5 Mortgage Marketing Tips for Loan Officers

Regardless of what size your business is, there’s always room to expand and grow your clientele.  That’s why Mortgage Marketing Pros is providing this list of mortgage tips for loan officers.  We know that it’s easy to feel like you’re out of marketing resources and ideas.  However, there are always new marketing channels for you to explore.  You’ve just got to cast your fishing rod out there and see where you can reel in the most customers from.  For some, social media might be a tool that is being completely overlooked, while for others, establishing connections of trust between potential customers can be an indispensable tool.  The following five tips can help you connect with more potential customers and ultimately close more deals.  Let’s get started!

1. Current Customers are Your Best Marketing Channels

It may come as a surprise, but your current customers are actually some of your best ways to connect with new potential customers.  Encourage them to spread the word about your services.  Build relationships of trust between them so that they don’t hesitate about recommending you to their family and friends.  One useful marketing tactic, that is often effective in producing quick results, is to offer an incentive for customer  referrals.  For instance, you can offer a special, lower interest rate for both parties involved in the referral.  You can also offer giveaways, accumulate rewards, or use almost any other ideas you have for incentives.  It’s imperative that you know that the more your clients trust you, the more they will talk about you, and in turn, the more potential business will come your way.  Having satisfied customers can be more effective than utilizing billboards and other sorts of advertising.  This leads us to the next tip.

2. Focus on Making Human Connections

It is imperative that you focus on developing connections of trust and honesty between you and your clients.  As stated above, this will increase the power of word of mouth for your brand.  Real satisfied customers have the power to bring you more business.  Also, it is equally important that you keep the customers that you currently have.  Of course, new customers don’t do much to sustain your business if you lose all of your current customers.  Get to know your customers on a personal level: what they do for work, what their family is like, and what their personal interests are.  And don’t just use this information to your advantage; take a genuine interest in it!  Get to know what your customers are like, so you can sharpen your business and your target audience.  Build connections and find a way to relate with each customer.  This will make your services more enjoyable for everyone involved.  

3. Utilize Marketing Automation

In this day and age, there is absolutely no reason for you to be wasting hours and hours of precious time manually typing and sending emails to each and every one of your customers.  There are now plenty of marketing automation services, which can send personalized emails to your customers all at once!  They can even enter first names at the beginning of messages!  Additionally, social media sites are often underutilized and overlooked by small, local businesses.  However, if you utilize them effectively, you can easily use them to reach much more targeted audiences.  Social media can also help you engage with potential customers and start a dialogue with them.  Luckily, there are social media automation sites as well!  You can create multiple posts and schedule them out for months in advance in just a few hours!  The best marketing strategy is an efficient one: One that gets you the most customers in the least amount of time.

4. Have a Mobile Responsive Website

Believe it or not, many businesses still do not have websites that are mobile responsive, or easy to use on a mobile device.  However, did you know that a great majority of online business is done over mobile devices.  Today’s average person lives a life on the go, and handles affairs such as this on the go.  If your business doesn’t have a website that functions well on mobile devices and is simple to navigate, chances are that you’re missing out on a huge chunk of potential clients.  You need to be easy to get ahold of: make sure your office address and phone number are listed on every page of your website, in a visible spot.  It’s particularly useful to have a page dedicated to quote information.  If a customer can get a free quote from your website, on the spot, they will be much more likely to do business with you.  People can have information any time of day.  If your business isn’t accessible, it won’t be difficult to find someone else.  

5. Don’t Just Sell, Teach!

This is one thing the many marketing campaigns fail to keep in mind.  However, consider the type of consumer that you are.  What kind of marketing annoys you?  What kind of ads do you just throw away or close out of on your computer screen?  What commercials do you ignore?  The real trick to successful marketing is to consider what marketing campaigns you like and why you like them.  Most of the time, you probably like them because they are valuable to you, regardless of whether or not you use the product or service they are promoting.  This is especially useful for mortgage marketing.  First time home buyers are much more likely to do business with a loan officer who is trustworthy and helpful than one who can offer lower rates, but seems dishonest.  Provide useful, real world advice and information.  

Mortgage Marketing Pros is the one stop shop for loan officers who are looking to expand their business.  We can help you get noticed and strengthen your brand.  Visit us at MortgageMarketingPros.com to see what we can do for you today!  

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