Mortgage Marketing Plan and Setting Smart Goals is crucial for business

Many loan officers fail in achieving their mortgage marketing goals, even when they take the time to think about their goals and write it down. There are many reason why you may not be able to achieve your goals. Your goals may be too big to achieve, especially when personal issues sidetrack you, or maybe you’re just switching mortgage companies.

Set Achievable Goals

Challenging yourself to grow on a daily basis requires setting goals that are meaningful to you . When setting up your mortgage goals you need to think of how defined, measurable, attainable, relevant, and time-specific they are. Rather than maintaining the bird’s eye view of what you want to accomplish, break it down into the smallest, most manageable steps you can.

Setting and achieving goals isn’t about knowing how you’ll get to the end-result, but rather understanding the incremental steps needed to edge you closer to it. Having goals that are too big and hard to reach can have more of a negative effect on production than you think, if you fail to achieve them.

Be Accountable

There is not point of setting any goals, if we are not going to be accountable to them. If you don’t pay your bills on time, you’ll face late fees. If you fail to take your dog out in the morning, you’ll wind up with an unpleasant surprise on your living room floor. Those kinds of tasks have clear accountability measures, but once you get into more creative, big-picture territory, holding yourself accountable can become more easy with time.

Make Smart Goals

This is an acronym, as you probably know, and it is interpreted in various ways by different people. When we refer to smart goals, we mean this:

  • Must have Specific Goals: Your goals must identify exactly what you want to accomplish.
  • Trackable: You can’t manage what you can’t measure.
  • Action Action Action: Every goal should start with an action  (e.g., “quit,” “run,” “finish,” “eliminate,” etc.) 
  • Doable:  A goal that is impossible to achieve will only slow you down

Write Down your Goals

Saying what you want to do is really just a temporary thought that can quickly be replaced with all the life distractions. When you write your goals down, you are making a commitment in writing to yourself. 

Goals for your Mortgage Business

The mortgage industry can be as easy or as difficult as you make it to be. It also can be a very rewarding career if you have the right goals and mindset in place. So make your resolutions achievable and impactful, and then stick to them. Doing so will help you achieve the success you are striving for in the mortgage business. 

You will be able to generate a lot more mortgage leads and it will also help you increase your closing ratio.


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