clients, business partners or personal network.

To design a great referral mortgage marketing strategy and system for your mortgage business, start by answering a few basic questions.

  • How can you provide incentives for your clients to give you a referral?
  • What offers and rewards will excite them?
  • How will you keep track of referrals?
  • How will you approach a referred prospect?

Sometimes loan officers talk about word-of-mouth as a source of business. You need to be careful to understand that referral marketing and word-of-mouth are not the same thing. Word-of-mouth referrals are typically left up to the client. The loan officer has very little if any control over when or even if any of his clients make a recommendation for...

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Ep #33: Do Not Pass Up Low Hanging Business

Jul 23, 2019

Want Some Low Hanging Business as a Mortgage Loan Officer? Here is the link for the FHA UFMIP Chart. Do not pass up on the low hanging fruit with the refinance market as a Loan Officer. Here is a link for a discount on LionDesk  http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD1

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Ep #32: Want More Leads and Close More Loans

Jul 16, 2019

Want More Leads and Close More Loans as a Mortgage Loan Officer? Then deliver great customer service and communication. Here is another great Podcast to listen to https://www.podbean.com/eu/pb-qnx3d-b2b648. Here is a link for a discount on LionDesk  http://www.liondesk.com/freetrial_referral#_l_o76y and here is a Link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10

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6 Free Mortgage Marketing Ideas for Loan Officers

Jul 10, 2019

Mortgage marketing is about understanding your clients' needs and putting together and implementing a plan that encompasses those needs, how to satisfy them and help you build your mortgage business as a loan officer. The following represents a list of six free marketing ideas for you to use to better understand client needs and ways to satisfy those needs. They have been compiled from various sources and are not listed in any particular order.

It's what will work for you that counts and remember the top 5 "rules" of marketing:

  • Never let a day pass without engaging in at least one marketing activity.
  • Clients buy for their reasons not yours. Find out their reasons to buy what you're selling!
  • Focus all marketing materials on "what's in it" for the client.
  • No one has ever found success by doing nothing.
  • Get a mentor.

1) Make it a BIG deal!

There’s no need to be shy in this business. When you accomplish something for a client, don’t hesitate to brag about it. In mortgage...

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Ep #30: Stop Stalling and Get Doing

Jun 27, 2019

Why are you stalling as a mortgage loan officer to implement tactics that will drive more business? Stop getting sucked in time-consuming projects. Start with ideas that you know how to deploy right away. Here is a podcast about database https://www.podbean.com/eu/pb-5essk-b49dbe. Link for a discount on LionDesk  http://www.liondesk.com/freetrial_referral#_l_o76y and here is a Link toPipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10 $10 off for the first month.

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Thank you cards are still important to a Mortgage Loan Officer as a marketing tool

Jun 19, 2019

Loan Officer's Thank you Card

Thank you notes are a little-used powerful tool in your mortgage marketing toolbox. Their benefits are staggering. And your clients ARE NOT where the maximum power of these little pieces of dynamite should be used. A handwritten thank you note to all your clients after the job is complete is absolutely necessary. Most loan officers will do this for a while but then stop. A professional never stops sending his clients thank you notes.

These little notes are powerful relationship-builders. When is the last time you received a handwritten thank you note from anyone you ever purchased any product or service from?

These thank you notes can also build your future mortgage business...

Every single time you meet someone new and get their contact information they should receive a thank you note from you. Every time you meet new people and collect a business card at a networking function, a business meeting, a training session, a ballgame, a dinner, a party, on...

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