As the primary driver of clients acquisition, email marketing can yield the highest ROI of all your marketing channels. Keeping up-to-date on email marketing best practices enables you to continually improve your lead generation campaign.
We have compiled the top tips and lessons in this eBook for loan officers that would like to use email marketing in their lead generation campaign, which can work to generate client leads and business partners connections.
Email Marketing can also be used for many other purposes:
Email blasts are officially over. Knowing your audience is one of the most important pieces of data you can leverage to improve your email strategy. But understanding your audience extends beyond just simple demographics.
Do you know how your audience prefers to receive communication and when they are most likely to engage? Do they want to learn about your programs, interest rates or simple just need more information?
Most loan officers are familiar with Search Engine Optimization (SEO) on some level using the power of search engines like Google, YouTube, Yahoo or Bing to boost one's mortgage marketing campaign. But as social media grows as one of the top platforms to reach consumers, new approaches to digital marketing is becoming crucial for every mortgage loan officer to stand up and take notice.
One of the top strategies used to maximize your results online is Social Media reach is by optimizing your social profile.
Social Media Optimization (SMO) is essentially using social media as a catalyst to grow your business with an online presence. Where some loan officers tend to just set up a profile on Instagram, Facebook, LinkedIn or Twitter without having the profile complete which will eventually hurt your brand. SMO is about strategically creating, building and maximizing your social media platform to connect...
Search engine optimization (SEO) refers to techniques that help your mortgage website rank higher in Google's organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines. SEO is part of the broader topic of Search Engine Marketing (SEM), a term used to describe all marketing strategies for search. SEM entails both organic and paid search. With paid search, you can pay to list your website on a search engine so that your website shows up when someone types in a specific keyword or phrase. Organic and paid listings both appear on the search engine, but they are displayed in different locations on the page.
In this guide you will learn how to get an email marketing campaign set up from start to finish using MailChimp as your CRM (Customer Relationship Management) system. Learn to manage your interaction with current and potential customers. You will also learn how to use data analysis to improve business relationships with customers, specifically focusing on customer retention and ultimately generating closed loans.
MailChimp is a free software system that gives you the ability to create and manage mailing lists, newsletters, automate campaigns and lead generating landing pages. Places you in the driver’s seat and lets you have full control over your email marketing efforts from beginning to end.
MailChimp is simple and easy to use where the software gives you access to an array of email marketing tools conveniently located in one place. There are several advantages that MailChimp provides over other CRM systems in the...
LionDesk is a customer relationship management service prepared and designed for real estate and mortgage professionals. Regarded as an efficient management platform, LionDesk serves as an all-in-one solution that realtors, teams, agents, brokers, and lenders can use to improve their operations, boost drip campaigns, and supercharge client interactions.
LionDesk helps users organize their leads, prospects and closed business by providing them with the opportunity to increase leads and close more deals. It also offers marketing and transaction management tools. LionDesk aids mortgage professionals by streamlining follow-up process, so you are able to spend more time communicating with your clients.
Their CRM system allow loan officers and real estate agents to manage clients by assigning each new client to a specific team member, and prioritize to determine who to contact next. Loan Officers can also track emails, phone calls, and other...
As a loan officer who has built a successful business in large part thanks to blogging and youtube videos, I’ve seen firsthand the difference it can make in terms of search visibility, leads, and sales. I’m a huge advocate of investing heavily in a content publication strategy, and that strategy begins with the company blog.
WordPress is open source software you can use to create your own mortgage website, blog, or even an application. Since it was first released in 2003, WordPress has matured into a highly flexible “content management system,” or CMS (Content Management System). And today, it powers more than 27% of the entire web—including some of the most popular websites you’ve probably heard of.
WordPress enables you to build and manage your own full-featured website using just your web browser—without having to learn how to code. In fact, if you’ve ever used a text...
One of the main elements that can enrich your content whether its a blog article, newsletter or social media posts are images, and sometimes you find the perfect image but you are not happy with its background, maybe because its irrelevant to your content, or maybe you just want to use a different background to make it more authentic and appealing.
Cutting out the background from an image can be time-consuming especially if there’s a lot going on with the image.
There are many software tools and applications available for background image removal. But, out of all of them Photoshop is the best and most used tool for it. But if you are not an expert in Photoshop, or you don’t want to have to pay for Photoshop, then what?
Don’t worry there are options. Here are a list of the top free tool that you can use to remove image background:
1. Gimp: This is a highly versatile program that can be used for graphics...
Canva.com is a design tool loaded with enough easy-to-use features and functionality that Loan Officers can create a variety of engaging content that can be shared and the best part is that its FREE.
Canva gives businesses, organizations, and even individual professionals with a very simple design platform that enables them to create amazing and professional quality graphic designs. This online design solution offers a throng of powerful features, including a simple drag-and-drop design tool and a vast collection of over 1 million photographs, graphics, and fonts.
There are unlimited way that you can use canva to enhance your mortgage marketing efforts as a loan officer. Here are just a few examples:
Canva offers three pricing...