Ep #50: What are you doing as a Mortgage Loan Officer to Better Yourself?

Dec 31, 2019

As a mortgage loan officer you should improve your skills and knowledge about the industry. You should always be moving forward to better yourself. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.

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How to start a Podcast as Mortgage Loan Officer

Dec 26, 2019

Mortgage podcasting for loan officers can generate you millions in revenue, increase your audience 100% and establish you as an authority figure on your preferred mortgage niche.

If you're stuck with your blog wondering how to shore up numbers or wondering how to breathe a new spark into your blog business, podcasting could be the smartest moves you make this year.

Podcasting, a term, and concept that is indeed growing in popularity is a by which to distribute audio or video files. Podcasting actually came from the words broadcast and iPod. The iPod, a popular MP3 player has really helped to launch the popularity of the podcast.

One of the easiest and most popular platforms to a podcast in 2020 is Podbean. Podbean is a podcast publishing and monetization service, providing free and premium hosting packages for individuals and businesses. Podbean offers a user-friendly interface that integrates publishing, management, syndication and analysis tools into an easy-to-use podcasting...

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How to generate refinance mortgage leads as a Loan Officer for free

Dec 19, 2019

Mortgage refinance leads are the best form of deals when considering benefits for both the lender and the borrower. Mortgage refinance leads are those where a mortgage company finances a person in order to finish paying off their previous mortgage.

The most interesting mortgaging refinance is the zero fee refinance - to bring down your monthly installments, a zero fee refinance can constitute an alternative in which refinance dealing is carried through without expending additional cash from your pocket. Under the no fee refinance programs, it is the lender who bears and costs in the closedown prices and settlement fees.

The means by which both the borrower and the lender end up satisfied is a very advantageous and surprising implication of this process. A person who is borrowing using the no refinance scheme will not be giving additional money in order to enable the transaction, but the broker will make up a hefty commission when the deal is sealed.

In order to make up for his...

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Ep #49: Complacency will certainly kill your business.

Dec 17, 2019

Always review what is working and what is not in your mortgage business as a loan officer. The marketing avenue that is generating mortgage leads, then fine tone that avenue and pour more efforts into that plan and the avenues that are leading to a dead-end, stop spending money and effort on that road. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.

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How to generate purchase mortgage leads as a Loan Officer for free

Dec 12, 2019

Mortgage leads generation is serious business. Just how serious? Well, if you get it right you can have a successful and rewarding career in Mortgage sales and investments. Get it wrong and you could be facing yet another career change.

It begs the question. "what is the best way to generate leads?" Well, the truth of the matter is that there is no one right way.

Possible ways to generate leads include farming expired listings, Mortgage leads generation through email marketing, newsletters, direct mail campaigns, networking and on and on.

There really is no limit to the many ways you can generate leads, both buyers and sellers, and convert them to paying customers.

Lets take a closer look at three of these lead generating strategies.

Mortgage Lead Generation via Mortgage Web Site Content.

Imagine this. It's 3:00 AM and an Internet surfer has just found your web site, stays on it long enough to read 3 or 4 pages then requests via your web subscription a special report on buying a...

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Which Review Site is Best for Loan Officers - Yelp, Google Business or Zillow

Dec 04, 2019

If you looking to purchase a product which is offered by different companies, how would you decide who to purchase it from? If you are like most of us, you would simply pick up your smartphone and read online reviews about each company and make your decision on those reviews. Well, the same goes for anybody who is possibly going to use your real estate services.

With the internet and technology making it easy and quick to access information about anybody, your potential clients will search for reviews on you. The reviews and testimonials they find online could be the difference between getting new clients, or losing them to someone else.

Get a Testimonial From Your Client After Every Closing
It is important that you obtain a testimonial after every closing if your clients are happy with your real estate services. Typically, the time of closing is a happy time for the client, and therefore, a perfect time to ask for a testimonial. It is always harder to obtain that testimonial at a...

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Ep #48: Now is Not the Time to Slow Down as a Mortgage Loan Officer

Dec 03, 2019

Being that this is the Holiday season, that is not an excuse to slow down and take a break, let the other loan officers do that, but not you. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.

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Who helps Mortgage Loan Officers generate more leads

Nov 27, 2019

Grow or perish... as you well know, in mortgage business there are only two options. And while we are constantly being bombarded with the latest marketing options, gimmicks, trends and opportunities, it seems that in the current market the simplest things are often the best.

The key to generating more leads, in the current economic climate is community. Your prospects want to feel as if there is a face behind the corporation. Gone are the days of big brands and monolithic empires - community is in, and it's the perfect time for loan officers to prosper.

Get personal, get ego-centric and build your own personal brands. It's time to revel in your loan officer status - as someone famous once said (on a totally unrelated topic), "Say it loud and say it proud." Become the public face of your business, give information away, be generous, and position yourself as an expert. Then the leads will come.

1. Email Marketing

There are three vitally important aspects of email marketing.

The first...

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Ep #47: Are you Presenting or Selling as a Loan Officer?

Nov 25, 2019

Do NOT sound like a salesperson but more like a presenter or educator when discussing your borrower's financial needs. Today's consumer has more information to refer to than years past and so do we as mortgage loan officers. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10

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18 Free marketing ideas for Mortgage Loan Officers to attract more clients

Nov 20, 2019

Free marketing ideas for loan officers is all about understanding your clients' needs and putting together and implementing a plan that encompasses those needs, how to satisfy them and help you build your mortgage business. The following represents a list of the top 10 free mortgage marketing ideas for loan officers to use to better understand client needs and ways to satisfy those needs.

Offer An On-line Newsletter: An on-line newsletter via email is an effective low cost way to give value to people, share your knowledge, spotlight your expertise and promote your business. Don't expect immediate return on your investment. What you can expect is that people will get to know who you are and may eventually use your services. Be sure to ask first if they want to subscribe.

Write A Book: A book is one of the best ways to increase your visibility and credibility. You don't have to write a 500 page text to be an author. You can start by writing about your experience or expertise, or...

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