10 Mortgage Marketing Advantages to Google My Business for loan officers

Google My Business (formerly known as Google Places for Business or Google Local) offers Mortgage Lenders/Broker and Loan Officers a fantastic opportunity to appear in Google local search results on the first page.

Google My Business provides you with the ability to list your business location on Google Maps and local search results.

You can display important information about your services, including business hours, contact phone number, a link to your website and more. You can also post a link to articles or upcoming events.

The Business Page is free and should be regarded as a necessity by all Mortgage Brokers/Lenders and especially for you as a Loan Officer working in the mortgage industry.


  1. It’s free. Yes, FREE
  2. It's the ultimate business directory with pertinent business information accessible to your potential customers, instantly
  3. All of the information you list is clickable. Customers can click your phone number to call from their smartphones or tap a link to your website
  4. You will have more exposure online when your business listing
    Both local and online businesses can use it
  5. You can post pictures and videos to your page that will help your listing rank better
  6. You can access metrics to see how many people are finding your site
  7. It drives traffic to your website
    Customers can read and add reviews (big bonus)
  8. You have one centralized dashboard with access to Google+, Insights, Reviews, Hangouts and Google Analytics.
  9. You can list your unlimited services in your Google My Business Profile.
  10. Ability to add special offers and special programs.

Mortgage Marketing Pros have created a free ebook guide on how to set up your google my business account for your mortgage business a loan officer. You can download this ebook by clicking on the link below:


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