What are some ways I can work with Realtors? This Episode will explore an untapped avenue for Loan Officers to connect with real estate agents. Another avenue to use Zillow and Realtor.com in Ep #11 (listen HERE). Be a Proactive Loan Officer and generate a lead source by working with listing agents. For more tips, technics, ideas, and strategies to create your own leads, check out www.MortgageMarketingPros.com

Why is a marketing strategy the most powerful tool for growing mortgage business? The straight-forward answer is that a solid marketing strategy will address current challenges and map out paths by which a loan officer can grow in the future. It will audit a business's brand and message, but isn't limited to branding alone. Rather, a marketing strategy is a combination of big picture and detail analysis that incorporates a wide range of marketing channels tailored for the mortgage industry. The majority of marketing strategies include a high number of items that can be performed for free by loan officers, resulting in a plan that won't lead to a fortune spent. In fact, a good marketing strategy is an investment in saving money because it targets a business's efforts and helps avoid waste.

It's important to keep in mind that while a smart mortgage marketing strategy won't force a loan officer beyond its means, it will present a mix of opportunities that meet immediate goals and show...

Want to connect with more real estate agents to increase your closings? This Podcast will explore an avenue to touch more Realtors with Rehab and EEM loans. This is an untapped market to connect with those listing agents that have properties not moving. To learn more tips, technics and strategies to Learn - Grow - Dominate your local mortgage market at www.MortgageMarketingPros.com

This Podcast will review the importance of CRM system, with the opinion geared towards LionDesk's software system. The best CRM system for Mortgage Loan Officer in my personal opinion is LionDesk. Every mortgage loan officer should have a CRM System in place creating valuable touch points. Listen to Ep #9 about TouchPoints. Here is the link for a coupon http://www.liondesk.com/#_l_o76y. 

Loan Officer Marketing 2019

The right mortgage marketing strategy can have an incredible impact on your career as a loan officer. But the wrong marketing strategy can have the opposite effect on your business. Being a loan officer is a lot of work, loan officers are like small business owners, which comes with a lot of different challenges. Some are harder than others to overcome and according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% go under; and by the tenth year, that number rises to 80%.

The good news is that with the right mortgage marketing strategy you can overcome these challenges and improve your business daily. Here are the some of the top marketing tips that are recommended for loan officers in 2019:

Loan Officer Branding

- Be clear on what your mortgage business stands for. What’s your promise is. Knowing this will not only help you put out consistent messages and...

Are you creating touch points at the beginning, during the process, at closing, and after closing? Learn some touch points with the borrowers, agents, and escrow that will increase your business and pick up new affiliate partners. Link for some National Days https://trackmaven.com/blog/national-days-calendar/ LionDesk discount link http://www.liondesk.com/#_l_o76y 

Success is Dependent on Your Effort Everyday as a Mortgage Loan Officer. Wanting to close more loans and generate more leads each month? What efforts are you doing each day to ensure you consistently close a good amount of loans to live within your comfort level? For more tips, technics, strategies, and ideas check out www.MortgageMarketingPros.com 

Mortgage Marketing Ideas 2019

We have just begun a new year, and everyone has a list of resolutions which may remain words on paper if you do nothing to make sure that you realize them. As a loan officer marketing mortgage to prospective customers may have been tricky in the past years. For all your efforts, it can be frustrating that you have barely been meeting your target. However, do not give up; not just yet until you have tried these marketing ideas to bring fruition to your hard work.

What will this article cover?

In this article we will be taking a 360 look at mortgage marketing starting with ways to grow your business and ending with ways that you can utilize to become a better loan officer.

1. How Can I Grow My Mortgage Business?
2. How do I Become a Successful Mortgage Broker?
3. How do I market myself as a loan officer?
4. How do I Promote My Mortgage Business?
5. How to use open houses to meet agents?
6. The strategies loan officers use to attract business
7. Top Mortgage...

Another free avenue you can generate leads and rank on the first page of Google is with a blog. Blogs that are structured well will rank on the first page of Google driving more traffic to you. If you have blogged in the past and did not see results, there is a reason why, if you are blogging time to change your strategy and if you have never blogged, it is time to do so. Learn more at www.MortgageMarketingPros.com  

Google My Business (formerly known as Google Places for Business or Google Local) offers Mortgage Lenders/Broker and Loan Officers a fantastic opportunity to appear in Google local search results on the first page.

Google My Business provides you with the ability to list your business location on Google Maps and local search results.

You can display important information about your services, including business hours, contact phone number, a link to your website and more. You can also post a link to articles or upcoming events.

The Business Page is free and should be regarded as a necessity by all Mortgage Brokers/Lenders and especially for you as a Loan Officer working in the mortgage industry.

WHY GOOGLE "MY BUSINESS" IS VERY IMPORTANT TO YOUR MORTGAGE BUSINESS?

1. It’s free. Yes, FREE
2. It's the ultimate business directory with pertinent business information accessible to your potential customers, instantly
3. All of the information you list is clickable. Customers can click your...