Ep #28: Why Aren't you Blogging as a Mortgage Loan Officer
Loan officers should be blogging about loan programs in their local market where an individual mortgage loan officer can compete and dominate with page one with informative loan program information. Time for you to put hands to keyboard and own page one. Link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a Link toPipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10 $10 off for the first month.
5 Marketing plans steps that you can do that will have a huge return
Time to create your mortgage marketing plan? Just the words, marketing plan, sound so dry and conjure images of lengthy word documents, online research, and possibly some sort of matrix. Completely understandable. But, what if there is a different way?
What if we take that complex process, boil it down, and only use what loan officers truly need? The single most important elements and a workable plan. That doesn't sound so bad. Because, really, once we take out all the mumbo jumbo, we're left with four parts:
- Evaluate Existing Foundation
- Know Your Target Audience Precisely
- Create A Workable Plan
- Measure Everything
- Be Patient
Evaluate Existing Foundation
In order for any amount of marketing, advertising, or public relations to work, the marketing foundation must be solid. Your marketing foundation includes: logo, tagline, Unique Selling Proposition (USP), and loan officer service. If your company has been in business for more than a year, you have your logo and your tagline. If it...
Ep #26: Are You Being a ProActive Mortgage Loan Officer?
Do not be a reactive mortgage loan officer, create your own leads by being proactive. Have value to bring to your realtor partners by creating your own lead sources by creating high ranking videos and getting positives reviews on Yelp, Zillow and Google Business. PodCast #23 on Review https://www.podbean.com/media/share/pb-fs5m7-b15e86. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a Link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10
You do not need to spend money to buy leads, here are avenues to generate leads for free
The number one issue facing loan officers today is not having enough qualified prospects. Every loan officer would like to have more high-quality prospects, but most either don't have the time, or just do not have the expertise!
In any given industry, there are a myriad of potential lead sources that can be used to supply your business with highly-qualified sales leads. Some are very simple and inexpensive to set-up, others are more involved. Some will give you a trickle of leads, others will produce a flood.
In this article we’ll cover the best practices for lead generation that take the least amount of effort and no money. You can choose which ones that works best with your style of marketing.
What Would the "Ultimate" Mortgage Lead Generation System Look Like?
- A great mortgage lead generation system should have the following elements...
- Require little manual effort to effectively run it with the ability to be put almost entirely on "autopilot."
- Generates contact...
Ep #25: 6 Free Mortgage Marketing Ideas for Loan Officers
Here are 6 Free Marketing Ideas that Mortgage Loan Officers can implement right away that does not cost anything but time. Listen to Podcast #24, 23 and 20 related to this podcast. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a Link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.
Ep #24: Are You as a Mortgage Loan Officer Effectively Email Marketing
You are already sending emails, but are you sending maximizing your efforts? Download free Mail Chimp eBook at this link - https://www.mortgagemarketingpros.com/blog/loan-office-mailchim-free-ebook-guide Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a Link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.
Is your website working for you when it comes to capturing leads, ranking with blogs and automatic email marketing
Your website is up and running, but now you need to help people find it. Does your website have what it takes to capture your incoming traffic and convert into leads? Do you utilize the power of email marketing and other online mortgage marketing techniques to capitalize on this great source of leads? In this article we will discuss the top ways that you can use to boost your website ranking and lead capture strategy.
Every Loan Officer knows a website is critical to a lead-generation strategy. Learn how to determine if your mortgage website is doing more harm than good with our handy checklist.
Websites aren't like cartons of milk with a clear-cut expiration date stamped prominently on them. But that doesn't mean that your website will never spoil. With new trends and technologies constantly being introduced, the web is the most fluid media format in the history of mankind. Studies, technological innovations and constant testing are shaping (daily) how "best practices" for web...
Ep #23: Why You Should Have Reviews as a Loan Officer
Getting reviews is free an easy way to generate your own leads, listen on how and why. A podcast about TouchPoints https://www.podbean.com/media/share/pb-q9a23-a627a0 Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a Link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.
Ep #22: Why aren’t you Time Blocking? Steps to Deploy Time Management
We all know that we need to time blocking, why aren't you doing it? Steps to Deploy Time Management. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a Link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.
Why Is It Very Important To Have A Ranking Mortgage Website
Ranking Mortgage Website
People are more internet savvy than ever before. However, there are many loan officers that feel that they are OK even though they don't have an online presence. There are hundreds of reasons why every loan officer need a ranking website. In this blog post, we will only talk about the 25 reasons why you need a ranking mortgage website right now.
- Your Competitor Has A Website - Whether you choose to compete or not, there is someone trying to earn your potential clients' business. When rates isn't the issue, and one reference isn't good enough to close the deal, your website can be used as a tool to gain new clients. If you don't do it, your competitor will.
- Your clients Are Looking For You - In a perfect world every client that you ever service will keep your number on their refrigerator, or in their cell phone. When they need you they would simply go to the frig and give you a call. Unfortunately wives throw items away from the frig without asking and cell...