Ep #32: Want More Leads and Close More Loans

Jul 16, 2019

Want More Leads and Close More Loans as a Mortgage Loan Officer? Then deliver great customer service and communication. Here is another great Podcast to listen to https://www.podbean.com/eu/pb-qnx3d-b2b648. Here is a link for a discount on LionDesk  http://www.liondesk.com/freetrial_referral#_l_o76y and here is a Link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10

Continue Reading...

6 Free Mortgage Marketing Ideas for Loan Officers

Jul 10, 2019

Mortgage marketing is about understanding your clients' needs and putting together and implementing a plan that encompasses those needs, how to satisfy them and help you build your mortgage business as a loan officer. The following represents a list of six free marketing ideas for you to use to better understand client needs and ways to satisfy those needs. They have been compiled from various sources and are not listed in any particular order.

It's what will work for you that counts and remember the top 5 "rules" of marketing:

  • Never let a day pass without engaging in at least one marketing activity.
  • Clients buy for their reasons not yours. Find out their reasons to buy what you're selling!
  • Focus all marketing materials on "what's in it" for the client.
  • No one has ever found success by doing nothing.
  • Get a mentor.

1) Make it a BIG deal!

There’s no need to be shy in this business. When you accomplish something for a client, don’t hesitate to brag about it. In mortgage...

Continue Reading...

Ep #30: Stop Stalling and Get Doing

Jun 27, 2019

Why are you stalling as a mortgage loan officer to implement tactics that will drive more business? Stop getting sucked in time-consuming projects. Start with ideas that you know how to deploy right away. Here is a podcast about database https://www.podbean.com/eu/pb-5essk-b49dbe. Link for a discount on LionDesk  http://www.liondesk.com/freetrial_referral#_l_o76y and here is a Link toPipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10 $10 off for the first month.

Continue Reading...

Thank you cards are still important to a Mortgage Loan Officer as a marketing tool

Jun 19, 2019

Loan Officer's Thank you Card

Thank you notes are a little-used powerful tool in your mortgage marketing toolbox. Their benefits are staggering. And your clients ARE NOT where the maximum power of these little pieces of dynamite should be used. A handwritten thank you note to all your clients after the job is complete is absolutely necessary. Most loan officers will do this for a while but then stop. A professional never stops sending his clients thank you notes.

These little notes are powerful relationship-builders. When is the last time you received a handwritten thank you note from anyone you ever purchased any product or service from?

These thank you notes can also build your future mortgage business...

Every single time you meet someone new and get their contact information they should receive a thank you note from you. Every time you meet new people and collect a business card at a networking function, a business meeting, a training session, a ballgame, a dinner, a party, on...

Continue Reading...

Ep #29: How to Build Your Database as a Loan Officer

Jun 17, 2019

Have a small database to market to? Fear not, start implementing those actions and you will see your database grow. Having a good marketable database will increase your reach and sales. Link for a discount on LionDesk  http://www.liondesk.com/freetrial_referral#_l_o76y and here is a Link toPipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10 $10 off for the first month. 

Continue Reading...

Ep #28: Why Aren't you Blogging as a Mortgage Loan Officer

Jun 12, 2019

Loan officers should be blogging about loan programs in their local market where an individual mortgage loan officer can compete and dominate with page one with informative loan program information. Time for you to put hands to keyboard and own page one. Link for a discount on LionDesk  http://www.liondesk.com/freetrial_referral#_l_o76y and here is a Link toPipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10 $10 off for the first month. 

Continue Reading...

5 Marketing plans steps that you can do that will have a huge return

Jun 06, 2019

Time to create your mortgage marketing plan? Just the words, marketing plan, sound so dry and conjure images of lengthy word documents, online research, and possibly some sort of matrix. Completely understandable. But, what if there is a different way?

What if we take that complex process, boil it down, and only use what loan officers truly need? The single most important elements and a workable plan. That doesn't sound so bad. Because, really, once we take out all the mumbo jumbo, we're left with four parts:

  1. Evaluate Existing Foundation
  2. Know Your Target Audience Precisely
  3. Create A Workable Plan
  4. Measure Everything
  5. Be Patient

Evaluate Existing Foundation

In order for any amount of marketing, advertising, or public relations to work, the marketing foundation must be solid. Your marketing foundation includes: logo, tagline, Unique Selling Proposition (USP), and loan officer service. If your company has been in business for more than a year, you have your logo and your tagline. If it...

Continue Reading...

Ep #26: Are You Being a ProActive Mortgage Loan Officer?

May 28, 2019

Do not be a reactive mortgage loan officer, create your own leads by being proactive. Have value to bring to your realtor partners by creating your own lead sources by creating high ranking videos and getting positives reviews on Yelp, Zillow and Google Business. PodCast #23 on Review https://www.podbean.com/media/share/pb-fs5m7-b15e86. Here is a link for a discount on LionDesk  http://www.liondesk.com/freetrial_referral#_l_o76y and here is a Link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10

Continue Reading...

You do not need to spend money to buy leads, here are avenues to generate leads for free

May 22, 2019

The number one issue facing loan officers today is not having enough qualified prospects. Every loan officer would like to have more high-quality prospects, but most either don't have the time, or just do not have the expertise!

In any given industry, there are a myriad of potential lead sources that can be used to supply your business with highly-qualified sales leads. Some are very simple and inexpensive to set-up, others are more involved. Some will give you a trickle of leads, others will produce a flood.

In this article we’ll cover the best practices for lead generation that take the least amount of effort and no money. You can choose which ones that works best with your style of marketing.

What Would the "Ultimate" Mortgage Lead Generation System Look Like?

  • A great mortgage lead generation system should have the following elements...
  • Require little manual effort to effectively run it with the ability to be put almost entirely on "autopilot."
  • Generates contact...
Continue Reading...
1 2 3 4 5 6 7 8 9 10
Close

50% Complete

Two Step