People are more internet savvy than ever before. However, there are many loan officers that feel that they are OK even though they don't have an online presence. There are hundreds of reasons why every loan officer need a ranking website. In this blog post, we will only talk about the 25 reasons why you need a ranking mortgage website right now.
Your Competitor Has A Website - Whether you choose to compete or not, there is someone trying to earn your potential clients' business. When rates isn't the issue, and one reference isn't good enough to close the deal, your website can be used as a tool to gain new clients. If you don't do it, your competitor will.
Your clients Are Looking For You - In a perfect world every client that you ever service will keep your number on their refrigerator, or in their cell phone. When they need you they would simply go to the frig and give you a call. Unfortunately wives throw items away from the frig without asking and cell phones get lost or broken. When your client needs your service again, it is likely that they will know your name and not your number. In many cases they will then look for your website, so in order to get that call they may make you thousands of dollars your website need to be ranking high on Google so that when your customer search for you online, they can find you easily.
Your clients Need Your Help - A happy client would love to help you gain new business, however if someone is asking about your work and your previous client doesn't have you phone number off hand they may be forced to search for your business online. With no ranking website, you give your competitor a perfect opportunity to impact your potential client's decision.
Many People Use Websites to Research Before They Buy- Many people love the fact that they can research a service anonymously before they make a decision. No pushy sales people, only information on a program or service. Position your website properly, and you can have the greatest impact on a their final decision.
Establishes Credibility- Years in business, Testimonials, Photos, and Pricing Information all help to establish credibility. Your website is a perfect tool to provide this information and much more for the client that has never heard of your business, and ranking your website high on Google will make it a peace of cake for your client to establish credibility.
Shows Quality of Work - You may be able to provide the best service or have the lowest rates, but if no one sees your work, no one will buy from you. A professional ranking mortgage website gives a potential client a sense of your style, a chance to see what you are all about, and a chance to determine if you can provide the best service.
Create a Fan - There are many potential clients that are not ready to buy from you right now. A ranking website can be used as a tool to make them a fan so that you can communicate to them with your expertise until they are ready to get a loan.
No One Knows The Business Better Than You - As a loan officer there is something that brought you into the business. There is something that makes you unique. Maybe its your rates, or quality of service. It could be your time of closing a loan. Use your website to show clients your expertise, and what makes you different from your competitors.
Many People Won't Buy Unless You Have a Website- Where there is one person who doesn't mind doing business with you without a website, there may be one more that would like to see your website before they make a decision. The question you have to ask yourself is, which one of these clients is more likely to spend the most money? If your answer is the client that is looking for a website, then you need to act quickly to reach those clients right away.
If you completed Your Website Today You Are 4 - 6 months away from seeing consistent traffic - A well optimized website in a competitive market like Los Angeles, California for example will take about 4 - 6 months to achieve exceptional ranking. That means that if your site was complete today, you would not be able to see the true potential of your website for some time.
Your clients Don't Know What You Do - Many times your greatest opportunity to grow your business is by marketing to your current client base. A website is a great tool to show your clients all of the services that you offer. I call it, making sure you get the low hanging fruit.
Your Safety Net - Plan on advertising in the yellow pages, billboard, TV, radio, or even a magazine. You need a ranking website right away. If someone sees your billboard, but couldn't write down your phone number on the road, they will probably look you up online when they are available. If they hear your radio ad, or see your television commercial they may search on the internet for more information. Your website will help to protect your investment in other forms of advertising, but they need to be able to find it.
Your Dream client Is Looking Online - Do you know your perfect client? If you do, make sure that you show them that you provide the service they are looking for, answer the questions they usually have and give them the rates they want. If you are successful at providing this information, you will attract the perfect client every time.
Search Engines Need Your Help - The purpose of search engines is to provide people with information. By adding information about your product or service, you help provide the search engines with answers to the questions that users may have. Fortunately for you, sometimes this information will attract new clients.
Why Not Have Two Offices - When people come into your brick and mortar business they can take a look at the products and services you offer, get pricing information, and apply for a loan. Many people won't leave the house until they have decided what they are going to get a loan. A website for many people is a second business, in that it reaches a group of people who would probably never come to your physical location.
Website Design Is More Affordable Than Ever - There are more internet advertising companies than ever before. This competitive market means you win. With some companies building websites for as low as $250, the question isn't how much anymore it is "what does this include?". While website design is important, be sure to add an effective internet advertising strategy as well to your program. Because a website that cannot be found, is as good as a business card in your pocket.
Time Is Running Out, But It's Not Too Late - With the rapid growth of the internet, many loan officers are learning how important it is to advertise on the internet. The more websites that are built in a particular industry means the more competition. The search engines have factors that they use to help some websites perform better than others. One major factor is time. If you build a site today, and your competitor builds his in another year, you have the upper hand on keeping high visibility. So the sooner you build your website and work on it’s marketing efforts the sooner it will rank and start generating you some leads.
Instant Policy Information for clients, Phone numbers, and Business hours - Have you ever needed to get a specific department of a company, but had to be transferred several times to get the person you needed to speak to? Are you making your clients do the same thing? Give your clients a point of reference to follow for your product or service online, as well as, people to contact for more information.
Collect Email Addresses of Potential clients - This is my secret weapon of lead generation. You would be blown away by the amount of people who would prefer to leave their contact information such as email instead of phone number. What I would have you consider is, what person is so busy that they would rather communicate through email than pick up the phone and call? You guessed it! Someone who is very busy, or said differently someone who is very successful. Someone you would like to talk to.
Save Money - A ranking website will save you money because it saves you time. It will save you time by, shortening your sales cycle. You can also use your site to narrow your market to a product or service that brings a higher return. Reduce calls for services you don't offer. Protect Your Brand Name. Last but not least, protect your investment in other forms of advertising.
Reach Local Market - If you can't be the King of Rome, be the King somewhere! Market your site locally, and dominate your local area to generate quality leads from people who are ready to get qualified right now.
Answer Common Questions - How long have you been in business? What are your rates? How long will it take to close a loan? When can you start? What do you need to do to get started? Where are you located? What is unique about your product or service? The questions you answer every time a new lead calls you. Save yourself time and speed up the sales cycle with simple answers to common questions.
Speed Up The Sales Cycle - Provide a complete resource of information on your website that people can use to make a decision on your product or service online and you have shortened the sales cycle. Save people time, and they will give you money.
Protect Your Brand Name - Thousands of loan officers can be tremendously impacted by the effects of 1 negative review. If a business has been around for more than 2 years, there is a very high chance that there is some information about them on the internet. Yellow page directories, search engine map listings, and BBB will often provide a platform for clients to give feedback on a business. Unfortunately, happy clients won't usually take the time to find these directories to write reviews. Without a ranking website, you are at risk of 1 single negative review being seen by every potential client that looks for your business online. Give your happy clients a platform to write positive reviews about your business and perhaps a person who was going to write a negative review will reconsider based off of the work you have done over the years.
Search Engines Want To Help You Grow Your Business - That's right Google, Yahoo, and Bing wants to make you money! Think about it... If you became wealthy off of online marketing with Google, who are you going to spend money on for advertising? Big mortgage companies and large corporations have already figured out how to get clients from internet. The search engines biggest opportunity to grow their business is to help you grow yours.
So bottom line, if you are a Loan Officer who is looking to generate more leads and close more loans, having a website that cannot be found, will not help. Your mortgage website ranking is as important as the website itself. The essence of marketing is to be where your current and future clients are, and we all know that everyone is searching online, so make sure your website will be there too.
Stay connected with news and updates!
Join our mailing list to receive the latest news and updates from our team. Don't worry, your information will not be shared.