Mortgage Marketing with yelp as a loan officer and the benefit of review


There was a time when clients reached for the Yellow Pages when they wanted to find a loan officer or a real estate agent. However, today's client probably doesn't even have a copy of the phone book; instead the majority of people now find everything they need using online resources. Combine that with the increasing number of smart phones that offer customers the ability to search the web - even when they are away from home -- the process of enhancing your online presence is even more vital to bringing customers to your business.

What is Yelp for Loan Officers?

Yelp is a popular search and social media platform that allows users to look up businesses in their area using computers and smart phones.


Every successful loan officer knows that word of mouth is the best way to bring new customers to a business. Also consider the fact that today's savvy shoppers research before they buy products and services and you can see why a service like Yelp is so important.Yelp knows brings both customers and loan officers together and they make money by selling ads and premium listings. Don't worry though, you don't have to spend a penny because the basic business listing is free.

10 Reasons to rethink Yelp & claim your business

  1. Yelp has been around since 2004 and their primary goal is to connect people to local business.
  2. Consumers rank Yelp as the number 1 site for reviews to find local business.
  3. Yelp is a platform for Loan Officers, Mortgage Brokers and Mortgage Lenders to harness Yelp’s authority by ranking on all major search engines.
  4. 82% of Yelp users intend to buy a product or service.
  5. 78% of users rely on Yelp to search local business
  6. 85% of Yelp users make a purchase within a week or less.
  7. 51% of Yelp users search for Professional Services and 30% for real estate service
  8. 37% of Yelp users make over $100,000 a year.
  9. 79% review on Yelp are 3 stars or higher.
  10. 92% of Yelp users tell others about the businesses they find on Yelp.

Mortgage Marketing Pros created a free eBook guide on how you as a loan officer can benefit from Yelp and Yelp reviews, click on the following link to download your free guide instantly:



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