Ep #44: Are you making yourself relevant to your borrowers?

Nov 05, 2019

Are you making yourself relevant as a mortgage loan officer to your borrowers? listen to Ep #43 for touchpoints. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.

affiliate_250.jpg

Continue Reading...

Why having a mortgage website is important for a loan officer

Oct 31, 2019

There was so much content that users found it difficult to actually sift the pearls of wisdom that they wanted from a general morass of sometimes conflicting information, to find something that was reliable, interesting, relevant to why they were searching, and that they did not know already. Why would you be searching otherwise? The technology giants of the internet began to see their business at risk if no-one saw the value of the good content out there because no-one could ever find it. So, search tools changed, and continue to evolve still, to help people find fresh, relevant and interesting content. And they began to provide data that allowed people to understand what was going on around the internet, to help them find their way to the content they needed - the advent of Google Analytics. Moreover, it was made free to keep people using it.

The internet shifted from a one-way, out-bound mechanism, to become a two-way communications medium. Users were not content to simply...

Continue Reading...

Ep #43: How Can a Mortgage Loan Officer Advertise for Free to Generate Leads

Oct 27, 2019

There are many free marketing avenues that mortgage loan officers can explore that will not cost a dime to market on. This week's Podcast will explore many of these avenues. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.

affiliate_250.jpg

Continue Reading...

Free CRM system for loan officers (MailChimp) - Mortgage Marketing

Oct 23, 2019

Email proves an extremely efficient mortgage marketing channel for loan officers when done well. It's very affordable and I believe that anyone can create successful campaigns when equipped with the right advice, which is why it's ideal for loan officers.

Email gives you a chance to really engage with your audience, nurture your leads and ultimately turn them into clients. You can also automate all your campaigns, which means you won't need to spend hours each day working on them, giving you more time to devote to other areas of your business.

MailChimp is the easiest way to create and send professionally functional and aesthetically appealing business emails. It organizes and manages subscriptions as well as tracks and evaluates the performance of email marketing campaigns. By using latest analysis techniques like A/B split testing, segmentations and return on investment (ROI) tracking, MailChimp produces the most accurate and instant results out of business email marketing. On top...

Continue Reading...

Ep #42: Free Marketing Strategies for Mortgage Loan Officers

Oct 21, 2019

Touch Points with your database is key for repeat and referral business as a mortgage loan officer. Here is the link to download the 3 closing form letters https://www.mortgagemarketingpros.com/pl/116982  Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.

Continue Reading...

Where can I promote my mortgage services as a loan officer for free

Oct 16, 2019

As a loan officer there are many ways that you can do to promote your mortgage business for free or at low cost. There are some creative and lower cost ways to promote your mortgage business that even work when the economy struggles. Perhaps your mortgage business will find a few of these alternative suggestions useful, especially, if you find something interesting AND THEN go out and try it!

1. Business Partnerships - Cross Mailings
Find other complimentary businesses that have mailing or contact lists that you can "Trade." If you are not in direct competition, you may be able to offer your list to another company for the use of their client list. This is easier said than done, in the beginning. But a win-win situation can have mutual benefits over time.

Sometimes a more gentle way to begin this courtship of someone else's list is to allow them to contribute information or an ad in your newsletter in exchange for having your information go out to their newsletter list. Obviously,...

Continue Reading...

Ep #41: Have You Worked the FSBO Avenue?

Oct 15, 2019

For Sale By Owner's (FSBOs) are not just for Real Agents to call, Mortgage Loan Officer can assist the homeowner by marketing their property to attract buyers. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.

Continue Reading...

How do I market myself as a mortgage loan officer for free

Oct 09, 2019

As a loan officer to generate free leads is or can be the life force of your mortgage business. When you understand how to generate free mortgage leads then you are in position to always have an audience and in this case it would be a laser targeted audience.

It is quite possible to get free leads for life. There are several systems that generate free leads and they can also provide a good return on investments. Learning how to generate free prospective customers is one of the most important skills for any businessman. Knowing how to generate leads that are absolutely free can provide several benefits to any business. Not only would you have access to a good number of quality leads, but you would also be able to save a considerable amount of money which can be invested in other productive venues.

A Powerful Way of Generating Free Mortgage Leads

Among the several methods that are available for generating free prospective customers is using article marketing. Article marketing is a...

Continue Reading...

How to generate mortgage leads for free as a loan officer

Oct 02, 2019

Free Lead Generation Ideas for Mortgage Loan Officers

Many loan officers are overwhelmed when they look into mortgage as a possible income stream. Aside from the nervousness hesitation to learn all these new loan programs, there is an obstacle before they are even able to get a client qualified. That obstacle is in the pursuit of actually finding mortgage leads.

Mortgage leads are the bread and butter of any successful mortgage loan officer.

Lead generation is your answer. For the next few minutes, you will discover some incredible ways to pull in those mortgage leads. You will discover the trade secrets of a 20+ year internet marketing veteran that just so happens to be a mortgage loan officer. Let's get started!

Do you find clients, or do clients find you?

There are many methods loan officers use to reach mortgage leads. Many of them require you to reach out to them. Others will allow them to reach out to you. I am a huge fan of having the lead contact me. Why? Because if they...

Continue Reading...

Ep# 40: Another Free Marketing Avenue for Mortgage Loan Officers

Sep 29, 2019

Podcast channel is another free marketing avenue that loan officers should be doing. Not many loan officers are utilizing this social media to market their business. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.

Continue Reading...
Close

50% Complete

Two Step