Ep #45: Want Instant Business as a Mortgage Loan Officer

Nov 12, 2019

There is no instant business that is Free, that is where you need to have a marketing plan to allow for those seeds to grow into instant business. Or do direct mailing which is a great rate of return marketing. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10. 

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How Long Should a Mortgage Blog be?

Nov 06, 2019

Many loan officers forget this basic principle; When you have a blog or a website, you must blog. It is very disappointing when you like a brand, head to their blog and see that it has been months, or even a year since their last blog post. I've also seen blogs with the post date removed so they can "get away" with posting less frequently. From my perspective, no date is equivalent to an old post, but the writer is masking their lack of frequent updates. If you have a blog or call yourself a blogger, you should regularly post updates.

Regular blog posts also provide more traffic to your mortgage site - from both readers and search engines. Search engines favor websites that are more frequently updated. If you regularly provide new content, search engines will scan your website more often. The more often the bots scan your site, the more content you will have indexed, which can appears in more search results. Also, the more often your site is scanned, the sooner your posts will be...

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Ep #44: Are you making yourself relevant to your borrowers?

Nov 05, 2019

Are you making yourself relevant as a mortgage loan officer to your borrowers? listen to Ep #43 for touchpoints. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.

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Why having a mortgage website is important for a loan officer

Oct 31, 2019

There was so much content that users found it difficult to actually sift the pearls of wisdom that they wanted from a general morass of sometimes conflicting information, to find something that was reliable, interesting, relevant to why they were searching, and that they did not know already. Why would you be searching otherwise? The technology giants of the internet began to see their business at risk if no-one saw the value of the good content out there because no-one could ever find it. So, search tools changed, and continue to evolve still, to help people find fresh, relevant and interesting content. And they began to provide data that allowed people to understand what was going on around the internet, to help them find their way to the content they needed - the advent of Google Analytics. Moreover, it was made free to keep people using it.

The internet shifted from a one-way, out-bound mechanism, to become a two-way communications medium. Users were not content to simply...

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Ep #43: How Can a Mortgage Loan Officer Advertise for Free to Generate Leads

Oct 27, 2019

There are many free marketing avenues that mortgage loan officers can explore that will not cost a dime to market on. This week's Podcast will explore many of these avenues. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.

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Free CRM system for loan officers (MailChimp) - Mortgage Marketing

Oct 23, 2019

Email proves an extremely efficient mortgage marketing channel for loan officers when done well. It's very affordable and I believe that anyone can create successful campaigns when equipped with the right advice, which is why it's ideal for loan officers.

Email gives you a chance to really engage with your audience, nurture your leads and ultimately turn them into clients. You can also automate all your campaigns, which means you won't need to spend hours each day working on them, giving you more time to devote to other areas of your business.

MailChimp is the easiest way to create and send professionally functional and aesthetically appealing business emails. It organizes and manages subscriptions as well as tracks and evaluates the performance of email marketing campaigns. By using latest analysis techniques like A/B split testing, segmentations and return on investment (ROI) tracking, MailChimp produces the most accurate and instant results out of business email marketing. On top...

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Ep #42: Free Marketing Strategies for Mortgage Loan Officers

Oct 21, 2019

Touch Points with your database is key for repeat and referral business as a mortgage loan officer. Here is the link to download the 3 closing form letters https://www.mortgagemarketingpros.com/pl/116982  Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.

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Where can I promote my mortgage services as a loan officer for free

Oct 16, 2019

As a loan officer there are many ways that you can do to promote your mortgage business for free or at low cost. There are some creative and lower cost ways to promote your mortgage business that even work when the economy struggles. Perhaps your mortgage business will find a few of these alternative suggestions useful, especially, if you find something interesting AND THEN go out and try it!

1. Business Partnerships - Cross Mailings
Find other complimentary businesses that have mailing or contact lists that you can "Trade." If you are not in direct competition, you may be able to offer your list to another company for the use of their client list. This is easier said than done, in the beginning. But a win-win situation can have mutual benefits over time.

Sometimes a more gentle way to begin this courtship of someone else's list is to allow them to contribute information or an ad in your newsletter in exchange for having your information go out to their newsletter list. Obviously,...

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Ep #41: Have You Worked the FSBO Avenue?

Oct 15, 2019

For Sale By Owner's (FSBOs) are not just for Real Agents to call, Mortgage Loan Officer can assist the homeowner by marketing their property to attract buyers. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.

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How do I market myself as a mortgage loan officer for free

Oct 09, 2019

As a loan officer to generate free leads is or can be the life force of your mortgage business. When you understand how to generate free mortgage leads then you are in position to always have an audience and in this case it would be a laser targeted audience.

It is quite possible to get free leads for life. There are several systems that generate free leads and they can also provide a good return on investments. Learning how to generate free prospective customers is one of the most important skills for any businessman. Knowing how to generate leads that are absolutely free can provide several benefits to any business. Not only would you have access to a good number of quality leads, but you would also be able to save a considerable amount of money which can be invested in other productive venues.

A Powerful Way of Generating Free Mortgage Leads

Among the several methods that are available for generating free prospective customers is using article marketing. Article marketing is a...

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