How to harness the full potential of an outgoing email

Emails carry an immense amount of power with utilizing them correctly as a Mortgage Loan Officer. Every time you send an email to update your home buyer or real estate agent, know that you’re not harnessing its full potential. Emails have the potential of being used as marketing tools and not just for communication mediums. You can easily seize this opportunity as long as long you have your signature line which entails your name, address, title, contact numbers, company name, your website and the NMLS number.

How do you do it? Well, begin by putting your email to use and creating hyperlinks of your name, address, the name of your company and your website. Better yet, you can expand the sphere and create hyperlinks of some of the aforementioned items using your company’s email to let the receiver know about special niche loan programs your company offers. Create hyperlinks of any URLs of interest to direct your email...

Mortgage Loan Officer should not discount the power of a free site like Craigslist to help promote their mortgage services to a local market.

It’s quite true that many people these days are overlooking the effectiveness of promoting their Mortgage Services on Craigslist and this could be a big mistake. Why? Well, because Craigslist has been ranked #15 of the 50 most dominant websites online today by Alexa. In fact, according to Alexa, Craigslist even outranks the online big boys like Apple, Bing, CNN, PayPal, Pinterest, Wal-Mart, and Yelp. 

Mortgage Marketing Pros is an affordable monthly membership to assist mortgage loan officers on how to market and dominate their local market to attract borrowers looking for a mortgage professional to help them buy or refinance a house.

So, using Craigslist’s authoritative power for marketing your mortgage programs is a really smart move for a loan officer. And, two of its major benefits include easy set-up and the fact that...

Although refinance customers don’t often come to us in steady streams, they can be instrumental in getting quick closings.  That’s why it’s important to figure out the best way to generate consistent refinancing business.  In this day and age, it seems like we are being told every few months that there’s a new magic marketing channel, that is sure to boost your customer base.  Whether it be a social media trend like Instagram, pay-per-click ads, or any other online marketing fad, chances are, it will take time and proficiency to learn and it might even fade away within the next few months.  The obvious solution, then, is to utilize a marketing tactic that is timeless and always relevant.  However, a tactic like cold calling has been proven to be timeless, but is still not a marketing favorite because of its overall inefficiency.  After all, who wants to spend all day making cold calls anymore, just to see minimal results?...

Find the Formula for Success For-sale-by-owner homes is a quick, inexpensive way to attract new business for mortgage loan officers.

The mortgage industry is a delicate science. Finding the right mix of products, clients, lenders and referral partners is never easy — and it’s arguably never been tougher than in today’s environment of constant regulatory change.

That’s why, when you find something that can make the science a little easier, you should run with it. With just a little effort, originators can add one of those special ingredients that puts their formula for success over the top — the for-sale-by-owner niche. 

Being a mortgage professional in today’s constantly changing lending environment is challenging, to say the least. Originators often waste much of their valuable time and attention putting out fires, keeping up with regulations or chasing conditions on their files, when they could spend that time prospecting for new leads...

These days, with extensive and detailed internet marketing campaigns and some of the most accessible graphic design tools to date, it is becoming increasingly more difficult for your advertisements to stand out.  Additionally, many mortgage broker marketing flyers look extremely similar, especially with the widespread use of free templates, which makes it even easier for your advertisement to be lost in a vast sea of lookalike flyers.  That’s why Mortgage Marketing Pros is providing you with these tips to improve your mortgage broker marketing flyers: we want to help you create unique and memorable flyers that will ultimately bring you more business.  The following tips range from very general rules of thumb to more minute observations, which will help guide you through the thought processes behind basic graphic design and paper marketing skills.  Although it is true that most of your successful marketing campaigns will be conducted online, there is no...

Videos rank on the first page of Google, this is why Mortgage Loan Officers need to add Videos to their marketing plan. Creating videos work with all avenues of marketing.

By creating a video the loan officer can add that video to YouTube, Vimeo, a Blog Post and all the social media sites like Facebook, Twitter, Instagram, LinkedIn, ActiveRain, Google Plus Business Page and Tumblr.

Click on the image below to download a free checklist to work off with.

With that one video, you can create many purposes to market your video across many medias. All you need is your cell phone and you can create a video quick and easy.

The video does not have to be that long, a good recording time frame is 3 to 5 minutes. Create a video that you know the product like a loan program, how the loan process work, how long it takes to buy a house, the possibilities are endless on what kind of an informative video you can produce.

Videos also rank very well on Google, since Google owns YouTube. Your...

In this day and age, the ineffectiveness of old school loan officer marketing tools and tactics, such as making cold calls, is becoming clearer by the second.  Sure, cold calling might be a decent starting point for your business to gain some traction, but they are by no means a sustainable practice.  That’s why Mortgage Marketing Pros wants to tell you what the top 4 loan office marketing tools going into the new year.  The first thing you might notice about this list is that it revolves around online marketing.  That wasn’t a deliberate choice, but rather an observation made after compiling this list.  Not only does this show the overall effectiveness of general  online marketing, but it also tells us that most mortgage business is currently being conducted over the internet.  It is therefore vital that your company has a functional website that potential customers will find easy to navigate and use.  Becoming even just the slightest bit...

Regardless of what size your business is, there’s always room to expand and grow your clientele.  That’s why Mortgage Marketing Pros is providing this list of mortgage tips for loan officers.  We know that it’s easy to feel like you’re out of marketing resources and ideas.  However, there are always new marketing channels for you to explore.  You’ve just got to cast your fishing rod out there and see where you can reel in the most customers from.  For some, social media might be a tool that is being completely overlooked, while for others, establishing connections of trust between potential customers can be an indispensable tool.  The following five tips can help you connect with more potential customers and ultimately close more deals.  Let’s get started!

1. Current Customers are Your Best Marketing Channels

It may come as a surprise, but your current customers are actually some of your best ways to connect with...