Mortgage Content marketing is continuing to play an increasingly important part in marketing your mortgage business effectively.
The fact is that content marketing is consistently evolving. Exactly like previous years if you have been observant, content marketing remains the main strategy to acquire new clients and increase brand awareness.
In addition, this makes sense because more loan officers in 2019 have had significant success with content marketing when compared to that of 2018. The key to having consistent success in this effort is your capability to foresee imminent trends and embrace the changes as soon as possible.
For a loan officer, content marketing is the sure way for the acquisition of new clients regarding the fact it doesn't need a huge budget. Nevertheless, according to various reports, mega-brands such as Google, Facebook, and Apple are investing thousands of dollars to get original content. Therefore, original and consistent content is apparently all the frenzy irrespective of your business type - small or big.
You can begin with a well-documented content strategy while planning an editorial calendar to modernize the entire content marketing process. You should define the roles of the content team to help keep everyone on the same line. After this, you can evaluate your growth on a consistent basis while refining your strategy as you forge ahead.
There's only one small problem. You need to have a steady and consistent supply of content for it to work... and how can you come up with enough content marketing ideas to keep that flow going?
What content can you continue to create that will attract the right traffic for your mortgage business, and bring new leads and clients through your door?
But before we discuss the best ways of generating great content, let's explore why content for mortgage marketing is important in 2019?
Now, that you understand the power of mortgage content marketing, Here are 11 simple ways to keep ideas flowing into your content marketing funnel, and allow you to build an increasing level of online visibility and traffic for your business in the months and years ahead.
1. Keyword research
Did you know sites like eHow.com have built much of their success on keyword research? Their content is largely created on what their research tells them people are looking for online. You can simply employ the same strategy.
Quora has a huge amount of potential for idea generation. It contains queries on a ton of different topics - simply find your niche, and look through the queries to discover what people are trying to find out about, you can start by simple typing “mortgage” or “home loans”.
3. Client Questions
Your own client support is an invaluable source of ideas, because you hear straight from the client’s mouth what information your clients and prospects are looking for.
4. Blog Comments
Similar to the above, comments on your blog enable you to listen directly to your marketplace, and you can then create content to respond to those needs.
5. Others Mortgage Blogs
By reading other blogs within the mortgage industry, you can get some great ideas for your own posts, and gain further inspiration from the comments they receive. For example, you might be able to flesh out a topic they briefly touched on in their post, or approach it from a new angle.
Search Twitter and discover what's happening in your own niche. As well as comments you'll see links to a lot of other content that could help inspire your own.
7. Hot Topics
What are the main topics of conversation in mortgage right now, from your client's point of view? What are their primary concerns, right now?
8. How-To Tutorials
How-to type content remains very popular, and providing such content is a great way in which you can immediately gain authority and trust with someone. You'll also find people get referred to your tutorial from others who have benefited from your advice. For example “How to increase my credit score?”
9. Items in the News
What's in the news right now that affects clients in mortgage? Alternatively, how could you adapt and apply key news stories to your business? Tapping into the conversation already in your client's mind can be a powerful way to capture their attention and reach audiences who haven't come across you before.
10. Previous Content
Content you have created before can easily form the basis of new content. For example, you can approach it from a different angle, or use a different media. A blog post written previously can form the basis of a video on YouTube. Topics briefly touched on before can be expanded into completely new content items.
11. Stay Alert!
Train your brain to take advantage of new ideas as they arise. Opportunities for new content are all around you! Start carrying a notebook and pen around with you, or use your smartphone. Jot down new ideas whenever they arise... your brain will get used to it, and supply you with increasing numbers of ideas to pick from.
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