Mortgage leads generation is serious business. Just how serious? Well, if you get it right you can have a successful and rewarding career in Mortgage sales and investments. Get it wrong and you could be facing yet another career change.
It begs the question. "what is the best way to generate leads?" Well, the truth of the matter is that there is no one right way.
Possible ways to generate leads include farming expired listings, Mortgage leads generation through email marketing, newsletters, direct mail campaigns, networking and on and on.
There really is no limit to the many ways you can generate leads, both buyers and sellers, and convert them to paying customers.
Lets take a closer look at three of these lead generating strategies.
Mortgage Lead Generation via Mortgage Web Site Content.
Imagine this. It's 3:00 AM and an Internet surfer has just found your web site, stays on it long enough to read 3 or 4 pages then requests via your web subscription a special report on buying a...
If you looking to purchase a product which is offered by different companies, how would you decide who to purchase it from? If you are like most of us, you would simply pick up your smartphone and read online reviews about each company and make your decision on those reviews. Well, the same goes for anybody who is possibly going to use your real estate services.
With the internet and technology making it easy and quick to access information about anybody, your potential clients will search for reviews on you. The reviews and testimonials they find online could be the difference between getting new clients, or losing them to someone else.
Get a Testimonial From Your Client After Every Closing
It is important that you obtain a testimonial after every closing if your clients are happy with your real estate services. Typically, the time of closing is a happy time for the client, and therefore, a perfect time to ask for a testimonial. It is always harder to obtain that testimonial at a...
Being that this is the Holiday season, that is not an excuse to slow down and take a break, let the other loan officers do that, but not you. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.
Grow or perish... as you well know, in mortgage business there are only two options. And while we are constantly being bombarded with the latest marketing options, gimmicks, trends and opportunities, it seems that in the current market the simplest things are often the best.
The key to generating more leads, in the current economic climate is community. Your prospects want to feel as if there is a face behind the corporation. Gone are the days of big brands and monolithic empires - community is in, and it's the perfect time for loan officers to prosper.
Get personal, get ego-centric and build your own personal brands. It's time to revel in your loan officer status - as someone famous once said (on a totally unrelated topic), "Say it loud and say it proud." Become the public face of your business, give information away, be generous, and position yourself as an expert. Then the leads will come.
1. Email Marketing
There are three vitally important aspects of email marketing.
Do NOT sound like a salesperson but more like a presenter or educator when discussing your borrower's financial needs. Today's consumer has more information to refer to than years past and so do we as mortgage loan officers. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10
Free marketing ideas for loan officers is all about understanding your clients' needs and putting together and implementing a plan that encompasses those needs, how to satisfy them and help you build your mortgage business. The following represents a list of the top 10 free mortgage marketing ideas for loan officers to use to better understand client needs and ways to satisfy those needs.
Offer An On-line Newsletter: An on-line newsletter via email is an effective low cost way to give value to people, share your knowledge, spotlight your expertise and promote your business. Don't expect immediate return on your investment. What you can expect is that people will get to know who you are and may eventually use your services. Be sure to ask first if they want to subscribe.
Write A Book: A book is one of the best ways to increase your visibility and credibility. You don't have to write a 500 page text to be an author. You can start by writing about your experience or expertise, or...
Feeling like you are in a slump with your mortgage business and looking for ways to get out of it. Take a step back and reevaluate your current situation and where you wish to be, small steps and goals will put you back on the right track again. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.
There is a ton of sales and marketing information for loan officers - what is actually worth your time and what isn't? Some of it has been junk, some of it has been recycled common sense, but some has been pure gold. What I will do today is try to boil down the key themes (that work) of sales and marketing in five easy to remember chunks.
Although the ideas discussed in this article seems to be generic, sales laws applies to any loan of sales and marketing business, whether you are a loan officer, real estate agent or an insurance agent, if you master the 5 marketing ideas below you will increase your mortgage business drastically over the next few months.
1. Scarcity Drives Demand
No this is not a lesson in economics 101, however it is a rule of economics that holds true. When things are limited or exclusive to a group of people, customers want it. It's part of the "you want what you can't have" cliche....
There is no instant business that is Free, that is where you need to have a marketing plan to allow for those seeds to grow into instant business. Or do direct mailing which is a great rate of return marketing. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.
Many loan officers forget this basic principle; When you have a blog or a website, you must blog. It is very disappointing when you like a brand, head to their blog and see that it has been months, or even a year since their last blog post. I've also seen blogs with the post date removed so they can "get away" with posting less frequently. From my perspective, no date is equivalent to an old post, but the writer is masking their lack of frequent updates. If you have a blog or call yourself a blogger, you should regularly post updates.
Regular blog posts also provide more traffic to your mortgage site - from both readers and search engines. Search engines favor websites that are more frequently updated. If you regularly provide new content, search engines will scan your website more often. The more often the bots scan your site, the more content you will have indexed, which can appears in more search results. Also, the more often your site is scanned, the sooner your posts will be...