11 Easy Ways to find Content Marketing ideas for Loan Officers

Loan Officer Content Marketing 2019

Mortgage Content marketing is continuing to play an increasingly important part in marketing your mortgage business effectively.

The fact is that content marketing is consistently evolving. Exactly like previous years if you have been observant, content marketing remains the main strategy to acquire new clients and increase brand awareness.

In addition, this makes sense because more loan officers in 2019 have had significant success with content marketing when compared to that of 2018. The key to having consistent success in this effort is your capability to foresee imminent trends and embrace the changes as soon as possible.

For a loan officer, content marketing is the sure way for the acquisition of new clients regarding the fact it doesn't need a huge budget. Nevertheless, according to various reports, mega-brands such as Google, Facebook, and Apple are investing thousands of dollars to get original content. Therefore, original and consistent content is apparently all the frenzy irrespective of your business type - small or big.

You can begin with a well-documented content strategy while planning an editorial calendar to modernize the entire content marketing process. You should define the roles of the content team to help keep everyone on the same line. After this, you can evaluate your growth on a consistent basis while refining your strategy as you forge ahead.

There's only one small problem. You need to have a steady and consistent supply of content for it to work... and how can you come up with enough content marketing ideas to keep that flow going?

What content can you continue to create that will attract the right traffic for your mortgage business, and bring new leads and clients through your door?

But before we discuss the best ways of generating great content, let's explore why content for mortgage marketing is important in 2019?

Why Loan Officers Need Content Marketing in 2019

  • Content marketing helps you build valuable relationships and it is cheaper than other forms of marketing
    • It helps marketers create valuable relationships with their audiences and make sales.
    • It can help build deals and relationship to boost sales by meeting prospects wherever they are at in the purchasing process and cajoling them forward by giving the knowledge they need to make their next stride. If you do this in a right way, you can convert them to walk them down on your path and increase ROI.
  • It enhances your Brand Image and helps you make a Personal Connection
    • Loan Officers of various experiences can enhance their brand image by creating different types of branding and sharing quality content. Subsequently, building up a content marketing plan can be a power-full game changer for your business' online growth.
    • It is very powerful in establishing a personal relationship with users. Content that has your own personal touch helps you have chance to increase followers in the marketplace. By exposure of high-quality content consistently, you can develop the trust of your audience that will help you establish your name as a brand and nowadays people only like brands. It will help you to enhance your Digital Marketing Company brand image as well.
  • It enhances client Engagement & helps you beat your Competitors
    • Content marketing lets marketers see execution through live on Facebook platform it will increase more traffic on your page and chance to make better relationship with users. This is the very personalized tool nowadays to make content effective. It is so, because your audiences love it; it is low cost-effective; it engages your clients, produces more popularity and helps you beat your competitors in a sustainable way.
    • Value of content marketing is as if you have two platforms with similar Performa will prefer engaging with the one that includes content in their online marketing strategy like Facebook, LinkedIn and Google+. This sustainable effort will makes your company unique, which helps you enjoy superiority in your industry in more powerful manner.
  • It is very powerful in Improving your client Experience & growing Long-term Audiences
    • Importance of Content Marketing includes in its ability of improving client experiences and ensuring long-term facilities of audiences. Great content material gives brands something highlighted to talk about with their clients beyond complaints and difficulties, compliments, or inquiries. Each interaction you have with a prospect or client can give you knowledge and increase the inquiries/issues they have.
    • Through content marketing, you can answer those questions clearly and early in the process that helps you reduce the amount of complaints and confusions. Each part of content offers a great opportunity to hook new personalities and grow your fan base. As such gathering of audiences grows; you will have a much greater base of individuals willing to share your content that is the huge advantage of digital content marketing.
    • Rather than beginning without any preparation as in traditional marketing, you can establish on your own success through content marketing with the way you want to. You can use follow up strategies with the help of digital marketing or email nurturing and social media marketing that help you enjoy steady gains in your users.
  • It can help marketers increase Email Response Rates & encourage Virality
    • Content Marketing importance includes its ability to increase email response rates and encourage Virality of internet population marketing campaigns. The email trafficking will increase rates it can be effectively increased by keeping professional communication intact through efficient content marketing by understanding site's audience and channelizing custom-fit campaigns.
    • All the interactions that you have with a prospect or client through Facebook, LinkedIn and Google. Whether in person, in phone call, in email, or through other traditional marketing methods, you have to be focused on giving value and truthful substance.
    • For effective It, you need to create something that is highly interesting and entertaining like an interesting post on Facebook, Twitter and Google. Then you are ready to see special kind of Virality for your brand that no other marketing channel can provide.

Now, that you understand the power of mortgage content marketing, Here are 11 simple ways to keep ideas flowing into your content marketing funnel, and allow you to build an increasing level of online visibility and traffic for your business in the months and years ahead.

Mortgage Content Marketing Ideas

1. Keyword research

Did you know sites like eHow.com have built much of their success on keyword research? Their content is largely created on what their research tells them people are looking for online. You can simply employ the same strategy.

2. Quora

Quora has a huge amount of potential for idea generation. It contains queries on a ton of different topics - simply find your niche, and look through the queries to discover what people are trying to find out about, you can start by simple typing “mortgage” or “home loans”.

3. Client Questions

Your own client support is an invaluable source of ideas, because you hear straight from the client’s mouth what information your clients and prospects are looking for.

4. Blog Comments

Similar to the above, comments on your blog enable you to listen directly to your marketplace, and you can then create content to respond to those needs.

5. Others Mortgage Blogs

By reading other blogs within the mortgage industry, you can get some great ideas for your own posts, and gain further inspiration from the comments they receive. For example, you might be able to flesh out a topic they briefly touched on in their post, or approach it from a new angle.

6. Twitter

Search Twitter and discover what's happening in your own niche. As well as comments you'll see links to a lot of other content that could help inspire your own.

7. Hot Topics

What are the main topics of conversation in mortgage right now, from your client's point of view? What are their primary concerns, right now?

8. How-To Tutorials

How-to type content remains very popular, and providing such content is a great way in which you can immediately gain authority and trust with someone. You'll also find people get referred to your tutorial from others who have benefited from your advice. For example “How to increase my credit score?”

9. Items in the News

What's in the news right now that affects clients in mortgage? Alternatively, how could you adapt and apply key news stories to your business? Tapping into the conversation already in your client's mind can be a powerful way to capture their attention and reach audiences who haven't come across you before.

10. Previous Content

Content you have created before can easily form the basis of new content. For example, you can approach it from a different angle, or use a different media. A blog post written previously can form the basis of a video on YouTube. Topics briefly touched on before can be expanded into completely new content items.

11. Stay Alert!

Train your brain to take advantage of new ideas as they arise. Opportunities for new content are all around you! Start carrying a notebook and pen around with you, or use your smartphone. Jot down new ideas whenever they arise... your brain will get used to it, and supply you with increasing numbers of ideas to pick from.

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