It's clear that social media has grown dramatically over the last few years and that with more than 800 million active users, the number of Facebook users is easily more than twice the size of the entire population of the United States!
Its growth has been astronomical and today, millions of people are posting more personal and business information online than ever before. It's happening at lightning speed with thousands of posts, tweets and uploads occurring every hour.
There are hundreds of social networks online and quite a few huge social networks like Facebook, Twitter, Linkedin Instagram, Snapchat, Google+ and more. Social media sites are where your future clients are today. We all understand the power of social networks, but which ones are ideal for a loan officers marketing campaign?
Before we answer this question let us give you a few facts about the top social networks and that by itself my answer your question of what are the best social networks for loan officer marketing?
LinkedIn posts with images receive 200% more engagement than text-only posts.
98% of LinkedIn posts with images earn more comments than text-only posts.
28% of global marketers said LinkedIn was an effective platform for video marketing in December 2017. YouTube was the highest at nearly 79%.
US marketers polled in November 2017 said LinkedIn was the safest social ad platform for brands when concerning divisive politics or fake news.
There are more than 450 million LinkedIn user accounts.
The typical LinkedIn user only uses the network for an average of 17 minutes per month.
18% of LinkedIn users only log in once a day.
Monthly premium accounts make up 39% of total LinkedIn users.
94% B2B organizations rely on LinkedIn for content marketing and distribution.
To sum up to run a successful online mortgage marketing campaign, then you need to be on each one of the following social networks: Facebook, Instagram, Twitter, LinkedIn. We also recommend snapshot if you don’t mind taking videos often.
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