Another free avenue you can generate leads and rank on the first page of Google is with a blog. Blogs that are structured well will rank on the first page of Google driving more traffic to you. If you have blogged in the past and did not see results, there is a reason why, if you are blogging time to change your strategy and if you have never blogged, it is time to do so. Learn more at www.MortgageMarketingPros.com
Google My Business (formerly known as Google Places for Business or Google Local) offers Mortgage Lenders/Broker and Loan Officers a fantastic opportunity to appear in Google local search results on the first page.
Google My Business provides you with the ability to list your business location on Google Maps and local search results.
You can display important information about your services, including business hours, contact phone number, a link to your website and more. You can also post a link to articles or upcoming events.
The Business Page is free and should be regarded as a necessity by all Mortgage Brokers/Lenders and especially for you as a Loan Officer working in the mortgage industry.
WHY GOOGLE "MY BUSINESS" IS VERY IMPORTANT TO YOUR MORTGAGE BUSINESS?
Be a better loan officer by originating a fundable loan. The last thing you want to happen is to receive a decline decision because you did not originate a good loan from the very start. You can pick up referrals and real estate agents because you completed a fundable loan in a timely and stress-free manner. Need additional help with your mortgage business? check out www.MortgageMarketingPros.com to learn tips, ideas, technics and strategies to increase self generate leads.
Are you using your email signature line to capture leads? Use your email signature line to direct your recipient to a blog, video, ebook, loan application etc. Your email signature line should be one of your marketing avenues to drive in more leads. Learn how by listening to this informative podcast. Learn more tips, technics, straighties and ideas at www.MortgageMarketingPros.com
Are you asking for referrals? If not you are losing an opportunity to expand your reach to new clients. Give a reason for your borrowers to refer you to friends, family, co-workers, and neighbors. Download your free ebook on 7 marketing Strategies for mortgage loan officers to ask for referrals
Everyone agrees that mortgage referrals are the most effective, and cost-effective, way to generate new clients, but asking for referrals can feel awkward, and most loan officers don’t even do it!. We know that you don’t want to come across as desperate or pushy, especially when you feel that asking for referrals may upset your client, which It does not if you ask the right way.
The only way you can grow and make more money is to increase your sales. It takes a lot of work to make a single sale. With all the time, effort and money involved, you’re always looking for a way to maximize your effort and expense so that you can grow your bottom line. No matter how long you’ve been in sales, you already know that getting a sale through cold calls is tough. It’s always easier when a friend or client recommends your products or services to someone else. This is one of the reasons why customer referrals matter and should...
There was a time when clients reached for the Yellow Pages when they wanted to find a loan officer or a real estate agent. However, today's client probably doesn't even have a copy of the phone book; instead the majority of people now find everything they need using online resources. Combine that with the increasing number of smart phones that offer customers the ability to search the web - even when they are away from home -- the process of enhancing your online presence is even more vital to bringing customers to your business.
Yelp is a popular search and social media platform that allows users to look up businesses in their area using computers and smart phones.
Every successful loan officer knows that word of mouth is the best way to bring new customers to a business. Also consider the fact that today's savvy shoppers research before they buy products and services and you can see why a service...
Loan officers do not need to pay hundreds or even thousands of dollars to generate their own mortgage leads. Buying leads from online providers does not have the return on investment as free avenues that are available to every loan originator. This 15 minutes podcast will review some of the effective social sites that are free to use that will have a big impact on your business.
For Additional guidance, please reach to us at www.MortgageMarketingPros.com
As the primary driver of clients acquisition, email marketing can yield the highest ROI of all your marketing channels. Keeping up-to-date on email marketing best practices enables you to continually improve your lead generation campaign.
We have compiled the top tips and lessons in this eBook for loan officers that would like to use email marketing in their lead generation campaign, which can work to generate client leads and business partners connections.
Email Marketing can also be used for many other purposes:
Email blasts are officially over. Knowing your audience is one of the most important pieces of data you can leverage to improve your email strategy. But understanding your audience extends beyond just simple demographics.
Do you know how your audience prefers to receive communication and when they are most likely to engage? Do they want to learn about your programs, interest rates or simple just need more information?
Most loan officers are familiar with Search Engine Optimization (SEO) on some level using the power of search engines like Google, YouTube, Yahoo or Bing to boost one's mortgage marketing campaign. But as social media grows as one of the top platforms to reach consumers, new approaches to digital marketing is becoming crucial for every mortgage loan officer to stand up and take notice.
One of the top strategies used to maximize your results online is Social Media reach is by optimizing your social profile.
Social Media Optimization (SMO) is essentially using social media as a catalyst to grow your business with an online presence. Where some loan officers tend to just set up a profile on Instagram, Facebook, LinkedIn or Twitter without having the profile complete which will eventually hurt your brand. SMO is about strategically creating, building and maximizing your social media platform to connect...