As the primary driver of clients acquisition, email marketing can yield the highest ROI of all your marketing channels. Keeping up-to-date on email marketing best practices enables you to continually improve your lead generation campaign.
We have compiled the top tips and lessons in this eBook for loan officers that would like to use email marketing in their lead generation campaign, which can work to generate client leads and business partners connections.
Email Marketing can also be used for many other purposes:
Email blasts are officially over. Knowing your audience is one of the most important pieces of data you can leverage to improve your email strategy. But understanding your audience extends beyond just simple demographics.
Do you know how your audience prefers to receive communication and when they are most likely to engage? Do they want to learn about your programs, interest rates or simple just need more information?
Email marketing is just a numbers game. More email addresses equals more clicks and opens—right? Nope.
Do not fall to the temptation of purchasing an email list. Sending unexpected (i.e. spammy) email to recipients who have not opted into your emails almost ensures your emails land in the spam folder and your email domain ends up on a blacklist.
Promote your email sign-up on your website, blog, landing pages, “thank you” pages (after users have filled out a form), as well as live events. Most importantly, communicate what they are signing up for when they submit their email address.
We created a free eBook guide on how to optimize your mortgage marketing email campaigns.
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