According to LSA’s (Local Search Association) April 2017 report, “The Digital Consumer Study,” websites were the second most-used media to find local businesses, after Google Search.
Mortgage borrowers use websites to find or engage with mortgage companies and loan officers 63 percent of the time.
1. Your Clients expect it.
6 out of 10 clients expect loan officers to provide online information about their experience, programs, qualifications, ..etc
2. It provides social proof
90% of clients claim that online reviews influence their buying decisions.
3. You control the narrative
It’s true that you cannot control what others say about you on social media channels, but you can control public perception by creating your own story via a business website.
4. 24/7 working, while you are sleeping
Your website is open 24/7/365. Clients are now looking for convenient ways to search for mortgage programs, home loan process, real estate properties, financing and interest rates on their own time.
5. Not all of your competitors have company websites (bad for them)
Clients typically start their buying journey with research and recommendations from peers and social network connections.
6. With a business website, you have a chance to show up in ALL search engines
81% of clients perform online research before making a purchase. That means they go to a search engine and type in one or more key search term, like “What is FHA?” or, if they know what they want, “Loan Officer near me” or "Who does VA loans in Dallas"
7. Create a resource center for your staff, partners and clients
Create a resource page that contains videos, instructional materials or even internal forms to help your team learn everything they need to know on their own schedules, about the services and programs you provide.
8. One of the most affordable methods of marketing
Having a business Website is more affordable than having a physical location.
9. Reach larger audience
Having a Website will allow you to reach a larger pool of buyers and homeowners in your area. You are allowed to have unlimited pages on your site, each page can target different cities, counties and state on a particular home loan program.
10. Generate Leads
A Loan Officer's website can have many call to action options, like lead generation forms, short application forms, 1003, free ebooks download...etc
If you need help setting up your mortgage business website for your mortgage marketing effort, please contact us.
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