Market your Mortgage Business with Social Media

Social Media for Loan Officers

As a loan officer in the mortgage industry, social media marketing should be on the top of your list in terms of ways to promote your business online. Today’s customs are very tech savvy, and they are all on social media, Facebook, Twitter, Instagram, Linkedin, YouTube, …etc. Besides the fact that you can generate leads through a well planned social media marketing campaign, Google gives a huge credit to websites that have social media accounts that are active in terms of google search ranking, so either way you look at it, social media is crucial for any marketing efforts.

That's why we are here to offer you some helpful mortgage social media marketing tips that are designed to make life easier. While the idea of a loan officer or a loan providing outlet using mortgage social media marketing may seem strange to some, it is the new way of the world and you will need to get on board or get left behind, so be sure to read on and learn more.

1. Study Social Media
In too many instances, a would be mortgage social media marketer will simply make a Facebook page and set up a Twitter timeline without actually taking the time to consider how they work. However, those who expect social media to work for them without taking the time to consider how social media works in general are making a major mistake.

Before you decide that social media marketing is the best way to get the word out, be sure to remain honest with yourself and ask whether you know everything that there is to know about these matters. After all, there are few things more embarrassing to a modern company than a lackadaisical and uninformed social media presence.

2. Do Not Copy & Paste
If all you are doing is sharing content that has already been created by others, you are not establishing yourself as an expert in your chosen field and you are going to struggle to grow your audience. You own the content that you create and this content will often make or break the difference when it comes to your ability to attract an audience that benefits from using your services.

3. Be Educational and Engaging
The content that you provide also needs to be as creative and engaging as possible. For example, you might think that it is cute to post a picture of your lunch or your cat, but in most instances, your target audience is not going to care about these posts.

In fact, they might even unfollow if you decide to inundate them with posts that come across as being full of spam or unneeded information. Remain educational and engaging at all times or risk losing your audience before you even have a chance to build one.

4. Interact With Your Followers
The whole point of social media is to socialize and if you are not interacting with your following, you are missing out on the chance to learn more about the people that you are trying to reach and learn more about their specific concerns.

No one is saying that you need to remain hyper vigilant about responding to every single person that tries to speak with you. But by conversing with those who are making solid points or have real questions, you are making it much easier for them to consider you a trustworthy source of information going forward.

Top Social Media Networks for Business

1. Facebook.
Launched in February 2004 for college students, Facebook has come a long way in a short seven years. Now with an estimated 800 million active users, it is ranked as the most used social networking service in the world (by the number of active monthly users). Lucky for you, starting a business page – and tapping into the power of Facebook – is pretty easy. Once your page is created, users ‘like’ it (opt-in to get your posts) and your news will be posted to their ‘wall.’

2. Instagram.
Created in 2010 as a photo sharing site, Instagram is the new darling of social media channels. In part due to its easy-going nature (photos are fun!) and in part because it was purchased by Facebook in 2012 and has been continually invested in ever since. Instagram is amazing for all sorts of businesses but does particularly well with visually driven organizations such as fashion, food, and travel.

3. Twitter.
A micro-blogging social media site that has been around since 2004, Twitter has an estimated 300 million users world-wide. It has been described as SMS of the internet because posts are short, sweet and to-the-point. Twitter is a tidal wave of information. Posts come in at 140 characters or less and can be organized via hashtags (#). Topics range from totally practical (I often search #Boulder) to the absolutely absurd Twitter

4. YouTube.
YouTube is a video-sharing social media site that is owned by Google. There are more than 48 hours of new video uploaded to the site every minute. Wow! As a small business owner, using video in your online marketing strategy – and the back-end keywords of your YouTube video -is just as important as your other online strategies.

5. LinkedIn.
Founded in 2002 and launched in 2003, LinkedIn is THE premier B2B social networking site. LI gets two new members every second, putting it at 135 million active users in more than 200 countries. Traditionally viewed as the spot to put your resume and search for a job, LinkedIn has grown

6. Pinterest.
If your products are visually appealing, then this social media site is for you. Pinterest is a vision board-styled social photo sharing site that was launched in 2009. The mission is to connect everyone in the world through shared taste and the things they find interesting. Users find and create theme-based boards, populating these ‘boards’ with a “Pin It” button. Pins may be divided into pictures, videos, discussions, and gifts.

7. Google+
Google is a powerhouse; this is no surprise. Initially launched as a search engine company in 1996, Google has continually added, updated and created new products that will appeal to it’s 1 billion unique visitors per month. Google Plus was introduced in June 2011 for personal use and in November 2011 was opened to brands. Some of the features of Google+ include Circles, Hangouts, Messenger, Instant Upload, Hashtags and more. These products are definitely designed with the user in mind. The downside – there is no way to create a vanity url for your brand page.

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