Defining your target market is critical if you plan on any measure of success in your mortgage business. A solid foundation for your business requires that one of the first things - if not THE first thing you need to do is to - DEFINE YOUR TARGET MARKET! In laymen's terms, that means you need to figure out who your typical customer is, and design your marketing to reach those people. If you fail to do so, you're marketing efforts will be like tumbleweeds - rolling around aimlessly in whatever direction the wind blows them.
Whether your target market is homeowners who are looking to refinance their property or a new loan borrower who is looking to purchase a home, online marketing is one of the most effective ways of marketing. There are several strategies that big mortgage companies use to market their business online, most of which are very expensive considering the amount of competition in the mortgage industry online.
But the good...
It's clear that social media has grown dramatically over the last few years and that with more than 800 million active users, the number of Facebook users is easily more than twice the size of the entire population of the United States!
Its growth has been astronomical and today, millions of people are posting more personal and business information online than ever before. It's happening at lightning speed with thousands of posts, tweets and uploads occurring every hour.
There are hundreds of social networks online and quite a few huge social networks like Facebook, Twitter, Linkedin Instagram, Snapchat, Google+ and more. Social media sites are where your future clients are today. We all understand the power of social networks, but which ones are ideal for a loan officers marketing campaign?
Before we answer this question let us give you a few facts about the top social networks and that by itself my answer your question of what are the best social networks for loan officer...
YouTube Marketing for loan officers has become an essential part of any successful network or online mortgage marketing strategy. YouTube, according to Alexa analytics data is the number three most visited website in the world, ranking after Facebook and Google. YouTube is also owned by Google, the most valuable search engine in the world, which is one indicator that google gives videos published on youtube that are optimized huge credit in terms of search engine optimization.
YouTube is not only the 2nd Largest Search Engine after Google, It gets the Second Largest Amount of Traffic, in both cases the number one spot goes to its parent, Google. Alexa reports that each visitor spends an average of 24.02 minutes per day searching or just browsing YouTube. Many network marketers have experienced significant breakthrough in their business using video marketing on YouTube or on any other video sharing site.
Video marketing is perfect for building trust, and...
The Refinance market is downsizing and there seems to be a lack of affordable housing. Many long programs are changing the guidelines for lending. Government and government sponsored programs including GSEs loans are still the main loans for many borrowers. It is important to keep up with the changes that are being made to these programs. There are changes and new regulations being made to these programs all the time. It is important to stay on top of them for changes in the qualifications for the borrowers and to make sure that they qualify for the loan.
There are new lending guidelines developed by the Federal Housing Administration (FHA), the U.S. Department of Agriculture(USDA, The U.S. Department of Veteran Affairs, and other programs that include loans offered by Fannie Mae and Freddie Mac. One of the ways to keep up with these changes is to sign up for their newsletters. This will allow you t see the changes in a timely manner and will make sure you get...
As a loan officer in the mortgage industry, social media marketing should be on the top of your list in terms of ways to promote your business online. Today’s customs are very tech savvy, and they are all on social media, Facebook, Twitter, Instagram, Linkedin, YouTube, …etc. Besides the fact that you can generate leads through a well planned social media marketing campaign, Google gives a huge credit to websites that have social media accounts that are active in terms of google search ranking, so either way you look at it, social media is crucial for any marketing efforts.
That's why we are here to offer you some helpful mortgage social media marketing tips that are designed to make life easier. While the idea of a loan officer or a loan providing outlet using mortgage social media marketing may seem strange to some, it is the new way of the world and you will need to get on board or get left behind, so be sure to read on and learn more....
Now a days there are tons of mortgage programs available from many lenders, and it’s hard to keep up with every program guidelines, requirements, restrictions, ..etc. As a loan officer you are not expected to be aware of every underwriting guideline there is for every program, but at least for the most popular mortgage programs available, as a loan officer you should have a pretty good idea about the general guidelines and qualification requirements.
The loan underwriter is responsible for analyzing your clients risk to determine if the terms of their loan are acceptable. The underwriter will investigate to make sure your client’s application and documentation are truthful and they will double-check you have described your finances accurately.
Mortgage underwriting standards have become more stringent in the last few years. This requires mortgage underwriters to look closely at the applicant’s employment and financial history before approving a...
It can be easy for a loan officer to fall into a routine and get comfortable with the way things are. If your mortgage business is OK and you are paying your bills, Why change? As a matter of fact, comfort zone can be your worst enemy, because even if you are doing good in your mortgage business now, history taught us that nothing stays the same, any small change in the economy can effect your business, also there are new loan officers joining the mortgage industry every day, so staying put, means that you are going backwards.
Pushing yourself to expand your horizons and get a little better each day is essential to growth, by striving to learn new things in improve with every aspect of your business, you will be creating a new comfort zone like no other, which is to be only comfortable when you are moving forward.
Pushing yourself beyond your comfort zone doesn’t have to be extreme, like taking on a new mortgage marketing strategy that you’re...
One of the main reasons Loan Officers fail in their effort to generate business in the mortgage industry is that they try to do everything at once, the problem is when they see other successful loan officers targeting certain niches and they try to copy each niche and each loan officer style. For one what might work for you may not work for someone else and vice versa, what could be a great marketing strategy for one loan officer may not work for you, there are many variables like that effect it, like experience, market, available programs, …etc
It even gets harder when you try to do market yourself in so many different ways, because first you will never be great in everything, and second its very hard to measure the outcome of a marketing campaign when you are doing several at the same time therefore it makes it impossible to make the necessary adjustments in optimizing the campaign to ensure the maximum results.
“A Jack of...
Why Market to Renters
Here are the top 10 reasons to focus on Renters:
1) Rent Increases, just getting too expensive to continue renting
2) Job relocation to a new city or area
3) Wish to move to a different area to be closer to their job, family, friends, school, hospital, etc
4) Issues with management, neighbor or neighbors; loud neighbor(s) moved in, dogs continuously barking, no parking, etc
5) Need more space, outgrown space with a new addition to the family
6) Divorce or getting married, downsizing or increasing family size
7) Becomes a homebuyer's market, realizing it is the right time to buy and own real estate
8) Maintenance issues, the property always needing maintenance with bugs, water leak, needing updated carpet or paint
9) Need less space, their current residence is too...
Many loan officers fail in achieving their mortgage marketing goals, even when they take the time to think about their goals and write it down. There are many reason why you may not be able to achieve your goals. Your goals may be too big to achieve, especially when personal issues sidetrack you, or maybe you’re just switching mortgage companies.
Challenging yourself to grow on a daily basis requires setting goals that are meaningful to you . When setting up your mortgage goals you need to think of how defined, measurable, attainable, relevant, and time-specific they are. Rather than maintaining the bird’s eye view of what you want to accomplish, break it down into the smallest, most manageable steps you can.
Setting and achieving goals isn’t about knowing how you’ll get to the end-result, but rather understanding the incremental steps needed to edge you closer to it. Having goals that are too big and hard to...