Loan officers understanding what SEO is (Search Engine Optimization)

SEO for Loan Officers

Search engine optimization (SEO) refers to techniques that help your mortgage website rank higher in Google's organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines. SEO is part of the broader topic of Search Engine Marketing (SEM), a term used to describe all marketing strategies for search. SEM entails both organic and paid search. With paid search, you can pay to list your website on a search engine so that your website shows up when someone types in a specific keyword or phrase. Organic and paid listings both appear on the search engine, but they are displayed in different locations on the page.

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SEO Benefits for Loan Officers

  • Google users are more likely to click on one of the top 5 suggestions in the results pages, and you can only be one of the top list by doing SEO.
  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
  • SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
  • SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.
  • Bottom line it's one of the best lead generation strategies for loan officers.

How SEO works?

Google is constantly indexing hundreds of millions, if not billions, of webpages. How do they know what to show on the search results when you enter a search query? The search engines consider two main areas when determining what your website is about and how to prioritize it.

We at Mortgage Marketing Pros understand the value of SEO for Loan Officers, and that's why we create a free ebook guide on SEO for Loan officers, you can download from the following link:

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