How to use Business cards for loan officers as a Mortgage Marketing Tool

Business cards for loan officers is one of the most important, cost-effective and versatile marketing tools to have. Because they're inexpensive, easy to carry with you and easy to get in front of people. Especially for businesses just starting out.

However, your card needs to make a great impression. A well-designed business card can effectively promote your business, but there's a good chance that if your card looks unprofessional, it may be thrown in the dustbin or just lie in a drawer, collecting dust. Your business card needs to tell people what you and your business is about, instead of only telling people who you are and where to contact you.

Planning, designing and having your cards printed.

For your business card to be the marketing tool it should be, there are a few things you must take into consideration when planning and designing your cards.

Get professional quality business cards printed for you. Sure, you could print them on your laser jet and cut them with scissors. You'll get what you pay for and worse than that, people will question whether they can trust you with their business if it seems you can't afford to print full color business cards.

Pay attention to the finer details on your card. A logo is important, so invest some time and effort in the design of your logo to make it stand out in the crowd.

A thin, flimsy card, pre-made, off the shelf design and small or unreadable text makes a bad impression. Use color and images for impact and good design principles to make your business card pleasing and easy to read.

Be proactive and keep your information up to date. If any of your contact or other information has changed, you will appear to be disorganized when you have to scratch out and write new information on your card, so throw away those cards and have new, up to date ones printed.

If possible hire a graphic designer to help you. They are professional and know what works and what doesn’t.

Maximize the usability of your card. You're not limited to only the front of your business cards. Use the back of your card for more information. Keep in mind that people often write on business cards, so leaving some white space on the back is generally a good idea.

Your company name or your title tells someone what you have to offer. If it doesn’t, add some words to explain what you do. Showing what you do makes you stand out. Let everyone who sees your card know what services you provide.

Avoid making the following mistakes when you have your cards made. It can cost you dearly.

BUSINESS CARDS DEISGN TIPS FOR LOAN OFFICERS

Having an effective business card is not as simple as listing your name and contact information on a small card. In fact, there are thousands of ways you can format your business card, many options when it 

comes to the information you should include and even more ways you can make your business card stand out.

  • ONLY IMPORTANT INFORMATION
  • KEEP IT PROFESSIONAL
  • DESIGN FOR YOUR AUDIENCE
  • THINK DIFFERENT
  • CALL TO ACTION

BUSINESS CARD MARKETING TIPS

  • Have a quality professional photo of yourself on the front of the card
  • Have cell number as Call or Text at 909-731-1218
  • Have a slogan on the card such as, "I am not satisfied til your satisfied"
  • Think about only having your cell number on the card verses office line, just incase you switch companies, that person can always reach you on the constant number 
  • Not used a lot, but place a bar code on the back fo the card, directly them to your website, contact page, lead capture page, downloadable payment app, etc
  • Use the back of the card to promote your specialty programs like Ask me about our Jumbos, Down Payment, Nurse, Doctor, Law Enforcement programs, etc 
  • Do not make the business card appear to be cheap, but do not spend that much on a card that can see it's way into a trash can the minute you walk out the door
  • Have business cards on you at all times so you can pass them out to everyone you meet
  • Leave business cards on paid receipts, like restaurants, bars and Retail stores

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