As a loan officer who has built a successful business in large part thanks to blogging and youtube videos, I’ve seen firsthand the difference it can make in terms of search visibility, leads, and sales. I’m a huge advocate of investing heavily in a content publication strategy, and that strategy begins with the company blog.
WordPress is open source software you can use to create your own mortgage website, blog, or even an application. Since it was first released in 2003, WordPress has matured into a highly flexible “content management system,” or CMS (Content Management System). And today, it powers more than 27% of the entire web—including some of the most popular websites you’ve probably heard of.
WordPress enables you to build and manage your own full-featured website using just your web browser—without having to learn how to code. In fact, if you’ve ever used a text...
One of the main elements that can enrich your content whether its a blog article, newsletter or social media posts are images, and sometimes you find the perfect image but you are not happy with its background, maybe because its irrelevant to your content, or maybe you just want to use a different background to make it more authentic and appealing.
Cutting out the background from an image can be time-consuming especially if there’s a lot going on with the image.
There are many software tools and applications available for background image removal. But, out of all of them Photoshop is the best and most used tool for it. But if you are not an expert in Photoshop, or you don’t want to have to pay for Photoshop, then what?
Don’t worry there are options. Here are a list of the top free tool that you can use to remove image background:
1. Gimp: This is a highly versatile program that can be used for graphics...
Canva.com is a design tool loaded with enough easy-to-use features and functionality that Loan Officers can create a variety of engaging content that can be shared and the best part is that its FREE.
Canva gives businesses, organizations, and even individual professionals with a very simple design platform that enables them to create amazing and professional quality graphic designs. This online design solution offers a throng of powerful features, including a simple drag-and-drop design tool and a vast collection of over 1 million photographs, graphics, and fonts.
There are unlimited way that you can use canva to enhance your mortgage marketing efforts as a loan officer. Here are just a few examples:
Canva offers three pricing...
GIF stand for Graphics Interchange Format, and it was born before the popular explosion of video. In fact, the GIF is probably the lead to the development of Web 2.0 video. The GIF tells a story more than a static image ever could - it is literally a series of timed images patched together, invented by photographer Eduard Muybridge in 1878. It was eventually developed for the web in 1987 by CompuServe.
Gif file types are perfect for images that do not contain more than 256 colors and has large areas of uniform color, so gif file type is not recommended to be used for photographic images because they will not be shown in their best format. If the number of colors is smaller than 256 then there will be no problem for the gif file type to show the image exactly like it is. If the image has too many colors gif will use various algorithms to approximate the extra colors in the image. Gif format also compresses files but during compression it looses many...
Business cards for loan officers is one of the most important, cost-effective and versatile marketing tools to have. Because they're inexpensive, easy to carry with you and easy to get in front of people. Especially for businesses just starting out.
However, your card needs to make a great impression. A well-designed business card can effectively promote your business, but there's a good chance that if your card looks unprofessional, it may be thrown in the dustbin or just lie in a drawer, collecting dust. Your business card needs to tell people what you and your business is about, instead of only telling people who you are and where to contact you.
Planning, designing and having your cards printed.
For your business card to be the marketing tool it should be, there are a few things you must take into consideration when planning and designing your cards.
Get professional quality business cards printed for you. Sure, you could print them on your laser jet and cut them with scissors....
According to LSA’s (Local Search Association) April 2017 report, “The Digital Consumer Study,” websites were the second most-used media to find local businesses, after Google Search.
Mortgage borrowers use websites to find or engage with mortgage companies and loan officers 63 percent of the time.
1. Your Clients expect it.
6 out of 10 clients expect loan officers to provide online information about their experience, programs, qualifications, ..etc
2. It provides social proof
90% of clients claim that online reviews influence their buying decisions.
3. You control the narrative
It’s true that you cannot control what others say about you on social media channels, but you can control public perception by creating your own story via a business website.
4. 24/7 working, while you are sleeping
Your website is open 24/7/365. Clients are now looking for convenient ways to search for mortgage programs, home loan...
Considering the current state of the economy, mortgage brokers have to work harder than ever before to earn a living. Unlike during housing booms when buyers are flooding the market, these tighter economic times have caused mortgage brokers to have to get more creative to compete for the limited number of buyers in the market for a new home. These mortgage marketing ideas will help you to edge out the competition for new clients.
Create a Useful Website
There are many free platforms that you can use easily to build a simple website to promote yourself and your business here are a few:
All mortgage brokers should understand the power of the Internet. Unlike years ago when prospective homeowners thumbed through a telephone book or visited banks in person looking for a lender, these days those in need of a mortgage turn to the Internet to find a lender. This means, if you do not already have an...
Customer reviews can be a vital tool for attracting new customers, and evaluating your performance to determine areas that might need improvement. The reviews is an effective sales tool because it serves as a powerful form of social proof. If you were on the fence about purchasing a product, wouldn't you appreciate hearing a number of positive (or negative) testimonials about that product from real people/your peers who were once in your same position?
Showcasing a number of immaculate testimonials on your sales page or your social media, Google My Business and Yelp, assuage your customer of any doubts which they have about your service.
But besides the obvious reasons of the positive impact of getting reviews from your satisfied customers, reviews can easily generate you new business by increasing your ranking on Google and yelp as the accounts with more positive reviews will rank higher on the search engines.
The absolute best time to ask for a review for your...
Loan Officers often complain about the lack the time in managing their social media accounts. While some resort to outsourcing this task, the others don't feel comfortable enough letting somebody else do this work for them.
To those who still want to have a hand on sharing their experiences and updating their different social media sites, there's great news for you. Now you don't need to be totally hands on in updating your Facebook, instagram, Twitter and all your other accounts because you can get help from a new application.
This app is called Buffer. What it does is schedule the content you'd like to share according to the time you want them to go out on the different sites. The team behind the app said their goal is to make life easier for people and help them make an authentic and honest appearance on social media.
The Buffer app is free to use but those who would like to manage more than three social media accounts need to upgrade to...
Working with a FSBO seller can be very rewarding yet once we are done with that listing we need and want more FSBO sellers to work with. You can turn every FSBO seller into more closed transactions by following several repeatable steps on each and every transaction that will uncover more FSBO sellers as well as bring you buyers for your other properties.
Often it is one piece of valuable information that is shared with a seller or buyer that puts them over the edge in deciding to work with you. One of the most powerful ways to get more FSBO listings very quickly is from taking just 1 FSBO listing. If worked correctly 1 FSBO listing can turn into 5 or more FSBO listings very quickly.
This can be done by making sure to share the experience with as many people as possible. Some immediate ways to pick up FSBO inventory is by taking the following actions:
Calling all of your current FSBO prospects and...