Why Loan Officers Need to Create Videos for their Mortgage Marketing


Videos rank on the first page of Google, this is why Mortgage Loan Officers need to add Videos to their marketing plan. Creating videos work with all avenues of marketing.

By creating a video the loan officer can add that video to YouTube, Vimeo, a Blog Post and all the social media sites like Facebook, Twitter, Instagram, LinkedIn, ActiveRain, Google Plus Business Page and Tumblr.

Click on the image below to download a free checklist to work off with.

With that one video, you can create many purposes to market your video across many medias. All you need is your cell phone and you can create a video quick and easy.

The video does not have to be that long, a good recording time frame is 3 to 5 minutes. Create a video that you know the product like a loan program, how the loan process work, how long it takes to buy a house, the possibilities are endless on what kind of an informative video you can produce.

Videos also rank very well on Google, since Google owns YouTube. Your video does not need cost anything to create, just your phone and a completed YouTube or Vimeo channel. 

 If you have not created a video before start small and record your first video with your cell phone and down loan that video to YouTube, remember to down your free checklist HERE or below to ensure your video will rank on the first page of Google.


Just recording a video is not the end of the process need to make sure you have a great title name, detailed description, and tags. The free checklist will have those steps for you.

Check out a couple sites to get your creativity flowing.



You do not anything expensive or fancy, have a team member record you with a cell phone or use the camera on your computer if equipment. 

The benefits why loan officers need to add video to their marketing plan. 

  • Easy to do 
  • Free to create
  • Ranks very well on all search engines
  • Ranks well on social media sites
  • Can post on all online sites 
  • Showcases your expertise on the subject
  • Can use to email during the purchase and refinance loan process to set expectations
  • Use as a lead generation tool
  • Engage prospects
  • Believe it or not but the competition is low, not many Loan Officers putting in the effort
  • Testimonial promotion videos

The avenues again are endless on what you can and should do with videos. The best benefit is, videos have a very long shelf life on search engines. 

Be that action taking loan officer and dominate your local market and even your state with video. Brainstorm on topics that you are comfortable speaking in front of the camera, so you can be as natural as you can and off time doing more videos you will become more comfortable in front of the camera and create dynamic content.

Do not forget to download your free YouTube checklist with the link below.






Stay connected with news and updates!

Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.


50% Complete

Two Step