Considering the current state of the economy, mortgage brokers have to work harder than ever before to earn a living. Unlike during housing booms when buyers are flooding the market, these tighter economic times have caused mortgage brokers to have to get more creative to compete for the limited number of buyers in the market for a new home. These mortgage marketing ideas will help you to edge out the competition for new clients.
Create a Useful Website
There are many free platforms that you can use easily to build a simple website to promote yourself and your business here are a few:
All mortgage brokers should understand the power of the Internet. Unlike years ago when prospective homeowners thumbed through a telephone book or visited banks in person looking for a lender, these days those in need of a mortgage turn to the Internet to find a lender. This means, if you do not already have an...
Customer reviews can be a vital tool for attracting new customers, and evaluating your performance to determine areas that might need improvement. The reviews is an effective sales tool because it serves as a powerful form of social proof. If you were on the fence about purchasing a product, wouldn't you appreciate hearing a number of positive (or negative) testimonials about that product from real people/your peers who were once in your same position?
Showcasing a number of immaculate testimonials on your sales page or your social media, Google My Business and Yelp, assuage your customer of any doubts which they have about your service.
But besides the obvious reasons of the positive impact of getting reviews from your satisfied customers, reviews can easily generate you new business by increasing your ranking on Google and yelp as the accounts with more positive reviews will rank higher on the search engines.
The absolute best time to ask for a review for your...
Loan Officers often complain about the lack the time in managing their social media accounts. While some resort to outsourcing this task, the others don't feel comfortable enough letting somebody else do this work for them.
To those who still want to have a hand on sharing their experiences and updating their different social media sites, there's great news for you. Now you don't need to be totally hands on in updating your Facebook, instagram, Twitter and all your other accounts because you can get help from a new application.
This app is called Buffer. What it does is schedule the content you'd like to share according to the time you want them to go out on the different sites. The team behind the app said their goal is to make life easier for people and help them make an authentic and honest appearance on social media.
The Buffer app is free to use but those who would like to manage more than three social media accounts need to upgrade to...
Working with a FSBO seller can be very rewarding yet once we are done with that listing we need and want more FSBO sellers to work with. You can turn every FSBO seller into more closed transactions by following several repeatable steps on each and every transaction that will uncover more FSBO sellers as well as bring you buyers for your other properties.
Often it is one piece of valuable information that is shared with a seller or buyer that puts them over the edge in deciding to work with you. One of the most powerful ways to get more FSBO listings very quickly is from taking just 1 FSBO listing. If worked correctly 1 FSBO listing can turn into 5 or more FSBO listings very quickly.
This can be done by making sure to share the experience with as many people as possible. Some immediate ways to pick up FSBO inventory is by taking the following actions:
Calling all of your current FSBO prospects and...
When it comes to the various social networks, the pros and cons of these marketing strategies need to be weighed out to determine whether or not they are worth your time and effort. This is true of your LinkedIn marketing strategies as well. In truth, it depends on how much you really know about LinkedIn, whether you really know how to use LinkedIn, and whether or not you take advantage of all it can offer your business.
For many loan officers, the downside of joining LinkedIn is all of the emails that get sent to you once you set up an account. You may get one that says someone you know has gotten a job and you should congratulate them or you may get one that says someone wants to become part of your network. While some may consider them a nuisance, you need to consider the obvious. These emails may seem bothersome, but what if you learned better LinkedIn marketing strategies?
One of the best LinkedIn tips is to take advantage of how well it can help you to determine your real...
If you take a poll of online users, they are likely to agree that every loan officer needs a website. Take a poll of loan officers or mortgage companies, however, and only about 50 percent seem to agree. In fact, half of all loan officers do not have a website, and the owners of those LO’s have no idea how many clients they lose because of it.
Home loan clients don't look for mortgage companies and loan officers in phone books or newspapers anymore. Believe it or not, more than 90 percent of mortgage searches are online.
Ever wondered whether you need a website? Well, the answer is, yes! If you are a loan officer, you definitely need a website.
The best thing to have happened to the world is the advancement of Internet in the past decade. Internet has grown immensely with people all over the world selling just about anything online. Everyday numerous people are purchasing various things online, so why should you miss such a great...
Most of us can think of people in our lives, with more experience than ourselves who have supplied information, offered advice, presented a challenge, initiated friendship, or simply expressed an interest in our development as a person. If we think long enough most of us must admit we have had mentors even though we may not have called it 'mentoring' at the time. Very often our first mentor was our parents or other relative who taught and demonstrated for us some essential knowledge or understanding that we needed.
The term "mentor" has its origin in Homer's Odyssey when a man named Mentor was entrusted with the education of the son of Odysseus. In modern times, mentoring is associated with a variety of activities including teaching, counseling, sponsoring, role modeling, job shadowing, academic and career guidance, and networking. Mentors can be helpful in just about any areas of your personal development. However, this is especially true when it comes to...
If you have never had the opportunity to speak with a FSBO seller as a loan officer let me be the first to tell you they are real people, they have a problem even if they don't know it yet, & they don't hate you or hate real estate agents, they just simple don’t see the value you can offer them yet.
FSBO sellers need to sell their home and they have decided to give it a go themselves to save money because they feel that is the best thing for them. In order to find out if they are worth your time and investment to list their home speaking with them and finding out their motivation and desires, along with the real estate knowledge, is a great way to get to the bottom of things.
Speaking with a FSBO seller is not as scary as one might think and there are a few critical pieces that one should remember prior to beginning a conversation with a FSBO. These items are:
Every loan officer’s websites or landing page number one goal is to show up in the first page of Google’s search results for the services he/she provides in their area. Blogging is one of the best methods used to rank high in Google search results, its also a free way, but before we go further in explaining how to use a blog to your mortgage marketing advantage, lets get to know blogging a little more.
A mortgage blog is a type of website where the content is presented in a reverse chronological order (newer content appear first). Blog content are often referred to as entries or “blog posts”. Blogs are typically run by an individual (loan officer) or a small group of people (mortgage teams, or companies) to present information in a conversational style. However now there are tons of corporate blogs that produce tons of informational and thought-leadership style content.
Your mortgage articles are...
FSBO sellers will reject you whether you are a Real Estate Agent or a Loan Officer. Remember, they would prefer not to use your services. But if you maintain a steady, professional relationship, offering help and staying in contact for four to five weeks, you will usually be able to win an interview, which will help you in generating buyer leads by helping the FSBO seller sell his house.
Increase FSBO Odds of success
FSBOs fundamentally turn into a game of lead follow-up. You need to personally and regularly contact your FSBO leads to discover their motivation and qualifications, book a face-to-face meeting, disqualify prospects as necessary, provide regular service and communication, and schedule a presentation...