As a loan officer to generate free leads is or can be the life force of your mortgage business. When you understand how to generate free mortgage leads then you are in position to always have an audience and in this case it would be a laser targeted audience.

It is quite possible to get free leads for life. There are several systems that generate free leads and they can also provide a good return on investments. Learning how to generate free prospective customers is one of the most important skills for any businessman. Knowing how to generate leads that are absolutely free can provide several benefits to any business. Not only would you have access to a good number of quality leads, but you would also be able to save a considerable amount of money which can be invested in other productive venues.

A Powerful Way of Generating Free Mortgage Leads

Among the several methods that are available for generating free prospective customers is using article marketing. Article marketing is a...

Free Lead Generation Ideas for Mortgage Loan Officers

Many loan officers are overwhelmed when they look into mortgage as a possible income stream. Aside from the nervousness hesitation to learn all these new loan programs, there is an obstacle before they are even able to get a client qualified. That obstacle is in the pursuit of actually finding mortgage leads.

Mortgage leads are the bread and butter of any successful mortgage loan officer.

Lead generation is your answer. For the next few minutes, you will discover some incredible ways to pull in those mortgage leads. You will discover the trade secrets of a 20+ year internet marketing veteran that just so happens to be a mortgage loan officer. Let's get started!

Do you find clients, or do clients find you?

There are many methods loan officers use to reach mortgage leads. Many of them require you to reach out to them. Others will allow them to reach out to you. I am a huge fan of having the lead contact me. Why? Because if they...

Podcast channel is another free marketing avenue that loan officers should be doing. Not many loan officers are utilizing this social media to market their business. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.

How much money should I spend to stay consistent with marketing efforts? Depends on how many loans you fund but you should always budget each funding with some funds for marketing. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.

Engage in mortgage marketing sometimes feels like a dog with its head outside the car window, ears flapping, eyes glazed, and no idea of where he's going. Now a days with the expansion of the internet, search engines and social media, there are so many ways that you can market your mortgage business as a loan officer, most of these marketing techniques works, but what determines if a mortgage marketing method will work for you or not is how well are you implementing this method?

Now I will be the first to admit that marketing is not rocket science. But I will also be the first to tell you that marketing is an art that uses some scientific disciplines (such as market research and statistical analysis) and not a science in and of itself. Not understanding the art of marketing is often the difference between failure and success.

In this article we will cover list of the most common and costly marketing mistakes made by loan officers. Avoiding these mistakes will not only help you know...

Not staying consistent with your marketing will burn you very quickly and empty your bank account just as fast. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10.

There is a ton of sales and marketing information out there for loan officers - what is actually worth your time and what isn't? I've read numerous books, listened to plenty of presentations and conducted several training sessions on sales and marketing. Some of it has been junk, some of it has been recycled common sense, but some has been pure gold. What I will do today is try to boil down the key themes (that work) of sales and marketing in five easy to remember points. Although these tips and ideas may look generic, but they do work mortgage marketing, loan officer marketing and pretty much any type industry.

Top 5 Mortgage Marketing Ideas for Loan Officer:

1. Scarcity Drives Demand
No this is not a lesson in economics 101, however it is a rule of economics that holds true. When things are limited or exclusive to a group of people, customers want it. It's part of the "you want what you can't have" cliche. Think back to high school. You may have gotten dumped by your sweetie...

Ep #37: Are You Taking Advantage of Current Market Conditions as a Loan Officer

Recapping on a busy week, as a loan officer we can not control market conditions but when a rate drop occurs are you taking advantage of it and passing the savings along to your borrowers? Guess what, if you are not doing someone else will. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10

Without a doubt LinkedIn is one of the most important sites a loan officer should focus on from the outset and YES you should be using it to the absolute limit of its potential.

However it is not the only site to really focus on: Facebook, Twitter, YouTube and other video upload sites, your blog, online Directories, relevant forums, article sites and social book marking sites, they all have an important part to play in your social media marketing strategy and whilst LinkedIn is very important you must develop a strategy and see it in the long term perspective.

It’s easy to use, it’s free, it's well established and liked and it's powerful for loan officers. Do not see LinkedIn, just in the personal context alone see it as a really powerful professional networking tool at the level of the firm itself.

LinkedIn has over 500 million users and is perfect because all those users solely focus on using the site for business purposes.

When you join, LinkedIn, you create a...

There is no reason you should spend money on getting, retaining and earning referrals but invest your earnings into your business. Look at what you are spending money on and divert those funds by investing in action taking steps. Work your database for new business on refinances and purchases. Here is a link for a discount on LionDesk http://www.liondesk.com/freetrial_referral#_l_o76y and here is a link to Pipeline ROI please mention my name Nathan Rufty and check out www.MortgageMarketingPros.com and sign up with coupon code POD10