Ep #16: New Way to Communicate with your Borrowers as Loan Officer

Mar 21, 2019

Are you communicating with your borrowers via Facetime, Skype and Google? If not why not. Consumers are getting more and more savvy with technology when it comes to the new home loan process, online. Our industry is going more paperless by the day and looking to streamline the home loan process, have you?

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How Do I Market Myself As A Loan Officer 29 Tips & Tricks

Mar 15, 2019

In this article we will discuss the most useful tips and tricks to help loan officers in marketing themselves online. No doubt there's something valuable to take away from this post, for everyone, no matter what marketing strategies are being implemented.

Loan Officers Marketing Tips & Tricks

  1. 75% of your time should be dedicated to traffic generating leads, only 25% should be dedicated to working the loans, processes should be doing most of the work.
  2. Pick one or two traffic generating strategies and spend one month mastering them before moving on others. As an experienced mortgage loan officer, I know the importance of mastering one strategy. You don't need to be the jack of all trades in the beginning.
  3. Always aim to give more value than your competitors. If your competitors are giving away a free eBook, you give away an ebook on 10 ways you can increase your credit score (as an example). Even if you don’t know how to write ebooks you can always outsource this work for a...
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Ep #15: Time to Have a Marketing Plan or You Will Be Left Behind..

Mar 13, 2019

Do not get left behind on your marketing plan as a mortgage loan officer. It is never too late to start a plan of action, just start one and work it. The more you work on it the better you will become at creating a video, writing a blog and getting great reviews. To learn more on how to generate direct consumer leads check out www.MortgageMarketingPros.com 

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Loan Officers Must Have a Daily Mortgage Plan to Sustain a Healthy Mortgage Business

Mar 05, 2019

Do not allow yourself to be bogged down by one file the whole entire day. Have a plan each day you go into the office and by the end of the day you are closer to more fundings. Have a plan to generate your own leads to sustain a long and profitable mortgage career. To learn more free marketing tips, ideas, strategies, and technics visit www.MortgageMarketingPros.com 

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11 Easy Ways to find Content Marketing ideas for Loan Officers

Feb 28, 2019

Loan Officer Content Marketing 2019

Mortgage Content marketing is continuing to play an increasingly important part in marketing your mortgage business effectively.

The fact is that content marketing is consistently evolving. Exactly like previous years if you have been observant, content marketing remains the main strategy to acquire new clients and increase brand awareness.

In addition, this makes sense because more loan officers in 2019 have had significant success with content marketing when compared to that of 2018. The key to having consistent success in this effort is your capability to foresee imminent trends and embrace the changes as soon as possible.

For a loan officer, content marketing is the sure way for the acquisition of new clients regarding the fact it doesn't need a huge budget. Nevertheless, according to various reports, mega-brands such as Google, Facebook, and Apple are investing thousands of dollars to get original content. Therefore, original and consistent...

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Top 3 Free Marketing Tips in 2019 to Generate Your Own Mortgage Leads.

Feb 26, 2019

Have you as a mortgage loan officer implemented your marketing plan yet in 2019? Do not know which marketing avenue to explore? Break down on which media you would enjoy doing, my top 3 are Video, Blogging, and Reviews. Want to learn more about where to start and implement some of these marketing avenues check out www.MortgageMarketingPros.com 

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Want to Work with More Listing Real Estate Agents as a Mortgage Loan Officer

Feb 19, 2019

What are some ways I can work with Realtors? This Episode will explore an untapped avenue for Loan Officers to connect with real estate agents. Another avenue to use Zillow and Realtor.com in Ep #11 (listen HERE). Be a Proactive Loan Officer and generate a lead source by working with listing agents. For more tips, technics, ideas, and strategies to create your own leads, check out www.MortgageMarketingPros.com

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7 Methods a Mortgage Marketing Strategy Will Grow Your Business

Feb 14, 2019

Why is a marketing strategy the most powerful tool for growing mortgage business? The straight-forward answer is that a solid marketing strategy will address current challenges and map out paths by which a loan officer can grow in the future. It will audit a business's brand and message, but isn't limited to branding alone. Rather, a marketing strategy is a combination of big picture and detail analysis that incorporates a wide range of marketing channels tailored for the mortgage industry. The majority of marketing strategies include a high number of items that can be performed for free by loan officers, resulting in a plan that won't lead to a fortune spent. In fact, a good marketing strategy is an investment in saving money because it targets a business's efforts and helps avoid waste.

It's important to keep in mind that while a smart mortgage marketing strategy won't force a loan officer beyond its means, it will present a mix of opportunities that meet immediate goals and show...

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Looking to Connect with More Real Estate Agents? Try this Technic!

Feb 12, 2019

Want to connect with more real estate agents to increase your closings? This Podcast will explore an avenue to touch more Realtors with Rehab and EEM loans. This is an untapped market to connect with those listing agents that have properties not moving. To learn more tips, technics and strategies to Learn - Grow - Dominate your local mortgage market at www.MortgageMarketingPros.com

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Do You Have a CRM Software System to Stay in Touch With Your Mortgage Leads?

Feb 04, 2019

This Podcast will review the importance of CRM system, with the opinion geared towards LionDesk's software system. The best CRM system for Mortgage Loan Officer in my personal opinion is LionDesk. Every mortgage loan officer should have a CRM System in place creating valuable touch points. Listen to Ep #9 about TouchPoints. Here is the link for a coupon http://www.liondesk.com/#_l_o76y

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