Why Loan Officers Need to Create Videos for their Mortgage Marketing

Jan 09, 2018
 

Videos rank on the first page of Google, this is why Mortgage Loan Officers need to add Videos to their marketing plan. Creating videos work with all avenues of marketing.

By creating a video the loan officer can add that video to YouTube, Vimeo, a Blog Post and all the social media sites like Facebook, Twitter, Instagram, LinkedIn, ActiveRain, Google Plus Business Page and Tumblr.

Click on the image below to download a free checklist to work off with.

With that one video, you can create many purposes to market your video across many medias. All you need is your cell phone and you can create a video quick and easy.

The video does not have to be that long, a good recording time frame is 3 to 5 minutes. Create a video that you know the product like a loan program, how the loan process work, how long it takes to buy a house, the possibilities are endless on what kind of an informative video you can produce.

Videos also rank very well on Google, since Google owns YouTube. Your...

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The Top 4 Loan Officer Marketing Tools

Jan 05, 2018

In this day and age, the ineffectiveness of old school loan officer marketing tools and tactics, such as making cold calls, is becoming clearer by the second.  Sure, cold calling might be a decent starting point for your business to gain some traction, but they are by no means a sustainable practice.  That’s why Mortgage Marketing Pros wants to tell you what the top 4 loan office marketing tools going into the new year.  The first thing you might notice about this list is that it revolves around online marketing.  That wasn’t a deliberate choice, but rather an observation made after compiling this list.  Not only does this show the overall effectiveness of general  online marketing, but it also tells us that most mortgage business is currently being conducted over the internet.  It is therefore vital that your company has a functional website that potential customers will find easy to navigate and use.  Becoming even just the slightest bit...

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5 Mortgage Marketing Tips for Loan Officers

Dec 12, 2017

Regardless of what size your business is, there’s always room to expand and grow your clientele.  That’s why Mortgage Marketing Pros is providing this list of mortgage tips for loan officers.  We know that it’s easy to feel like you’re out of marketing resources and ideas.  However, there are always new marketing channels for you to explore.  You’ve just got to cast your fishing rod out there and see where you can reel in the most customers from.  For some, social media might be a tool that is being completely overlooked, while for others, establishing connections of trust between potential customers can be an indispensable tool.  The following five tips can help you connect with more potential customers and ultimately close more deals.  Let’s get started!

1. Current Customers are Your Best Marketing Channels


It may come as a surprise, but your current customers are actually some of your best ways to connect with...

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